Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.

Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.

Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”

Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.

Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”

Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.

120,000 square metres of innovation presented by some 1,000 exhibitors is the prospect awaiting visitors arriving in Barcelona to be part of the annual gambling showcase, the first to be staged outside the UK. Both ICE and iGB Affiliate are officially sold out with Clarion Gaming confirming that it is operating a waiting list for 2026.

A Skywalk delivers an elevated perspective on the show floor and provides visitors with straightforward and swift access to the product zones that they require. To help visitors explore the full potential of the flagship event, Clarion has invested in ICE Ai, an enhanced customer tool which provides information on everything the industry-defining expo has to offer.

The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.

What was previously ICE VOX has been rebranded The World Gaming Forum (WGF).  The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.

Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.

The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.

NetBet UK, a leading online gaming operator, is thrilled to announce the renewal of its partnership with Arsenal legend Ray Parlour as its UK brand ambassador for 2025. Following a successful first season together, Parlour’s dynamic presence and love of sport will continue to represent the NetBet brand throughout another action-packed year.

Since joining NetBet in early 2024, Ray Parlour has become synonymous with the brand’s fun, interactive, and responsible approach to sports betting and online gaming. His extensive fanbase and unparalleled expertise in football, horse racing, and poker have proven invaluable during a landmark year for the brand. Ray’s involvement in the NetBet Poker Tour further strengthened his connection with fans, as he brought his competitive edge and engaging personality to the table, making the events even more memorable.

Parlour, also known as the ‘Romford Pele,’ boasts an illustrious footballing career, including over 400 appearances for Arsenal and a pivotal role in their iconic 2003/04 Premier League-winning Invincibles squad. With three Premier League titles, four FA Cups, and European triumphs to his name, Ray remains one of the most respected figures in English football.

As part of the renewed agreement, Ray Parlour will continue to feature in NetBet UK’s marketing campaigns for both their sports and casino products. From engaging social content to exclusive expert analysis, Parlour will connect with fans throughout the year.

Reflecting on the renewed partnership, Ray Parlour said: “I’ve had a fantastic year with NetBet, and I’m delighted to continue as their brand ambassador in 2025. With so many huge sporting moments ahead, I can’t wait to be part of the action and share it with NetBet’s passionate players.”

NetBet CEO Marcel Prioteasa commented: “We’re excited to continue our partnership with Ray, whose passion and achievements align perfectly with our brand values. We look forward to another great year of collaboration, delivering exclusive insights and unique experiences that further connect our brand with sports fans and strengthen our identity in the market.”

This announcement follows NetBet’s continuous innovation in enhancing the player experience. With a revamped sports betting app and casino lobby launched last year, offering daily promotions, free-to-play games, and thousands of betting markets, NetBet remains committed to delivering a top-tier gaming platform for UK players.