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THE UNIT CONTINUES EXPANSION DRIVE WITH ALAN BRUCE TO HEAD UP SALES IN EMEA

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The Unit, a leader in product design and development for sports betting and iGaming, is adding another highly-experienced industry figure to its senior management team, with Alan Bruce joining as Sales and Account Director for Europe, the Middle East and Africa (EMEA).

Bruce offers more than two decades of experience in the gaming industry, most recently as Head of Operations for betting exchange BetDEX. Prior to his time at BetDEX, Bruce worked in senior roles for operators including Littlewoods Gaming and Betfred. He has also been a Consultant for Carousel Group, which was the operator of MaximBet.

Bruce also boasts experience with some of the industry’s most prominent suppliers; he was Head Systems Engineer for GTECH and then Lead Solutions Architect for IGT after the former acquired the latter. This was followed by a four-year stint at Novomatic, where he was Head of Sports Betting.

The addition of Bruce to the team is part of a structural expansion at The Unit, with Mark O’Hare becoming Sales and Account Director for the Americas. This comes after the opening of The Unit’s Americas office in New York City, with O’Hare moving to the city to head up the operation.

These growth plans are a key part of The Unit’s objectives for 2025, which were reflected in a brand refresh announced at the start of the year.

Paddy Casey, Co-founder at The Unit, said: “We are delighted to welcome Bruce to The Unit. With the wealth of gaming industry and technical experience Bruce possesses, he will be perfectly positioned to execute our strategy across the EMEA region.

“At The Unit, we pride ourselves on our ability to offer the best possible service to our clients as a result of the depth of experience our team can provide, and adding Bruce to the team will make us even stronger in that regard.

“We have mentioned previously how this is a very important time for us as a company, having recently opened a new office in New York City, along with the launch of a new brand identity to symbolise our expansion plans in 2025. Putting in place a new management structure for EMEA is another important part of that process and will position us well for long-term growth in the region.

“With Bruce’s new role in EMEA, as well as Mark O’Hare fronting the Americas division, we are well placed to grow across the globe in 2025 and beyond.”

Alan Bruce said: “I am excited to begin my new role as Sales Director for EMEA with The Unit. I have always enjoyed working in the gaming industry, and the team at The Unit have some really interesting projects in the pipeline. We have some compelling ideas which will deviate away from the norm in what can sometimes be a bland and repetitive industry. I like the fact that they’re embracing technology and are not afraid to shake things up.”

“Having previously worked with both industry leaders and start-ups, I believe The Unit has great potential to grow in the market and increase its presence in the coming years.

“I am pleased to have this opportunity and be part of The Unit’s journey. I look forward to getting to know the team further and really making a mark.”

The post THE UNIT CONTINUES EXPANSION DRIVE WITH ALAN BRUCE TO HEAD UP SALES IN EMEA appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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