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iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry
iGX, a leading voice in the iGaming industry, and Optimove, the #1 CRM Marketing platform for iGaming and sports betting operators, announce the release of a report exploring the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive study highlights the trends, strategies, and innovations shaping the future of iGaming, providing valuable insights for operators navigating this rapidly evolving landscape.
Methodology:
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming.
Key Findings Previewed
The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences:
- Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty.
- Generative AI’s Growing Role: With 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations.
- Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies.
Industry Implications
The report positions gamification and AI as pivotal to the future of iGaming, enabling operators to deliver immersive, personalized experiences. By integrating these technologies, organizations can foster deeper player loyalty, enhance lifetime value, and remain competitive in a dynamic market. However, the study also addresses the challenges of data analytics and ethical use, which will be critical for sustained success.
As noted by Pini Yakuel, CEO of Optimove, “Gamification and Generative AI are no longer optional strategies—they are essential for operators looking to thrive in today’s competitive iGaming landscape. This report provides a roadmap for leveraging these tools to enhance player engagement and deliver meaningful, data-driven experiences.”
Added Gabriela Martins da Silva, Content Director iGX, “It’s important to note that implementing Generative AI solutions successfully also requires a strong data foundation. Any gaps in data can lead to inaccurate results, introducing potential risks when deploying these technologies. That said, it’s clear that AI is poised to become a cornerstone of the gaming industry, and the number of companies leveraging Generative AI will only increase in the coming years.”
The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.
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ACR POKER CROWNS DECEMBER ‘PLAYER APPRECIATION MONTH’ WITH $500,000 IN GIVEAWAYS
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Tis the season to give back to players with supersized weekly races, massive ticket drops, and the return of the Mini Online Super Series
ACR Poker is kicking off the holiday season in style, officially crowning December as Player Appreciation Month and celebrating its community with $500,000 in giveaways, offering something for every type of player.
Throughout December, ACR Poker’s biggest weekly races – The Beast, Sit & Crush, and Blitz Beast – are getting a serious glow-up as part of Player Appreciation Month. Each week from Saturday, November 29th to Friday, January 2nd, the prizes will be supersized. There will also be a sleigh-load of free tournament tickets dropped throughout December, giving players more chances to score big without spending a dime.
And starting Wednesday, December 17th, the Mini Online Super Series (MOSS) returns to close out Player Appreciation Month. There will be a full schedule of events with buy-ins from $0 to $109 and massive guarantees offered, with the full details released soon.
“I love that ACR is turning the whole month into one big holiday party and giving players a little extra cheer,” said ACR Pro Chris Moneymaker. “Giving back to the players who make this community is a great way to wrap up the year. Alongside supersized races, ticket giveaways and the Mini Online Super Series, players should also keep an eye out for something big from ACR on December 9th during WSOP Paradise. Stay tuned.”
Whether players are grinding tournaments, splashing in cash games, or simply logging in for some holiday fun, December is shaping up to be the most wonderful time of the year at ACR Poker.
For more information about Player Appreciation Month, visit ACRPoker.eu.
The post ACR POKER CROWNS DECEMBER ‘PLAYER APPRECIATION MONTH’ WITH $500,000 IN GIVEAWAYS appeared first on European Gaming Industry News.
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INTRALOT Announces Nine Month 2025 Financial Results
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The post INTRALOT Announces Nine Month 2025 Financial Results appeared first on European Gaming Industry News.
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Kambi initiates share repurchase programme with a value of SEK 100 million
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The Board of Kambi Group plc has decided to again exercise the buyback mandate which was received at the Extraordinary General Meeting on 18 June 2025 to initiate a share repurchase programme with a total value of SEK 100 million (€9m) which will run until 20 May 2026.
In line with its capital allocation strategy and empowered by the mandate received at Kambi’s Extraordinary General Meeting on 18 June 2025 (EGM) the board of directors (Board) of Kambi Group plc (Kambi) has today initiated a share repurchase programmes with a total value of SEK 100 million (€9m).
The programme will run from the date of this announcement until 20 May 2026 and shares acquired will be cancelled at a future date. The maximum number of shares that may be acquired is 1,672,887, and the aggregate purchase price for such acquisitions shall not exceed SEK 100 million (€9m). The aggregate number of shares that may be acquired under the mandate received at Kambi’s EGM is 2,990,362, which is equivalent to 10% of Kambi’s total issued shares at the time of the EGM resolution.
The buyback programme will be carried out in accordance with the Maltese Companies Act (chapter 386 of the laws of Malta), the Nasdaq First North Growth Market Rulebook for Issuers of Shares, the EU Market Abuse Regulation (EU No 596/2014) (MAR), and Commission Delegated Regulation (EU) 2016/1052 (the Safe Harbour Regulation). The share buyback programme is intended to benefit from the share buyback safe harbour provisions set out in MAR. To this end Kambi has entered into an agreement with Carnegie Investment Bank AB (Carnegie) to execute the buyback programmes and conduct the share repurchases on Kambi’s behalf.
The acquisition of shares shall take place on one or several occasions on Nasdaq First North Growth market in Stockholm (Nasdaq First North) and Carnegie will make its trading decisions in relation to Kambi’s shares independently of and without influence by Kambi. Payments for the shares are to be made in cash.
The programme will be effected in compliance with the trading conditions set out in article 3 of the Safe Harbour Regulation. In particular, Kambi shall not, on any single trading day, purchase more than 25% of the average daily share turnover on Nasdaq First North. The average daily share turnover is calculated on the basis of the average daily trading volume during the twenty trading days preceding the respective purchase date. In addition, share repurchases under each programme shall:
- not be made at a price higher than the price of the last independent trade or (should this be higher) higher than the current highest independent purchase bid on Nasdaq First North,
- be made at a price per share within the price interval recorded on Nasdaq First North at any given time, i.e. the interval between the highest buying price and the lowest selling price, and
- not exceed or fall below the maximum and minimum ranges set out in the EGM resolution.
At the time of this announcement, the total number of issued shares in Kambi is 29,903,619. Kambi currently holds 2,193,675 of its own shares from prior buyback programmes which will be cancelled on or shortly after 1 December and 400,000 shares held to satisfy Kambi’s future obligations arising from its employee share option programmes.
Information on completed buybacks will be publicly disclosed in accordance with Safe Harbour Regulation and will also be available on the company’s website, kambi.com.
The post Kambi initiates share repurchase programme with a value of SEK 100 million appeared first on European Gaming Industry News.
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