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Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.

Latest News
CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO
Casino Filipino (CF) is revving up the excitement for its patrons with the launch of its Luxury Car Raffle Promo (LCRP) wherein ten brand-new luxury cars will be raffled off across 18 Casino Filipino branches and satellites nationwide.
Qualified players can earn raffle tickets every month starting April 1, 2025 up to June 20, 2026 based on their gaming activity specifically their Total Bets (TB) in table games or Turnover (TO) in slot machines and electronic table games (ETG). The grand draw will be held on June 30, 2026.
Raffle eligibility is based solely on gaming activity of each player within each calendar month. TB or TO from previous months do not carry over.
To participate, a player must be a bona fide holder of a Casino Filipino Membership Card and must not be disqualified under any applicable laws, regulations, or issuances governing casino play.
Each month, table games players will earn one raffle ticket for every Php1 million in TBs. Regular slot machine players will earn one ticket for every Php500,000 in TO, while ETG players will receive a ticket for every Php1 million in TO.
The monthly earning period gives players 15 exciting chances to qualify for the big draw. Raffle tickets will be generated and released on a monthly basis starting April 2025 until June 2026, keeping the momentum high throughout the promo duration.
With a spectacular lineup of 10 luxury cars waiting to be claimed, the LCRP promises to be one of CF’s most exciting and rewarding promos yet.
Whether you’re spinning the slots or going all-in at the tables, every play brings you one step closer to your dream ride.
The post CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO appeared first on European Gaming Industry News.
Latest News
iGB Startup Summit will connect igaming entrepreneurs with top-tier investors
July’s iGB L!VE is helping to fuel the future of iGaming innovation courtesy of the new iGB Startup Summit which will be launched July 1st at ExCeL London – the new home of the world’s fastest growing iGaming exhibition.
The influential Summit represents a must attend for start-up businesses and will facilitate invaluable introductions to top-tier venture capital, private equity and institutional investors.
Curated in partnership with Defy the Odds, a specialist start-up accelerator founded by Kelly Kehn, Paris Smith, and Sue Schneider, it will feature private networking, roundtable discussions, panels and fireside chats providing the leaders of early-stage businesses with the insights and connections to help take their enterprises from concept to execution.
Expanding on the role of the Summit, Naomi Barton, Clarion Gaming’s Global Portfolio Director responsible for iGB L!VE said: “We know from working with the start-up community that new businesses struggle with securing funding, meeting mentors and entering the industry. Equally, investors lack a centralised, professional and sympathetic environment where they can connect with talented entrepreneurs and in the process gain early access to iGaming’s cutting-edge start-ups.
“In order to bring these two important communities together we are creating an exclusive Chatham House style high-value networking environment where start-up enterprises can meet with iGaming founders, spark new partnerships and potentially attract long-term investment. The Start-Up Summit reflects iGB L!VE’s status as the go to platform for new entrepreneurial businesses which are the future of iGaming.”
Aimed at a broad audience of Investors and VCs, looking for the next big idea in iGaming, entrepreneurs and start-ups seeking insights and funding, industry leaders wanting to connect with the next wave of innovators and business development professionals exploring strategic partnerships, the invite-only stream, which will take place above the show floor in the South Gallery Rooms at ExCeL London, will include practical workshops led by investors and successful founders providing real-world strategies for scaling a start-up.
To register interest in participating visit: igblive.com/igb-startup-summit
iGB L!VE (2nd– 3rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing. To register for the first edition of the show to be held in London visit: igblive.com
The post iGB Startup Summit will connect igaming entrepreneurs with top-tier investors appeared first on European Gaming Industry News.
Latest News
Altenar Steps in as General Sponsor of EEGS 2025
The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
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