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GIANTX partners with Goodfella’s to serve gaming audiences

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Today, esports organisation GIANTX is excited to announce its year-long partnership with one of the UK’s leading frozen food brands, Goodfella’s. The partnership seeks to bring casual gamers and esports fans together, by blending the flavours of Goodfella’s delicious pizzas with GIANTX’s unmatched presence in the industry. Throughout 2025, they will collaborate to unite gaming enthusiasts across the UK by combining a love of good food and engaging content.

The gaming community is one of the most loyal globally in regards to consuming content across social platforms, with gaming video viewers 53% more loyal than YouTube’s other 12 most popular video genres including comedy, cooking, lifestyle, beauty and fashion1.

The union will seamlessly integrate Goodfella’s into GIANTX’s popular casual gaming content series, innovative social campaigns, and offer fan giveaways throughout the year. GIANTX is renowned for its gaming and lifestyle content, including the iconic ‘Guess the Series’, and together with Goodfella’s, they will look to bring fresh entertainment to fans featuring the club’s famous faces such as VALORANT player Tomás “Tomaszy” Machado, LEC Head Coach, André Guilhoto, and Esports Manager, Alex Hehn. GIANTX content creator Ella ‘Tenshi’ Merry, will also make a special appearance in Goodfella’s’ latest TV advertisement, further bridging the worlds of gaming and good food.

Together, GIANTX and Goodfella’s are redefining how industries intersect to drive engagement and forge meaningful connections with a cross-generational audience. The partnership also highlights the immense potential of esports as an attractive industry for brands, showcasing the growing synergy between lifestyle brands and esports.

“We are delighted to welcome Goodfella’s to the GIANTX family! We’ve always believed in creating experiences that resonate with our fans, and Goodfella’s is the perfect partner to help us deliver just that. With shared values in a commitment to quality, innovation, and giving back to the communities we serve, we are excited to continue gifting our fans and the global gaming community engaging content and gear to elevate their gaming experience.” said José Diaz, CEO at GIANTX.

“Goodfella’s is passionate about bringing people together – it’s all about creating memorable moments with good food and great company,” said Mike Sowerby, Marketing Director at Birds Eye, Goodfella’s’ parent company. “By partnering with GIANTX, we’re excited to bring the Goodfella’s brand to the vibrant, dynamic and growing gaming audience and with the same energy and passion that fuels their gameplay. Working with GIANTX is a huge step forward for us as we strive to reach more of the GenZ audience and drive awareness, and love, of Goodfella’s across a hugely influential new channel.”

The launch coincides with a large-scale rebrand from Goodfella’s, bringing a fresh perspective to the brand and its products. GIANTX and Goodfella’s will be serving up generosity, one slice at a time – keep an eye out for further announcements.

The post GIANTX partners with Goodfella’s to serve gaming audiences appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Allwyn announces €2.15bn syndicated credit facility and refinancing of existing syndicated credit facility

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Allwyn International AG announced that it has entered into a new €2.15 billion Senior Facilities Agreement with a syndicate of international banks.

Lenders under the Senior Facilities Agreement have committed to provide funding to Allwyn in an aggregate amount of €2.15 billion, comprised of €400 million of amortising term loans, €900 million of bullet term loans, a €350 million multi-currency revolving credit facility and a €500 million delayed drawdown term loan. All the facilities have a five-year maturity. Allwyn will use the proceeds to refinance its existing €1.7 billion syndicated bank facility (of which, €1.2 billion is currently drawn), to support its growth plans, and for general corporate purposes.

The margin on key facilities is 150 bps lower than the margin on the refinanced facility.

The liabilities under the Senior Facilities Agreement will rank pari passu with the existing debt of Allwyn International AG and Allwyn Entertainment Financing (UK) plc, under the existing intercreditor agreement.

Kenneth Morton, Allwyn CFO, commented: “I’m delighted with the level of interest that the transaction received, with the majority of existing banks upsizing their commitments and a further increase in the number of banks in our banking group.

This syndication reflects the strength of our credit and confidence in our strategy.

Our broad and diversified access to capital markets continues to allow us to achieve highly attractive pricing and terms across instruments and currencies.

Following the successful repricing of our USD Term Loan B and debut EUR Term Loan B issuance earlier this year, this transaction is another step forward in our proactive management of our capital structure, reducing our interest costs and further extending our maturity profile.“

The post Allwyn announces €2.15bn syndicated credit facility and refinancing of existing syndicated credit facility appeared first on European Gaming Industry News.

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Spinomenal releases Demi Gods VI Hold & Hit

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Leading iGaming content provider Spinomenal has rolled out the latest addition to its iconic Demi Gods Series: Demi Gods VI Hold & Hit.

In this new release, players are transported to a mystical realm surrounded by ominous mountains and swirling mists. The adventure unfolds within a 5×3 reel frame, where electric anticipation crackles around each spin. Atlas, Selene, Helios, and Hera are once again the main protagonists on a mission through ancient Greece in the hunt for glory. A pulsating soundtrack helps create an electric atmosphere on the reels.

Three or four Wild symbols only pay out when followed by Free Spins or a Bonus symbol. A divine shield represents the Wild symbol which counts for any symbol except for Free Spins and Bonus symbols. Three Scatter Free Spins symbols trigger the Free Spins game. During the base game, Scatter Free Spins symbols can only be found on reels 1, 3, and 5. Three Scattered symbols will reward players three Free Spins and multiply the total bet by three.

Once Free Spins are underway, any symbol can become a Colossus symbol (3×3), expanding over the centre of the slot across reels 2 to 4. Any Scattered symbol (Bonus or Free Spins) will only land as a Colossus symbol and initiate the feature. A Free Spins colossus symbol will provide players with three extra Free Spins and pay x3 the total bet.

The Hold & Hit adds another dynamic element to the game. A minimum of six Scatter bonus symbols will initiate the Bonus game, where the symbols that triggered the feature remain in place. Players start with three spins and once the empty spots are filled or when the spin counter hits zero, the game will end.

Every spin has the potential to fill the final empty slots and give players prizes ranging from x1 – x10 multiplier of the total bet. The Mini Jackpot – pays x25 total bet, Major Jackpot – pays x50 total bet and the Mega Jackpot – pays x250 total bet. The spin counter will reset with a win and players who manage to cover all 15 spots will unwrap the Grand Jackpot and a prize of x5000 the total bet.

Spinomenal CO-CEO, Omer Henya commented: “Demi Gods VI: Hold & Hit lifts our legendary series to new heights with its dynamic features and compelling gameplay. Introducing the Hold & Hit feature makes this a game worthy of the gods — and our players.”

The post Spinomenal releases Demi Gods VI Hold & Hit appeared first on European Gaming Industry News.

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The anatomy of a high-performing iGaming platform: a guide from Slotegrator

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Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.

In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.

So what are they?

Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.

Key frontend elements include:

  • Branding (visitors should understand the idea from the first glance)
  • Navigation (everything should be simple and easy to find)
  • Transparency (players must have easy access to relevant information)
  • Localization (adoption of language, currency and cultural norms).

If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.

New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.

“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Slotegrator’s guide also includes several key checklists:

  1. Essential frontend functions
  2. Key backend features
  3. Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.

Download the guide via the link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.

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