Latest News
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
- Alert players of key sporting events, such as goals and penalties, in the moment.
- Provide players with statistical insights on players and teams to enhance decision-making.
- Monitor, analyze, and review campaign performance in real-time.
“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”
Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

Latest News
The Battle for VCT Pacific 2026 Begins in Bangkok as Ten Teams Clash at VCT Ascension Pacific 2025
Reading Time: 3 minutes
Velocity Gaming Represents South Asia at VCT Ascension Pacific 2025 — Set to Take on APAC’s Finest for a Place in the VCT Pacific League 2026
National, October 14, 2025: The road to the next VALORANT Champions Tour season reaches its decisive stage as VCT Ascension Pacific 2025 kicks off today in Bangkok. From October 14 to 26, ten elite teams from across the Asia-Pacific region will converge at the Imperial Samrong Convention Hall to fight for two coveted berths in the VCT Pacific League 2026 and a share of the USD 100,000 prize pool.
The tournament marks the culmination of a year-long regional circuit, bringing together emerging contenders and established names, including Velocity Gaming, who will step onto the international stage to take on the Pacific’s top contenders, aiming to secure the region’s first-ever spot in the VCT Pacific League. Over the next twelve days, the stage in Bangkok will determine which teams rise to the international league in 2026.
Qualified Teams – Ten teams from across APAC have earned their place at Ascension Pacific 2025:
South Asia:
- Velocity Gaming
VCT Pacific:
- BOOM Esports
- Nongshim RedForce
Southeast Asia:
- Motiv Esports
- NAOS
- FULL SENSE
- Team NKT
Japan:
- RIDDLE ORDER
Korea:
- SLT Seongnam
Oceania:
- E-KING
Velocity Gaming has qualified for VCT Ascension Pacific 2025 after beating S8UL 3-1 in the Grand Final of the OMEN VALORANT Challengers South Asia 2025 Ascension Qualifiers.
Tournament Format
The competition begins with a Group Stage featuring two groups of five teams each, seeded based on regional performance. Both VCT Pacific representatives will be placed in separate groups. Teams will face off in a single round-robin, best-of-three format within their groups.
The top six teams will advance to the Playoffs, a modified double elimination bracket where the top two seeds from each group start in the upper bracket, and the third seeds begin in the lower bracket.
All playoff matches will be best-of-three, except the upper and lower bracket finals, which will be best-of-five qualification matches, determining the two teams that will ascend to VCT Pacific 2026.
Schedule – The full tournament unfolds over 12 days of competition:
- Group Stage: October 14 – 21
- Playoffs: October 22 – 26
- Upper Bracket Final: October 25
- Lower Bracket Final: October 26
Matches begin daily at 14:00 GMT+7 / 15:00 GMT+8 / 16:00 GMT+9.
Schedules are subject to change. For the latest updates, visit valorantesports.com.
Tickets
- Fans can experience the thrill of Ascension Pacific 2025 live as the tournament reaches its climax from October 24 to 26 at the Imperial Samrong Convention Hall in Bangkok.
- Come cheer for your region’s best as they battle for a spot in the VCT Pacific League 2026.
Venue Address:
- 999 Sukhumvit Rd, Samrong Nuea, Mueang Samut Prakan District,
- Samut Prakan 10270, Thailand
Tickets:
- Early bird tickets went on sale on September 20, followed by general sales on September 23.
- Tickets are available now via Ticketmelon — simply search for “VALORANT Ascension Pacific 2025” to secure your spot.
The post The Battle for VCT Pacific 2026 Begins in Bangkok as Ten Teams Clash at VCT Ascension Pacific 2025 appeared first on European Gaming Industry News.
Latest News
Airoclip Raises $2.75M Seed Round Led by T-Accelerate Capital and Co-led by Centre Court Capital and BITKRAFT Ventures
Reading Time: 2 minutes
Airoclip, an AI-powered gaming studio focused on building adaptive gaming experiences for global audiences, has raised $2.75 million in a seed funding round led by T-Accelerate Capital (TAC), co-led by Centre Court Capital and global gaming investor BITKRAFT Ventures.
Founded in 2024 by IIM Calcutta alumni Naga Rohith Anisetty and Pruthvi Sai Y, Airoclip is pioneering a new era of mobile puzzle games by integrating adaptive story progression, innovative monetisation models, and scalable live operations. The company focuses on AI-driven personalisation and dynamic content generation to deliver superior gaming experiences to the world from India.
Airoclip, with its flagship puzzle games Tap Hexa and Hexa Dreams, has rapidly gained strong traction among players in the USA and Europe. With a stellar 4.8/5 rating on the Play Store and more than 300,000 installs, the studio is just beginning its journey to craft premium puzzle experiences for global audiences.
“We’re not just building games, we’re crafting experiences that evolve with every player. We’re thrilled to partner with investors who share that vision and will help us bring it to life,” said Rohith, co-founder and CEO of Airoclip.
This capital infusion will accelerate the development of Airoclip’s proprietary game personalization technology and strengthen its teams across game development, data, design, and marketing.
“We combine strong game design principles with innovative content formats that generative AI now enables. This approach will significantly enhance player engagement and unlock new revenue streams. By creating personalized, culturally relevant content, we can scale
efficiently across global markets with experiences that truly resonate with players everywhere,” added Pruthvi, co-founder.
Investors see Airoclip’s approach as a blueprint for how Indian founders can merge creative depth with analytical precision to build global gaming experiences.
“We’re excited to partner with Airoclip on their growth journey. Their sharp blend of analytical depth and creative ambition reflects the evolution of India’s gaming ecosystem and underscores the confidence of a new generation of studios ready to compete on the global stage,” said Carol Wong, Founding General Partner at T-Accelerate Capital.
Backed by increasing digital adoption and rising global playtime and revenue, the casual gaming segment is seeing sustained investor interest and global momentum.
“Airoclip represents the new wave of ambitious gaming studios emerging from India with global potential and vision. Their focus on quick prototyping along with their past experience in scaling games globally positions them to create enduring mobile gaming franchises from India in the future,” said Anuj Tandon, Partner – India & UAE at BITKRAFT
The post Airoclip Raises $2.75M Seed Round Led by T-Accelerate Capital and Co-led by Centre Court Capital and BITKRAFT Ventures appeared first on European Gaming Industry News.
Latest News
Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham
Reading Time: 2 minutes
Premium online casino brand Genting Casino has announced the launch of its headline £20k Spin Leaderboard Challenge, an exciting promotion offering players the chance to spin for £20,000 grand prize in a roulette showdown at Resorts World Birmingham in December.
Live now until 17 November 2025, this exclusive multi-channel promotion gives eligible UK online casino customers the opportunity to get free spins on deposit, compete in a leaderboard by playing selected games, and secure a place in a live-filmed casino tournament, culminating in a single spin worth £20,000.
Players can opt in by making a deposit of £10 or more at Genting Casino using the bonus code WIN20K, which grants 150 free spins on Big Bass Splash, 10 leaderboard points and a shot at climbing the top 50.
The top five players on the leaderboard will be invited to Resorts World Birmingham for a VIP experience including an overnight stay on the 13th December, up to £150 travel reimbursement and entry into a high-stakes live roulette tournament. The overall tournament winner will claim the Grand Prize Spin which could be worth £20,000.
Those finishing between 6th and 50th place on the leaderboard will receive 100 free spins on Fishin’ Frenzy The Big Catch 2.
Mike Vella from Genting Casino said: “We’re thrilled to offer our unique £20k spin promotion to online customers again, culminating in our unique live finale. The campaign brings players from screen to casino floor in a spectacular fashion and is part of our commitment to capitalise on the exclusive journey we can offer our online customers thanks to our partners at Resorts World Birmingham.”
Leaderboard points are earned playing Online Slot Games and selected Live Tables. Double points are available on specific games on certain weeks with eligible titles including Genting Live Roulette from Manchester, Lucky Lady’s Charm Deluxe and Fishin Frenzy The Big Splash.
The final five players will participate in a filmed, bracket-style live roulette tournament at Resorts World Birmingham, with one last spin deciding who walks away with the life-changing top prize.
Winners will be contacted on 19 November 2025, and the live tournament date will be on 13 December 2025.
This is another example of Genting Casino offering customers a chance to play their favourite online games in order to climb the leaderboard to win prizes from cash following on from previous promotions which offered winners experiences including trips to see some of the world’s most prestigious sporting events.
Genting Casino offer a premium online experience with over 7,000 casino games ranging from the classic casino table games including live roulette, blackjack and a catalogue of online slots and instant win games from leading studios and providers, including favourites like Starburst, Fishin’ Frenzy and Book of Dead, all within a safe and secure gaming environment.
The post Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Affiliate Succes3 months ago
Affiliates as Market Movers: How Content and Rankings Influence Operator Success
You must be logged in to post a comment Login