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82% OF MOBILE GAME DEVELOPERS SAY REWARD-BASED UA OUTPERFORMS TRADITIONAL CHANNELS
Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today releases the first independent research into reward-based user acquisition’s evolution from an experimental tactic to an essential component of successful mobile game marketing strategies. The data reveals that 77% of mobile game developers have already run a reward-based marketing campaign, with an astonishing 95% saying this has given them a competitive advantage in the market.
Based on an survey of 502 mobile game developers across the US and UK, the Rewarded Returns Part One whitepaper details how reward-based UA – where players earn in-game currency, premium content or real-world rewards for downloading and playing games – has rapidly reached critical mass. 82% of developers report that reward-based campaigns are outperforming their traditional marketing efforts, with 59% planning to scale their investment in rewarded channels in 2025. Among the minority who haven’t yet tested reward-based UA, 62% express concerns about falling behind their peers.
Moritz Holländer, Founder and CEO at Almedia commented:
“Reward-based user acquisition has evolved from a channel once viewed with skepticism into a sophisticated, data-driven approach which delivers exceptional returns for players and advertisers alike. The numbers show this isn’t just another UA trend, but a competitive advantage which is quickly turning into a non-negotiable part of mobile gaming advertisers’ marketing strategies.”
The research also reveals that while 64% of developers continue to describe the current UA landscape as challenging, particularly regarding privacy regulations and performance tracking, 54% expect mobile game UA to get easier in 2025. Reward-based strategies are helping overcome these obstacles. As well as the 82% who say rewarded campaigns outperform their other UA channels, 79% report that players are also staying and playing longer.
Key findings of Rewarded Returns Part One:
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Mainstream Adoption: 77% of developers have run reward-based UA campaigns, 95% of these developers reported a competitive advantage from this strategy and 59% plan to increase reward-based UA spending in 2025.
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Performance and Retention: 82% found reward-based campaigns outperform traditional UA, 79% observed stronger player retention as a result of these campaigns.
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Future Growth: 59% of developers plan to expand reward-based UA efforts in 2025, 43% of non adopters are looking to integrate reward-based UA into their strategies and 90% expect reward-based strategies to expand into console gaming.
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Surmountable Challenges: 47% cited fraud concerns, similar to those faced in traditional UA method, 48% noted high acquisition costs sometimes outpacing player LTV.
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Return On Ad Spend (ROAS): 68% of developers reported improved ROAS from reward-based campaigns compared to other UA strategies, 45% indicated that reward-based campaigns helped reduce churn by engaging high-value players.
The post 82% OF MOBILE GAME DEVELOPERS SAY REWARD-BASED UA OUTPERFORMS TRADITIONAL CHANNELS appeared first on European Gaming Industry News.
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Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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