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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
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Relum Appoints New Head of International Relations to Strengthen Global Presence
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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
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EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo
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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.
The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.
The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.
A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.
Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.
If you’ve missed the session don’t worry! You can watch it on demand now HERE
The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.
Latest News
ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit
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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.
Representing ELA Games will be:
- Yaroslav Soloshenko, Head of Business Development
- Peter Vonarshenko, Senior Business Development Manager
They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.
Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.
Special Panel Appearance
On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”
The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.
Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”
Meet ELA Games in Rome
Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.
ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.
Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.
Secure a meeting now — limited slots available!
The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.
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