Latest News
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.
Latest News
Games Global secures exclusive contract with Playbook Fusion to bring Playbook Football™ to operator partners
New deal sees provider secure distinctive content for third-party games portfolio
Games Global, a leading supplier of iGaming content, has signed an exclusive 12-month deal with Playbook Fusion, a provider of innovative sports-themed betting games, to bring the highly anticipated Playbook Football™ to its third-party platform.
Combing the most popular game mechanics from the gambling and video gaming industries, the title is a unique football strategy betting game that offers players the opportunity to build their own football team, compete in matches, earn in-game rewards, and climb divisions throughout a season, all whilst placing in-game bets.
Users can customise their experience by selecting their team’s nationality, name, badge, and kit colours. Starting in Division 10, contenders will aim for promotion and to win Division 1 by managing their squad’s performance and team chemistry throughout the season.
During match play, opponents are selected from either a pool of AI teams or from a pool of other player’s teams in the game. Comparative team statistics are displayed, and betting markets are generated based on these rankings.
Bets can be placed on various different markets, including match result, under/over goals, correct score, and first/last/anytime goal scorer.
As players place bets, they will earn XP that accumulates across sessions, unlocking rewards that boost team performance including player packs and boost cards.
Playbook Football™ diversifies Games Global’s portfolio with a product that is already generating significant operator interest, with the potential to become a market-leading title. The partnership exemplifies Games Global’s commitment to offering cutting-edge, engaging content to its operator partners across the globe.
Andy Booth, Chief Product Officer at Games Global, said: “We are always on the lookout for fresh, unique opportunities that can elevate our offering.
“Partnering with Playbook Fusion to bring Playbook Football™ to our platform allows us to provide our partners with a product that combines the thrill of football with the strategy of betting. The game’s innovative approach aligns perfectly with our commitment to delivering standout content that captivates and drives operator success.”
Steve Rogers, Founder and CEO at Playbook Fusion, added: “Our partnership with Games Global marks an exciting chapter in Playbook Fusion’s story. By joining forces with a leading iGaming supplier, we’re able to introduce Playbook Football™ to a broader audience, showcasing a unique game concept that merges football management with engaging betting markets within a progressive gameplay mechanic.
“We believe this strategic collaboration will pave the way for Playbook Football™ to become a market leader in the sphere of gamified sports products, and we’re thrilled to have Games Global as our exclusive partner during this crucial launch phase.”
The post Games Global secures exclusive contract with Playbook Fusion to bring Playbook Football™ to operator partners appeared first on European Gaming Industry News.
Latest News
Playzia Partners with ITV Studios to Launch Love Island Game series
This multi-product deal will span over 3 years, committing to the development and release of 10 new games
Playzia, one of the fastest-growing iGaming content suppliers, has agreed a new partnership with ITV Studios, creator, producer and distributor of world-leading programmes, to develop and release a series of online games inspired by the global reality TV phenomenon, Love Island.
This multi-product deal will span over 3 years, committing to the development and release of 10 new games. The lineup will include an engaging mix of slot, crash, and instant play formats, with at least three titles set to launch in 2025. This ambitious collaboration is poised to blend Playzia’s expertise in gameplay innovation with the unforgettable elements of the beloved franchise. With Love Island’s massive international following, the titles are set to reach a broad audience and will be available in key markets worldwide, with the exception of the US and Canada.
The first three titles in this series are scheduled to launch ahead of Love Island UK’s 2025 Summer season.This will be followed by a grand showcase of all three titles at iGB London, just ahead of the upcoming Love Island UK Summer season.
The first game of the series, Love Island: Love in a Spin, will combine electrifying features for maximum excitement: Mega Symbols to increase the chances of hitting big wins, and Win Multipliers to exponentially boost rewards. This first title will be followed by Love Island: Instant Match, an Instant Game that delivers quick, rewarding gameplay, and Love Island: Love Bus, a Crash Game packed with adrenaline-pumping action.
“This brand relationship is an important step for Playzia as we bring one of the world’s most beloved franchises to life in a new and interactive way,” said Vlad Modorcea, CPO at Playzia. “Our team is working tirelessly to create games that capture the magic of the original stories while delivering the cutting-edge features and gameplay players have come to expect from Playzia.”
Steve Watling, SVP Gaming, Global Partnerships, ITV Studios added: We are very excited to be launching these new Love Island iGaming products. The Love Island brand has now grown to over 27 territories and supplementing this success will be a great, new gaming line up from Playzia.
The partnership was brokered by PrimeTime Play. “I’m delighted to bring ITV and Playzia together for this exciting project and am looking forward to the first game going live early in 2025 with others to follow later in the year,” said Simon Murphy, CEO of PrimeTime Play.
In 2025, Love Island will be celebrating a decade of entertaining more than 36 million people, making it the biggest reality show of the past decade. Additionally, since 2017, the popular dating show and all its affiliated shows have been streamed a massive 2 billion times.
Stay tuned for more updates as Playzia continues to push boundaries in the iGaming world, delivering unforgettable experiences for players who Love to Play.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected]
About ITV Studios
ITV Studios is a creator, producer, and distributor of world-leading programmes and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand & Licensing department is responsible for all global commercial activities, including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio, including scripted and non-scripted content, game shows, and kids’ titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.
The post Playzia Partners with ITV Studios to Launch Love Island Game series appeared first on European Gaming Industry News.
Latest News
ELA Games Unveils Mythical New Game, Cash of Egypt
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer.
The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature. This ancient Egypt-themed slot gives players the opportunity to earn up to 5000x their stake. Combined with the exhilarating animations and captivating soundtrack, Cash of Egypt transports players to an ancient world.
Collect at least three Scatter symbols to enter the Bonus mode. Here, players receive free spins where coins rain down from the reels attached with various multipliers. Collect as many multiplier coins as possible to win big!
David Fall, ELA Games’ Business Development Manager, commented on the game’s release, saying: “Cash of Egypt is our first title for 2025, and we’re proud to invite players to try out this exciting game. The game incorporates our signature high-quality aesthetics to create an immersive experience. Combined with our engaging gameplay features, we’re sure that Cash of Egypt will become a classic title in our portfolio.”
Cash of Egypt has an engaging RTP of 95.4%, ensuring all participants can experience diverse action. For a captivating visual experience, we invite everyone to play the demo and explore the in-depth gameplay for themselves.
Cash of Egypt features:
95.4% RTP
Volatility: High
Format: 5 reels, 4 rows
Paylines: 1024 ways
Bonus Free Spins feature
The post ELA Games Unveils Mythical New Game, Cash of Egypt appeared first on European Gaming Industry News.
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