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Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators
As emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of Optimove Ignite+, a comprehensive program tailored to accelerate growth for emerging operators. This new program provides exclusive access to Optimove’s #1 CRM Marketing platform for iGaming and sport betting operators, providing expert guidance, and actionable insights, empowering emerging operators to scale efficiently in a competitive landscape. Until now, a comprehensive program like this was unavailable to emerging operators.
Key Benefits of Optimove Ignite+
Optimove Ignite+ leverages Optimove’s expertise in scaling industry leaders to help emerging iGaming and sports betting operators accelerate growth. The program provides access to the following:
- Gaming-Expert CRM Marketing Guidance & Support: Connect with Optimove’s team of CRM Marketing experts, offering strategic insights, deep industry knowledge, and personalized support.
- Extensive Industry Insights: Access exclusive Benchmark Reports based on Optimove’s proprietary data from 1,200+ brands, helping operators refine strategies, measure performance, and gain a competitive edge.
- Streamlined Onboarding: Streamlined integration with Optimove’s platform through a tailored onboarding process built for emerging operators. It enables a fast integration with Optimove’s platform to start driving marketing and business results immediately.
- Access to Optimove’s Thriving Community, OptiCircle: Join OptiCircle, Optimove’s community of iGaming professionals and thought leaders, including opportunities to be featured on industry podcasts and blogs.
- Preferential Commercial Terms: Receive competitive pricing and scalable terms designed to support the growth of emerging iGaming and sports betting operators.
Navigating Complexity: Empowering Emerging Operators to Scale and Compete
As noted, between higher customer expectations and more stringent regulations, the iGaming and Sports Betting landscape is increasingly complex. Without access to the right tools and expertise, emerging operators often struggle to scale and compete effectively. As the industry CRM leader, part of Optimove’s mission is to help all leaders successfully navigate these challenges and succeed in building sustainable and profitable businesses.
“Emerging iGaming and sports betting operators are a vital part of the gaming industry but often face obstacles reaching their potential in scaling and competing,” said Motti Colman, VP Revenue, Gaming at Optimove. “With Optimove Ignite+, emerging operators are finally empowered with the tools, insights, and support they have sought to build strong foundations for accelerated growth and maximize their impact in competitive markets. This program underscores our commitment to empowering all operators, regardless of size, to thrive in the ever-evolving iGaming and sports betting landscape.”
The post Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators appeared first on European Gaming Industry News.
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Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release
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The post Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release appeared first on European Gaming Industry News.
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ANESAR Holds its 43rd Ordinary General Assembly
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The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.
Following the institutional opening by Javier Calderón, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.
Next, José Vall presented the president’s report, in which he emphasised that, although political decisions are often difficult to understand, “our duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.” In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.
For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.
During the Assembly, the “Key Data and Sector Dynamics” were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is €16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of €260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.
The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, Raúl Rubio and Antonio Fornés also offered their perspectives on current issues affecting the sector. Finally, Ramón Cubián, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia Martín Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.
The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.
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CreedRoomz Launches New Game Show: Mr. First Live
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CreedRoomz, a leading provider of live casino content, has officially launched its new game show, Mr. First Live. This thrilling, fast-paced bouncing ball game show takes place in a vibrant, adventure-themed studio, blending the excitement of gumball machines with an innovative, endless-runner-style bonus game.
In the main game, players match numbers on up to eight game cards, which are randomly enhanced to one of three types: Normal, Safe or Risk. Players can also choose from three bonus ticket levels Sprint, Trailblaze and Marathon, each offering a different path to the bonus round and a bigger potential win. What truly sets this game apart is its unique bonus round, where players are launched into an exhilarating, interactive adventure, collecting coins to boost their prize with up to a 10,000x multiplier.
This launch is a significant milestone that validates the provider’s strategy to create a new generation of game shows. Mr. First Live is designed to not only captivate players but also serve as a powerful new tool for the partners to drive acquisition and retention in a competitive market.
The post CreedRoomz Launches New Game Show: Mr. First Live appeared first on European Gaming Industry News.
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