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Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets
Congratulations on becoming the exclusive pricing and risk management supplier for Racing1 Markets. How important is this partnership for Pythia Sports?
This is a major milestone for us, and cements our position as a key racing innovation partner. This agreement sets us apart from our competition in the space, because we’re directly partnered with the four major rights holders in horse racing, which reinforces our position as a trusted partner. Horse racing is still a massive revenue driver for sportsbooks, often second only to soccer, and for one of our clients, regularly their highest trading volume sport. Offering an exciting and engaging experience for our customers is key and through the use of our new plug-and-play iFrame, running alongside our API integration, this new partnership will deliver a tier-one racing product for all our clients. These different delivery routes allow clients the flexibility to choose what best suits their needs for a horse racing and greyhounds solution.
Can you tell us a bit about how the overall Racing1 and Racing1 Markets alliance works and what Pythia’s role in it is?
Racing1 was put together by the four main global rights holders; 1/ST Content, Arena Racing Company [ARC], Racecourse Media Group (RMG), and Tabcorp. Those companies formed an alliance to consolidate their rights and deliver their content together internationally. Racing1 then agrees distribution deals for their content around the world.
Racing1 Markets is a fully outsourced racing solution, and Pythia is the risk management component of the partnership. When you combine Racing1’s core content package and Pythia’s racing solution, operators have a product that gives access to all the rights from those four rights holders, along with our pricing and risk management services, uniquely and exclusively via just 1 contract and 1 integration – making it the only one-stop shop solution on the market.
Did you have an existing relationship with ARC before the launch of Racing1 Markets? If so, how has that changed?
Yes, we have a long-standing relationship with ARC. The rebrand simplifies it so that it’s clear to operators they can find everything under one roof.
All the rights are now being packaged into one integration. That means sportsbooks don’t have to go and speak to each rights holder individually. They can simply speak to Racing1 and can then have a fully-packaged racing operation ready to go.
How does this tie in with Pythia Sports’ ambitions as a company this year?
We have very big ambitions this year and this is certainly the first step towards achieving those. Ideally, we want to take the product to as many partners as possible. We now have the iFrame solution, which is new for us and makes the integration process smoother and quicker for those with no front end solution for horse racing. We’re in the middle of exploring lots of exciting partnerships right now, and we should be in a position to announce those in the not-too-distant future, so watch this space.
What makes Pythia Sports’ pricing and risk management stand out above similar solutions in the market?
We’ve always been known for our specific expertise in the fields of horse racing and greyhound racing. We’ve been delivering healthy margins to operators as a B2B supplier for more than five years now but as a business we have experience that spans decades. In my opinion, our pricing algorithms are the strongest in the market, and we also want to make sure we offer the best customer experience. We’re excited to introduce several additions to our offering in 2025 and look forward to showcasing them to our current and potential partners throughout the year.
What are some current trends that Pythia Sports should be aware of?
We’ve witnessed the growth in revenue that our award-winning in-play product has been able to bring to the industry, and we’re excited to build on that growth, not just with additional markets, but also with greater on-screen content to support the in-play experience and make it easier for customers to make judgements during the race.
Following that theme, we’re focused on a mantra to “simplify and inform” across our product offering. Racing can be a challenging problem for customers to solve, so we want to place all the information at their fingertips. Early this year, in both greyhounds and horse racing, we’ll be rolling out enhanced form guides by aggregating race history into useful stats, badges and comments, while giving customers better data on which to make informed betting decisions.
SGP and Bet Builders have grown turnover and profitability in many sports, and our new Bet Builder product will be launching this year too. This will offer new opportunities for growth, both for avid fans, who can construct a bet based on exactly how they see a race playing out; through to more recreational bettors, who want the opportunity to win big from smaller stakes. That will work hand in hand with our enhanced form, highlighting market trends and opportunities in real time, and allowing bettors to really build a bet for any narrative.
How was exhibiting at ICE 2025 for Pythia Sports?
This year was the first time we’ve had a stand as part of Racing1, which was a great experience. As part of Racing1 Markets, we are the only provider to offer the complete package of data, risk management services and media rights, in just 1 contract and 1 integration. That is our USP and ICE provided the perfect setting for us to be able to discuss that. The interest in horse racing was as high as it has ever been, and there remains a global appetite for it among companies who clearly appreciate its importance as a product.
The post Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets appeared first on European Gaming Industry News.

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GR8 Tech Unveils “Turn the Win On” Tournament Suite
GR8 Tech has launched a major upgrade to its Tournament engine, featuring a new tournament lobby, enhanced multi-currency support, and manual prize distribution. These new additions allow operators to run global tournaments more efficiently while boosting player engagement.
“Tournaments play a big role in increasing player retention and driving revenue growth,” said Sergey Ghazaryan, CRO at GR8 Tech. “Our latest enhancements allow operators to customize tournaments and maximize participation. The more engaged players are, the longer they stay and the more they play, which leads to an increased profit for the operator.”
Tools to Turn the Win On: What’s New in GR8 Tech’s Tournament Suite?
- The Tournament Lobby centralizes access, allowing players to browse, sign up, and join competitions effortlessly. Players can also easily navigate current, upcoming, and past events in one place. Competitions are automatically prioritized based on participation, ensuring players see the most relevant options. Operators benefit from simplified tournament management and personalized user experience that increases engagement.
- With Manual Prize Distribution, operators gain full control over prize allocation and reward systems. They can customize prize structures by defining the number of prizes, setting amounts, and creating unique payout tiers. Operators can tailor prize pools for small events or high-stakes competitions to suit any tournament size.
- Enhanced Multi-Currency Support enables operators to run tournaments in any of the 160+ fiat and cryptocurrency options supported by the platform. The system ensures that only relevant games and players appear based on the chosen currency, providing a seamless and localized experience. This flexibility allows operators to expand their reach and cater to diverse markets without operational complexity.
Designed with a client-first mindset, “Turn the Win On” Tournament Suite provides operators with seamless flexibility, deeper engagement, and effortless management—all in one powerful solution. And more enhancements are already in development, bringing data-driven insights, advanced customization, and new engagement mechanics to elevate tournament experiences even further. GR8 Tech’s Tournament Suite continues to evolve, ensuring operators have the tools to stay ahead in a competitive market and maximize every tournament’s potential.
The post GR8 Tech Unveils “Turn the Win On” Tournament Suite appeared first on European Gaming Industry News.
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Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador
Indian cricket legend becomes the latest athlete to promote the world’s number one crash games to his fans
SPRIBE, the pioneering software provider behind the world’s number one crash game, Aviator, has added cricket legend Suresh Raina to its growing roster of brand ambassadors.
Raina is a former Indian international cricketer known for his explosive batting, sharp fielding and inspiring team leadership.
He was a key player in India’s 2011 ICC Cricket World Cup victory and was also a star player for the Chennai Super Kings, helping the team secure multiple Indian Premier League titles.
His accolades don’t stop there. Raina was the first Indian to score a T20I century and remains one of League’s top run-scorers to this day.
Outside of cricket, he’s a successful entrepreneur, philanthropist and influential public figure.
As an Aviator brand ambassador, Raina will promote the game to his fans across various channels and through a range of campaigns over the coming 12 months.
He joins other Aviator brand ambassadors such as UFC superstars like Tom Aspinall, Alex Pereira, Johnny Walker and Merab Dvalishvili.
Aviator is the original crash game with more than 42 million active players a month placing upwards of 350,000 bets per minute across more than 5,500 online casino sites.
David Natroshvili, Founder & CEO at SPRIBE, said: “We are hitting for six with the partnership with Suresh, one of the most iconic and celebrated cricketers in India.
“Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India.
“Aviator is the original crash game and players love the high-risk/high-reward gameplay it provides, and we are really looking forward to rolling out campaigns featuring Suresh that show this.”
Suresh Raina, former Indian cricketer and now Aviator ambassador, added: “Playing Aviator is the closest I have come to the thrill of playing professional cricket and I couldn’t be happier to help drive awareness of the game among my fans and followers.
“Aviator is action-packed with tons of social interaction and plenty of big win potential. Players have control over the outcome as they get to decide when to cash out – for those that can hold their nerve the longest, the biggest prizes await.
“SPRIBE has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.”
The post Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador appeared first on European Gaming Industry News.
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1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool
Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
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