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EveryMatrix wins Norsk Tipping casino & eInstant RFP in largest ever SlotMatrix agreement

Published

3 months ago

January 30, 2025

Reading Time: 2 minutes

EveryMatrix has won a highly competitive public procurement process to provide World Lottery Association (WLA) member Norsk Tipping with a comprehensive range of in-house and aggregated content plus bespoke casual games development.

The agreement is the company’s largest ever SlotMatrix deal and covers two principal areas.

The first will see SlotMatrix – EveryMatrix’s aggregation platform – provide Norsk Tipping and its players with an extensive range of premium third-party online casino content plus new and existing in-house titles from its own studios.

This includes the recently acquired Fantasma Games as well as Armadillo Studios with EveryMatrix Games significantly increasing its games production output in 2025.

The second area will see EveryMatrix Games provide third-party content for Norsk Tipping’s Yezz, a range of entertaining, mobile-first casual games that appeal to next generation players and typically involve longer session times.

The industry’s fastest growing technology provider successfully won the procurement process and new long-term contract and will immediately begin work to add more innovative content to Norsk Tipping’s portfolio.

The Norsk Tipping-EveryMatrix partnership extends almost a decade when both companies first put pen to paper on their first content integration platform agreement in 2016. Since then EveryMatrix’s CasinoEngine platform has powered the operator’s casino offering, providing its players with a diverse range of best-performing content.

Norsk Tipping is Norway’s state-owned gaming company and a market leader in the country. It boasts a broad retail and online portfolio, including lottery games, scratch cards, online casino, and sports betting. Since it was founded in 1948 the profit from the company’s operations have been channelled back to the Norwegian sport and cultural sector.

Ebbe Groes, CEO and Co-Founder, EveryMatrix, said: “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration and we look forward to even more years working together.”

Lars Martin Ottesen, Product Manager, Casino at Norsk Tipping, said: “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”

Svein-Erik Sæther, Product manager for Yezz, Norsk Tipping, added: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”

The post EveryMatrix wins Norsk Tipping casino & eInstant RFP in largest ever SlotMatrix agreement appeared first on European Gaming Industry News.

Latest News

FOLIATTI CASINO GUADALUPE ADDS ZITRO’S CONCEPT CABINET LINE

Published

3 hours ago

April 15, 2025

George Miller

Reading Time: < 1 minute

Foliatti Casino Guadalupe, a leading entertainment destination in Monterrey, Mexico, is getting a fresh look with the addition of CONCEPT, Zitro’s innovative furniture line, which aims to transform the gaming experience for its customers.

Additionally, players can now enjoy the medieval-themed multi-game Legendary Sword, featuring a huge 6×5 reel and special features like Honor, which multiplies winnings; Glory, which grants extra spins; and Magic Sword, which doubles prizes in its column.

Daniel Ramírez, Slots and BI Manager at Foliatti emphasizes their dedication to offering customers the most cutting-edge experiences: “In our ongoing effort to improve and broaden our entertainment options, we’re once again relying on Zitro to wow our players. CONCEPT and Legendary Sword have been a hit, and our customers’ feedback has been very positive.”

Johnny Viveiros Ortiz, founder of Zitro, comments: “We appreciate Foliatti Casino’s continued trust in Zitro and for choosing CONCEPT again, both for their Gonzalitos and Guadalupe venues.”

The post FOLIATTI CASINO GUADALUPE ADDS ZITRO’S CONCEPT CABINET LINE appeared first on European Gaming Industry News.

Latest News

Monsterwin Partners with iConvert to Turn Global Traffic into Real Deposits

Published

4 hours ago

April 15, 2025

George Miller

Reading Time: < 1 minute

Monsterwin Casino, the fast-scaling international operator, has partnered with iConvert, the world’s first iGaming-specific conversion solution, to power up first-time deposits (FTD) rates across its global sites.

With players spanning Portugal, Turkey, Italy, Czech Republic, New Zealand, Finland, Canada, Hungary, Norway, Poland, Brazil, Switzerland, Germany, and Spain, Monsterwin’s footprint is vast. But so is the volume of unconverted traffic. iConvert’s solution is built for exactly this: turning missed opportunities into new depositing players.

Now live across all of Monsterwin’s key markets, iConvert’s behavioural overlays are geo-personalised and traffic-source-driven, ensuring every user sees the right offer, at the right time, before they bounce.

Monsterwin is the kind of operator we love working with, ambitious, global, and not here to mess about. They’ve got the traffic. Our job is to make sure more of it converts. This partnership is all about building smarter funnels, fast.

Ashley Wood, CEO of iConvert. “Partnering with iConvert is a game-changer for our conversion strategy—bringing sharper visibility and greater control across every region. Their team, led by the brilliant Ashley Wood has been nothing short of exceptional. This marks the start of what we believe will be an outstanding and long-lasting partnership.”

Sebastian, Head of Affiliates at Altair Affiliates. “With over 2M FTDs generated and 100+ operators across 50+ global markets, iConvert continues to help iGaming brands stop wasting traffic and start turning interest into action.”

The post Monsterwin Partners with iConvert to Turn Global Traffic into Real Deposits appeared first on European Gaming Industry News.

Latest News

Liftoff’s Mobile AppDev Awards 2025 Finalists Announced

Published

4 hours ago

April 15, 2025

George Miller

Reading Time: 3 minutes

The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.

Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.

For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.

A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.

Gaming categories (both midcore and casual) are:

Best Collaboration Event
Best Social Event
Best Minigame
Best Newcomer
Biggest Evolver

New for 2025, the non-gaming app categories are:

Best Feature Innovation
Best Use of Engagement Features
Excellence in Social Features
Excellence in AI-Powered Features

The winners will be announced on May 13th, 2025.

The finalists for the 2025 Mobile AppDev Awards are:

Best Collaboration Event (Midcore):

Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
PUBG Mobile x Venom: The Last Dance by Tencent
Brawl Stars x Spongebob Squarepants by Supercell
Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment

Best Collaboration Event (Casual):