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ELF and DAZN Sign New Partnership

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The European League of Football (ELF) and DAZN, the world’s leading sports entertainment platform, have signed a new eight-year partnership that will see DAZN broadcast all 101 games of the 2025 season. DAZN will become the exclusive OTT provider with a new “ELF Game Pass” product and will become the single destination where fans of the competition can watch every game.

This deal will grow the reach, discoverability and global popularity of ELF as ELF Game Pass will join NFL Game Pass, National League, Rally TV, PGA Tour Pass and FIBA’s Courtside 1891 as a standalone add-on channel within the DAZN platform. All these channels are available as part of an enhanced and upgraded DAZN subscription or as a standalone service, offering fans unparalleled choice and customisation.

With DAZN, ELF will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative product development. The flexibility and delivery-focused nature of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets.

“The long-term partnership with DAZN marks a landmark moment in ELF’s history. With DAZN at our side, we can continue to drive forward our vision of establishing American football as an integral part of the European sports scene and popularising it worldwide. The combination of an innovative platform and enormous reach will allow us to bring the games and stories of the ELF to millions of fans around the world. This is a huge step for the league, its franchises and football in Europe. We are convinced that this collaboration will play a key role in growing our fan base, further igniting passion for the sport and taking the European League of Football to a new level,” said Zeljko Karajica, Managing Director of the ELF.

Shay Segev, CEO of DAZN Group, said: “The European League of Football is a dynamic newcomer in European sport. As the International Home of NFL Game Pass, DAZN is driving the rapid growth in popularity of American Football in Europe. The ELF has proven its potential to drive this further. Our mission at DAZN is to offer the most attractive and diverse experience, and the ELF shares this ambition with its dynamic and top-tier content. With this partnership, DAZN will create a global home for the ELF, reaching new audiences and growing the popularity of American Football in Europe.”

The fifth season of the European League of Football kicks off in mid-May with 16 teams from nine nations: Defending champion Rhein Fire, Berlin Thunder, Hamburg Sea Devils, Munich Ravens, Stuttgart Surge, Frankfurt Galaxy, Cologne Centurios (all Germany), Vienna Vikings, Raiders Tirol (both Austria), Fehérvár Enthroners (Hungary), Panthers Wroclaw (Poland), Prague Lions (Czech Republic), Helvetic Mercenaries (Switzerland), Madrid Bravos (Spain), Paris Musketeers (France) and newcomer Nordic Storm (Denmark).

The existing ELF direct-to-consumer OTT product will be shut down and the channel will be fully aggregated into the DAZN ecosystem. Ahead of the new season, customers will receive communications on how to access the product on the DAZN platform.

The post ELF and DAZN Sign New Partnership appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPRIBE names Michael “Venom” Page as Aviator brand ambassador

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Iconic UFC athlete to promote the world’s number one crash game to his global fanbase 

SPRIBE has entered into yet another knock-out Aviator brand ambassador partnership, this time with top-ranked UFC welter and middleweight, Michael “Venom” Page.

Hailing from London, ‘MVP’ is recognised throughout the MMA community as a standout athlete in the middleweight division, admired for his creativity, power and showmanship inside the Octagon®. His unique style and personality have made him a fan favourite worldwide.

As an Aviator brand ambassador, MVP will promote the world’s number one crash game to his large and loyal army of fans across the world through several thrilling campaigns.

The collaboration forms part of SPRIBE’s wider multi-year, multi-million-dollar marketing deal with UFC that has brought Aviator branding to the famous Octagon on UFC Fight Night and numbered events.

Page joins a growing roster of UFC superstars promoting Aviator to their fans, including the likes of Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.

The partnership has proved transformational for Aviator, which has grown from 10 million to over 60 million monthly players and continues to capture new audiences around the world.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to add Michael “Venom” Page to our lineup of Aviator brand ambassadors and for him to be taking part in some truly epic campaigns over the coming 12 months.

“MVP is a fearless fighter who always puts on a great show whenever he steps into the Octagon, and this has seen him earn a large and loyal international fan base.

“We look forward to engaging these fans and showing them why Aviator is the number one crash game in the world, and why, like Michael, they should strap in, take flight and see if they can hold their nerve against the increasing win multiplier.”

Michael “Venom” Page, UFC Fighter and Aviator brand ambassador, added: “Aviator is a white-knuckle ride where the stakes are high, but so too is the potential reward.

“Nothing beats stepping into the Octagon and going toe to toe with an opponent, but strapping in a taking flight with Aviator comes pretty close.

“I know my fans will love the fast-paced thrill ride it provides and look forward to introducing them to Aviator through some great campaigns over the coming 12 months.”

The post SPRIBE names Michael “Venom” Page as Aviator brand ambassador appeared first on European Gaming Industry News.

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From Resume to Dream Role: RedCore’s Top Hiring Tips

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Working in a dynamic and fast-growing industry always brings new career opportunities.
One such field is iGaming — a sector that is constantly evolving and consistently in need of fresh talent. RedCore recruitment specialists shared some of their favourite tips for those seeking new opportunities, as well as some dos and don’ts that can increase your chances of getting closer to your new career milestone.

 

CVs Made Right: The Green and Red Flags of Resumes

What’s the first thing you should do to catch the employer’s eye? You’d think it’s the making of a competitive CV. But everything starts much sooner – from your LinkedIn profile. Valeriia Virchenko, Head of Talent Acquisition at RedCore, emphasizes that having a thoroughly filled-out LinkedIn profile increases your chances of getting noticed and serves as a green flag in your portfolio. Moreover, having a LinkedIn profile is not enough; your account should accurately represent your current job position, responsibilities, workplace, and, most importantly, include relevant keywords in the headline to make your profile visible to talent sourcers. Instead of writing “Backend Developer” in your profile, try to describe your position more accurately, for example, “Senior Backend Developer in iGaming”, or “SaaS Backend Team Lead”.

Another green flag is mentioning in your resume how your skills and knowledge contributed to the development of the business or project you were working on. Show how you’ve driven impact, instead of simply listing your skills. Include measurable results to demonstrate your value in previous iGaming roles.

So how about red flags? One of the most common mistakes in CVs is having one version of it. Valeriia Virchenko claims that modifying your resume according to the position you’re applying for is very important. There’s no pill for every ill, so prepare your resume, tweak and rewrite certain parts that highlight your strengths for each vacancy. Another CV mistake – misspelled words, grammatical errors, or incorrect information. In this age of digital technology and OpenAI, it’s easier than ever to polish your resume and present yourself at your best.

However, the most horrid mistake you can commit is talking negatively about your previous employers in your resumes or portfolios. By doing this, you’re giving a clear signal to your potential managers that you can do the same with them.

 

The Art of Leaving a Good First Impression

Recruiters pay special attention to the first impression a candidate leaves on their first interview. However, this doesn’t mean that your fate is decided within the first five minutes of your chat. Talent acquisition partners make their decision, relying on your behaviour from the start of the interview to the finish line. It’s a complicated task for recruiters to define candidates’ soft and hard skills, opening them up little by little and making them trust the recruiters through a short conversation. As Valeriia Virchenko, Head of Talent Acquisition at RedCore, mentioned, more often than not, candidates open up to them at the end of the conversation.

To present yourself in the best possible way during an interview, demonstrate qualities such as confidence, honesty, and genuine interest in the company. The easiest way to stand out from the crowd is to conduct thorough research beforehand and demonstrate genuine interest in the role and the business. A few minutes of research is all it takes to impress — understand the company, its values, and the role’s requirements before your call.

Last but not least, be yourself. Be honest about your skills, strengths, weaknesses, and experience. The iGaming industry is very tight, and the truth will be out one way or another. Therefore, the best thing you can do is be true to yourself, rather than playing roles.

 

Offline Interviews Right at The Booth: A Groundbreaking Change

The iGaming industry encounters many misconceptions. One of the most popular ones is that the industry is too dynamic and challenging. However, when done correctly, this industry offers an excellent opportunity for continuous growth and staying sharp as a professional. RedCore doesn’t stop after one achievement. Instead, the business group develops new brands and technologies to stay ahead of the competition.

RedCore has a long-standing reputation as a business group that conducts interviews right at the booth during conferences. The talent acquisition managers have shared some insight into this experience. Just last year, RedCore scaled by 58%, and the hirings from the booth aren’t a big part of this funnel. However, it’s a great way to connect with talents directly, as conferences provide a significant networking opportunity. Quick hires aren’t the primary goal of these express interviews — the real value is in long-term connections. They provide a pool of potential candidates, including C-Level executives, who are connected with the RedCore recruiters and can reach out to them in the future.

Valeriia Virchenko, Head of Talent Acquisition at RedCore, suggests that everyone interested should come forward and introduce themselves. Even if you’re not looking for a job at the moment. The key trick for this is to stay confident, not hesitate to start a conversation, and share contact information. Many present team members at RedCore have started their journey at the business group exactly this way. Offline interviews help recruiters see candidates face-to-face, bring out their skills and strengths more easily, and determine whether they’re a good cultural fit for the employer. On the other hand, candidates can better understand the business group’s mission and requirements, feel the overall vibe, and gain valuable connections for their future career steps. So, if you have the opportunity to meet recruiters during a conference, don’t hesitate to introduce yourself. This is one of the most crucial opportunities you can gain in your search for new career paths.The RedCore recruitment team will be attending the SIGMA Rome conference from November 3 to 6 and invites everyone to visit booth 1045G to learn more about career opportunities within the international business group. They would also greatly appreciate any referrals.

 

Instead of Conclusion  

In the fast-paced world of iGaming, standing out means being intentional – from your LinkedIn headline to your booth conversation. Whether you’re applying today or planning for the future, these insights from RedCore can help you to find your dream job. Be genuine, stay proactive, and never underestimate the power of a five-minute chat at a conference.

The post From Resume to Dream Role: RedCore’s Top Hiring Tips appeared first on European Gaming Industry News.

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SOFTSWISS CMO to Lead Key Sessions at Marketing Leaders Forum

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SOFTSWISS, a global tech leader in providing iGaming software, announces that its Chief Marketing Officer, Valentina Bagniya, will take the stage at the upcoming Marketing Leaders Forum by Clarion Gaming, held on 22 October in London.

​​At a time when iGaming marketing is no longer seen as ‘just support’ but recognised as a strategic driver of growth, Valentina will address how the function is being redefined – and what the next era will demand from its leaders.

Valentina will lead two major sessions:

  • Keynote: “Building B2B Brands That Lead the Game”
    Why brand building in B2B can no longer be underestimated, and how it shapes long-term trust, growth, and leadership.

  • Panel: “How CMOs Are Navigating the Next Era”
    A debate with senior marketing executives on the evolving role of marketing: balancing brand and demand, embracing AI, and leading teams through transformation.

Valentina Bagniya, CMO at SOFTSWISS, noted: B2B marketing in iGaming is evolving every day. It’s no longer just about logos or campaigns. It’s about long-term growth, building trust, and delivering real value across multiple markets. At SOFTSWISS, we’ve seen firsthand how a strong brand can open doors and inspire the whole team to think bigger. I’m really looking forward to sharing what we’ve learned and hearing how others are building a new era of gaming marketing!

The Marketing Leaders Forum by Clarion Gaming brings together top global marketing executives, creative leaders, and industry experts to discuss emerging trends and the future of brand strategy in the gaming industry.

Valentina’s participation at the Summit follows SOFTSWISS’ recent recognition at the EGR Marketing & Innovation Awards 2025, where the marketing team was named Marketing Team of the Year for the third time, and Valentina was awarded B2B Marketer of the Year.

One of the team’s most anticipated flagship content projects, the 2026 iGaming Trends Report, will be released soon. Industry professionals can now join the waitlist to be among the first to access it upon publication.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS CMO to Lead Key Sessions at Marketing Leaders Forum appeared first on European Gaming Industry News.

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