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GIANTX partners with Goodfella’s to serve gaming audiences

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Today, esports organisation GIANTX is excited to announce its year-long partnership with one of the UK’s leading frozen food brands, Goodfella’s. The partnership seeks to bring casual gamers and esports fans together, by blending the flavours of Goodfella’s delicious pizzas with GIANTX’s unmatched presence in the industry. Throughout 2025, they will collaborate to unite gaming enthusiasts across the UK by combining a love of good food and engaging content.

The gaming community is one of the most loyal globally in regards to consuming content across social platforms, with gaming video viewers 53% more loyal than YouTube’s other 12 most popular video genres including comedy, cooking, lifestyle, beauty and fashion1.

The union will seamlessly integrate Goodfella’s into GIANTX’s popular casual gaming content series, innovative social campaigns, and offer fan giveaways throughout the year. GIANTX is renowned for its gaming and lifestyle content, including the iconic ‘Guess the Series’, and together with Goodfella’s, they will look to bring fresh entertainment to fans featuring the club’s famous faces such as VALORANT player Tomás “Tomaszy” Machado, LEC Head Coach, André Guilhoto, and Esports Manager, Alex Hehn. GIANTX content creator Ella ‘Tenshi’ Merry, will also make a special appearance in Goodfella’s’ latest TV advertisement, further bridging the worlds of gaming and good food.

Together, GIANTX and Goodfella’s are redefining how industries intersect to drive engagement and forge meaningful connections with a cross-generational audience. The partnership also highlights the immense potential of esports as an attractive industry for brands, showcasing the growing synergy between lifestyle brands and esports.

“We are delighted to welcome Goodfella’s to the GIANTX family! We’ve always believed in creating experiences that resonate with our fans, and Goodfella’s is the perfect partner to help us deliver just that. With shared values in a commitment to quality, innovation, and giving back to the communities we serve, we are excited to continue gifting our fans and the global gaming community engaging content and gear to elevate their gaming experience.” said José Diaz, CEO at GIANTX.

“Goodfella’s is passionate about bringing people together – it’s all about creating memorable moments with good food and great company,” said Mike Sowerby, Marketing Director at Birds Eye, Goodfella’s’ parent company. “By partnering with GIANTX, we’re excited to bring the Goodfella’s brand to the vibrant, dynamic and growing gaming audience and with the same energy and passion that fuels their gameplay. Working with GIANTX is a huge step forward for us as we strive to reach more of the GenZ audience and drive awareness, and love, of Goodfella’s across a hugely influential new channel.”

The launch coincides with a large-scale rebrand from Goodfella’s, bringing a fresh perspective to the brand and its products. GIANTX and Goodfella’s will be serving up generosity, one slice at a time – keep an eye out for further announcements.

The post GIANTX partners with Goodfella’s to serve gaming audiences appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

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Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.

1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.

The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”

This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”

10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:

  1. Clover Fest Hold And Win — new slot!
  2. Don Catleone Hold And Win — new slot!
  3. Lucky Win Spins
  4. Cash’n Fruits Hold And Win
  5. Lucky Win Spins X
  6. Allways Lucky Pot
  7. Cash’n Fruits Fortune 243
  8. Coins Sniffer Hold And Win
  9. Golden Joker 27 Hold And Win
  10. Lucky Jane In Egypt Win Spins

For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].

To learn more about promotional tools and custom offers, visit the studio’s website.

The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.

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Checkd Dev Launches Automated Betting System with William Hill

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Leading iGaming technology provider Checkd Development, part of the award-winning Checkd Group, has partnered with William Hill to launch its Automated Betting System (ABS), enhancing efficiency and engagement in pre-match football and horse racing betting.

Through this partnership, William Hill has introduced a range of automated, one-click accumulator bets, powered by Checkd Dev’s innovative ABS technology. The system offers users a familiar betting journey, enriched with contextual datapoints, while providing operators with a robust backend solution for efficient bet creation and management.

Next-Generation Betting Automation

At the heart of ABS is Checkd Dev’s proprietary ‘BRUNO’ platform, which powers all of Checkd’s in-house media products and an expanding portfolio of Tier 1 Operator and Media client solutions. This advanced platform automates accumulator bets at scale, leveraging betting trends, pricing data, and user behavior insights to drive engagement and conversion.

First launched in 2024 in collaboration with Flutter Group’s Sky Bet, Checkd Dev’s ABS has since evolved to further optimise accumulator bet presentation and simplify bet-slip journeys. With the ability to automate bet generation across multiple brands and territories, the system reduces manual workloads for trading teams while delivering highly relevant, data-driven betting opportunities.

For football betting, bets are dynamically categorised based on historical form, giving bettors greater insight and confidence in their selections. The system’s user interface (UI) has been refined over two years through deployments with multiple Tier 1 operators and media partners, ensuring a seamless and engaging user experience.

Industry Leaders on the Partnership

Sandro Di Michele, Director of Horse Racing at William Hill, commented: “This partnership between William Hill and Checkd Dev demonstrates how committed we are to delivering new innovative products to our customers. The ability to deliver at speed has been vital, allowing us to launch both our pre-match football and horse racing products seamlessly ahead of the Cheltenham Festival.”

Andrew Grimshaw, Commercial Director at Checkd Development, added: “At Checkd Dev, we understand the high standards required to support Tier 1 bookmakers in competitive regulated markets. We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners. Working with the William Hill team has been a pleasure, and we look forward to further collaboration.”

“Checkd Dev’s ABS has evolved since its launch last year, offering smarter, faster, and more engaging betting experiences.”

The post Checkd Dev Launches Automated Betting System with William Hill appeared first on European Gaming Industry News.

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Evoplay ventures into the wild with Young Buffalo Song

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Evoplay, the award-winning game development studio, has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains.

Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins.

Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout. Additional two or more Scatter symbols appearing anywhere on the reels during Free Spins extend the round, increasing the potential for bigger wins.

The Bonus Game activates when eight or more Bonus symbols land, awarding random values up to 15x the bet or one of four fixed jackpots. Filling all 20 positions secures the GRAND jackpot of 5,000x the bet, with other jackpots offering 500x, 150x, and 50x.

For instant access to key features, players can use the Bonus Buy option to enter either Free Spins or the Bonus Game in some jurisdictions.

Ivan Kravchuk, CEO at Evoplay, said:Young Buffalo Song combines timeless slot mechanics with modern enhancements, offering players an engaging experience.

“The multiplier Wilds, Free Spins, and jackpot-driven Bonus Game make it a well-rounded title that is sure to perform well across key markets.”

The post Evoplay ventures into the wild with Young Buffalo Song appeared first on European Gaming Industry News.

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