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Women’s Euros set to be more popular with punters than Six Nations, survey shows

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This summer’s Women’s Euros promises to be more popular with sports bettors than the Six Nations, Super Bowl and the Ashes, a new survey shows.

A new OLBG survey conducted by YouGov shows how bettors are likely to behave in 2025, including the most popular events to bet on, which regions of the country are most likely to gamble and how having kids affects betting behaviour.

The quarterly study asked 2,054 adults in the UK how they planned to bet this year.

Of people who said they were likely to gamble in 2025, 16% said they would bet on the Women’s Euros, which will take place in Switzerland in July, with England and Wales among the 16 teams in action.

That compares with only 9% who said they would bet on the Super Bowl, 10% who would bet on Rugby Union’s Six Nations and 6% who said they would bet on cricket’s Ashes series.

The data shows that 18% of men expect to bet on the Women’s Euros, compared with 11% of women.

Among the events specified, racing’s Grand National (48%) is the event of 2025 that most respondents said they would bet on, ahead of the FA Cup Final (33%), Champions League Final (29%) and Cheltenham Festival (22%).

OLBG CEO Richard Moffat said: “The surge in popularity of women’s football is well documented and it seems that betting patterns are starting to follow suit. Undoubtedly, the fact there’s a major tournament this summer including England and Wales will drive interest among bettors.

“It’s interesting to see that more people intend to bet on the Euros than some big, established, showpiece events in 2025 such as The Ashes, the Superbowl and the Six Nations.”

 

North West is the UK betting capital

Data shows 26% of people in the North West plan to place a bet on a sporting event during 2025 – the highest percentage region in the country.

The region with the next highest percentage of people planning to gamble this year is Yorkshire and the Humber, with 24%. Third is London (22%) ahead of Northern Ireland (21%).

According to the results, the region with the lowest appetite for betting is the South West, with just 13% of people saying they plan to gamble this year.

In the North West, the listed sporting event people are most likely to bet on this year is the FA Cup final (39%), ahead of the Champions League final (36%), followed by the Grand National (35%).

The picture is quite different in Yorkshire and the Humber, where 55% of potential bettors expect to bet on the Grand National, 25% on the FA Cup final and just 12% expect to bet on the Champions League final.

Interestingly, London is the region with the lowest percentage of people intending to bet on the Grand National, with just 31% but the highest percentage of people expecting to bet on the FA Cup final at 55%.

OLBG’s CEO Richard Moffat said: “It looks like the North will be the sports betting capital of the UK this year, with northern regions such as the North West and Yorkshire leading the way in terms of percentage of people planning to bet.

“The breakdown of events people plan to bet on is fascinating and it’s interesting that the two big football finals – the FA Cup final and Champions League final – are the most popular events in the North West. This is perhaps driven by fans of big clubs like Liverpool and Man City optimistically planning to back their teams in those showpiece events.”

The post Women’s Euros set to be more popular with punters than Six Nations, survey shows appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Realms unveils latest game with thrilling new BL4STTM mechanic

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Gaming Realms has sweetened its Slingo collection with the launch of brand-new mechanic BL4STTM, making its debut in latest release Slingo Candy Machine BL4ST.

The BL4ST mechanic sees players triggering explosive reactions that allow for even more winning opportunities and adds a new layer of excitement to the popular Slingo concept.

After every reel spin, matching numbers are highlighted and a coloured candy is revealed. Available adjacent positions are then also shown, and if they match, these turn into dabbed positions for more chances to secure a Slingo line. If four or more candies of the same colour appear in one reaction, BL4ST mode is activated.

Once BL4ST mode is in play, matched candies will have a cash value attached depending on the size of the cluster created. Gameplay persists if new adjacent colour matches are found. Different coloured candies revert to numbers and once blast mode is completed, the game continues in its base state.

Packed with vibrant visuals, thrilling gameplay, and sweet surprises, Slingo Candy Machine BL4ST delivers a delicious twist on the classic Slingo format.

The new mechanic is the latest testament to Gaming Realms’ commitment to evolve its offering with innovative and engaging mechanics and features that appeal to a wide global audience.

Suki Sandhu, Chief Product Officer at Gaming Realms, said: “Slingo Candy Machine BL4ST with our new BL4ST mechanic takes the iconic Slingo experience to a new level.

“BL4ST creates exhilarating action that refreshes the gameplay whilst allowing more opportunity for players to match more numbers, create Slingos and the chance of instant cash wins. We are constantly working to expand our product portfolio to introduce unique ways to further engage players and we are certain BL4ST will resonate with our target audience.”

The post Gaming Realms unveils latest game with thrilling new BL4STTM mechanic appeared first on European Gaming Industry News.

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The Big Win Cat returns with larger-than-life fortune

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Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot.

The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards. Players of the original Big Win Cat, fans of classic 3×3 slot structures, and enthusiasts of East Asian themes will find a playful yet potent take on the idea of luck.

Whether it’s the collectible Coins that feed into the Cat’s growing grandeur, the mystery of the Instant Bonus, or the elusive Wheel of Pawsperity, there’s always something to keep a keen eye on. With every detail designed to engage and reward, this is no ordinary feline feature.

Each Coin collected doesn’t just build anticipation – it builds the Cat, both literally and visually. As the pile of fortune grows above the reels, so too does the sense of potential. The Instant Bonus might strike with a single Coin, offering up to 5000x your bet. The Re-spin of Luck adds another strategic layer, nudging stacked symbols into powerful alignments. And the ultimate prize? A spin on the Wheel of Pawsperity – where multipliers and the majestic Grand Bonus await.

It’s a clever blend of playful anticipation and tangible payout opportunities that make every feature part of the narrative of growing wealth and watchful luck.

Building on the popularity of Big Win Cat, this sequel retains its familiar 3×3 charm while enriching the player experience with feature depth. Fans of Fortune Rewind or Cat Wilde titles will appreciate the elegant nod to previous themes – especially the character-driven charm that defines Play’n GO’s strongest slots. The growing Wild Cat acts both as a guide and guardian to prosperity, a mascot many will delight in rediscovering.

Magnus Wallentin, Games Ambassador at Play’n GO said: “The return of Big Win Cat brings more than nostalgia – it introduces visual buildup mechanics and layered features that keep players engaged. It’s classic Play’n GO innovation wrapped in red silk and gold.”

With its striking visuals, layered gameplay, and engaging mascot, Big Win Cat Pawsperity pounces confidently into our premium 3×3 portfolio.

The post The Big Win Cat returns with larger-than-life fortune appeared first on European Gaming Industry News.

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iGB L!VE to champion player protection

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The Sustainable Gambling Zone (SGZ) located on stand Q30 at iGB L!VE will reflect the very latest thinking on player protection delivered by a mix of not for profit and private sector companies including Yaspa, Experian, Department of Trust, Gordon Moody and BetBlocker  – the 2025 Clarion Gaming charity partner.

Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend thought-provoking sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry.

Explaining the evolution of Clarion Gaming’s commitment to player protection Managing Director Stuart Hunter said: “I’m extremely proud that we became the first b2b gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018.

“The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry’s collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success.”

Naomi Barton Portfolio Director iGB events added: “World class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework which allows the industry to grow.

“We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promise to be vital conversations.”

iGB L!VE: 2 – 3 JULY, 2025 | ExCel London

The post iGB L!VE to champion player protection appeared first on European Gaming Industry News.

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