Checkd Group has signed a new long-term agreement with Podium (formerly PA Betting Services), the legacy distributors of pre-race and race day racing data to the betting industry, to power Checkd’s B2C affiliate business across the UK and Ireland.

The timing of this agreement is crucial as Checkd ramps up activity on its racing-focused brand The Winners Enclosure ahead of some of the calendar’s biggest meetings such as the Cheltenham Festival and the Aintree Grand National, as well as Royal Ascot later in the season.

Podium’s racing data is already ingested into Checkd’s proprietary BRUNO platform, which powers The Betting Hub app, as well as The Winners Enclosure. Each of these products provides free racing content, advice, tools, and tips to UK punters.

This new deal will also see Checkd and Podium work towards a collective commercial aim of growing the distribution of racing data, and driving its effectiveness for Operators’ recreational audiences within their respective sportsbooks.

Both companies have signed up to the collaborative partnership which intends to help drive recreational interest in UKI racing, offering the combination of smart innovative tech & official data to Operators in the UK and beyond.

Checked’s Automated Betting System can be a huge benefit to busy Operators, offering a solution that creates attractive packaged acca bets on the front end, while at the same time reducing trading operation man-hours & cost through the application of automation in the back end.

Checkd’s Automated Betting System offers the Operator an intuitive admin tool to enable trading teams to curate appealing acca bets that can be categorised around simple, easy-to-understand themes such as favourite jockeys, favourite trainers, last-time-out winners, course and distance winners, and more.

Commenting on the new partnership, Checkd’s Commercial Director, Andrew Grimshaw said: “Checkd has a proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.”

Podium’s Director of Commercial Partnerships, Rich Duncan added: “It’s been a pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.”

Figoal combines the electrifying spirit of football with innovative gaming mechanics, delivering an unparalleled experience to players worldwide. The launch event promises to be a highlight of ICE Barcelona, with Luís Figo personally presenting the game and sharing his insights on its development.

Visitors to the Galaxsys stand will have the unique to win a custom-made Figoal + Figo collabo-ration jersey, designed to celebrate this iconic partnership.

Luís Figo, sharing his excitement about the collaboration, said: “Collaborating with Galaxsys on Figoal has been an incredible journey. The game captures the passion and excitement of foot-ball, and I’m thrilled to see it come to life. I can’t wait to present it to fans and gaming enthusi-asts at ICE Barcelona.”

Hayk Sargsyan, CEO of Galaxsys, emphasized the significance of this collaboration, stating: “Figoal represents our commitment to innovation and excellence in iGaming. Partnering with Luís Figo, a legend in the world of football, has allowed us to create a game that resonates with sports fans and gamers alike. We are excited to launch it at ICE Barcelona and to share this milestone moment with our audience.”

The launch of Figoal marks the beginning of a new era for Galaxsys as it continues to expand its portfolio of unique, high-quality games designed to captivate and engage players across diverse markets.

Event Details:

Where: Galaxsys Stand 2G44, ICE Barcelona

When: January 21, 2025, at 2:45 PM

Special Activity: Meet Luís Figo, see the game unveiling, and win a custom Figoal + Figo jers

About the Game

Figoal is a football-themed turbo game featuring the iconic footballer Luís Figo. To launch the game, players select their desired bet amount and press and hold the “Hold” button. This action sets Figo into motion as he starts freestyling the ball while a multiplier for potential winnings steadily increases. If players release the hold button before the ball falls, they secure a win mul-tiplied by the current round’s multiplier.

The game features two bonuses and allows players to choose Figo’s jersey from five options, including the four clubs he played for and the Portugal national team jersey.

Game Highlights

Collaboration with Football Legend, Bonus Games, Team Kit Selection, x32,000 multiplier, Dy-namic Animations, Provable Fairness

GameplAI, an emerging supplier of automated trading products for global sportsbooks, has entered into a partnership with tier-one operator Betsson. This collaboration will see GameplAI provide innovative localised betting content across Betsson Group’s international brand portfolio.

GameplAI’s ability to deliver engaging pre-game and in-play player prop and micro-markets across a variety of sports will enable Betsson to supplement its global scale with localised content. GameplAI has tailored its product to specific market and customer preferences, including the broadest array of player markets available for global football leagues including Spanish La Liga, Italian Serie A, German Bundesliga, English Premier League, and Brazilian Série A.

In conjunction with Opta, GameplAI has launched its innovative player prop service and contextual market offerings, both of which achieved strong engagement and robust margin performance during last summer’s Copa America and Euro 2024 tournaments, as well as across the top six European leagues this season. Betsson now plans to utilise this unique product in relevant markets to deliver highly personalised betting experiences to its customers.

GameplAI’s cross-league, head-to-head markets will allow bettors to consistently bet on the performance of star players across various leagues. As an instructive example, when the Brazilian league resumes in March, fans of Flamengo will be able to bet on Pedro to outperform the leading European attacking talent – from Erling Haaland to Kylian Mbappé and Vinicius Junior – on a weekly basis.

Graham Savage, Co-Founder of GameplAI, said: “Betsson represents the calibre of operator that GameplAI is designed to support, equipping them with flexible trading products that enhance both customer engagement and bottom-line performance.

“We’re excited to work with Betsson on refining their international sports product offerings for their diverse market environments. With new league coverage regularly added alongside recent new-product launches, we’re confident this partnership will validate the localised impact of GameplAI’s solutions for global operators.”

Joakim Thor, Director of Sportsbook Product at Betsson Group, said: “GameplAI has demonstrated an exceptional ability to deliver innovative trading products tailored to the needs of multi-market sportsbook operators. We are sure that their micro-market and player prop offerings will resonate strongly with local audiences across our diverse markets. Importantly, their dedicated team provide outstanding support and remain highly receptive to our feedback, further enhancing the product’s value for our customers.”