Latest News
Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds
Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.
This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.
This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.
Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.
Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”
Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.
Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”
This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.
Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.
About Pythia Sports
Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.
Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.
The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.

Latest News
Week 10/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has unveiled Irish Treasures 2 – the follow up to the hugely successful original Irish Treasures – Leprechaun’s Fortune. Players return to an enchanted forest that shimmers with green embers under a darkened canopy. The game is set within a 5×3 format, framed in a wooden frame to give the feeling of being inside an old Irish drinking tavern. A red-haired pixie, pot of gold, beer tankard and wooden pipe complete the rustic feel.
BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels. Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.
Push Gaming reinvigorates classic entertainment with its homage to retro fruit machines in its latest release, Power Vault. This slot is the debut game from Reel Hot Games, a new sub-brand of Push Gaming, blending nostalgic slot themes with innovative mechanics for players seeking lower and medium volatility. Blending modern mechanics with classic aesthetics, Power Vault is played across 3×3 reels and five paylines. Players must match iconic symbols like sevens, bars and bells across these pay lines to be awarded a win.
Prepare to face the legendary Gorgon in Medusa’s Madness, a mythology-infused slot where every cascade brings players closer to her petrifying power. Step into the depths of Medusa’s lair, where a 5×5 cascading grid slot awaits those daring enough to confront the serpent-haired queen. Clusters of four or more symbols trigger wins, charging the mysterious Portal to unlock powerful effects. With Special Wilds, symbol removals, and the chance to summon Medusa’s Mega Wild form, players must tread carefully if they hope to escape unscathed.
Hölle Games has released Jolly Wild Deluxe slot game, a 6×3 return of the Jolly character who some might say is more suited to a horror franchise than a slot. This time the Jolly brings a companion, a gold-faced twin who acts as a multiplier and awards 2x in the base game for any active payline. However subsequent Jollies also multiply, meaning that a payline reward could be multiplied by up to 32x.
Introducing Steamworks – Gears of Fortune, the newest offering from the acclaimed game studio Peter & Sons. This medium volatility video slot boasts unique game mechanics and immerses players in a dystopian, steam-powered universe nestled within the ruins of an industrial city, where the gears of fortune determine your destiny!
Strike gold with Dynamite Trio from Booming Games, the explosive slot featuring a thrilling 3-pot feature! Join the prospector on a deep mining adventure, where golden nuggets of fun and features are waiting to be uncovered. Put on your hard hat and brace yourself for some of the most exciting bonuses and rewards yet! Dynamite Trio is a 3×5, 20-line slot packed with exciting features. At the core of the game is the 3-pot system, with three powerful dynamite Scatters: Boost, Expand, and Collect.
Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator. This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic. The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.
Evoplay has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains. Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins. Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout.
The post Week 10/2025 slot games releases appeared first on European Gaming Industry News.
Latest News
European Esports Championship 2025 to Take Place from July 9-13
The International Esports Federation (IESF) is thrilled to announce that the European Esports Championship 2025 will be hosted in Pristina, Kosovo, from 9-13 July. This tournament will bring together 180 esports athletes from across Europe, competing in some of the world’s most popular game titles.
The championship will feature:
Counter Strike 2 – Top 16 teams
Counter Strike 2 Women – Top 8 teams
Dota 2 – Top 12 teams
The road to Pristina begins with an intense online qualification stage, taking place from 16 May to 1 June. The top-performing teams from this stage will earn their spot at the European Esports Championship, where they will battle for national glory in front of a passionate esports audience.
“We are excited to bring the European Esports Championship to Pristina, a city with an emerging esports scene and a strong community of gamers. This event will showcase the incredible talent of European players and reinforce the growing significance of esports in the region,” said Igor Nedeski, Esports Manager at IESF.
The European Esports Championship 2025 promises high-level competition,live broadcasts, and a thrilling esports experience for both players and fans. More details regarding match schedules, venue information, and streaming platforms will be revealed in the coming weeks.
The post European Esports Championship 2025 to Take Place from July 9-13 appeared first on European Gaming Industry News.
Latest News
RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival
RaceiQ metrics – the revolutionary data which offers exciting new tools and insights into how we assess horse racing – are now available for free to view on www.racingtv.com and Racing TV Apps.
The metrics – available for all British and Irish races – will prove a valuable tool for all race-fans and punters, especially ahead of the sport’s biggest betting week, next week’s Cheltenham Festival.
Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis – and is now available for everyone to access (no login required) via Racing TV’s newly enhanced results pages.
Racing TV users can see how horses fared across the full suite of RaceiQ metrics only minutes after every race in Britain and Ireland. This underlying tracking data is provided by Coursetrack, the award-winning live, in-race timing information system, for RMG and Irish racecourses, and also from TPD in respect of other UK racecourses.
The metrics are available in the “expanded view” of the standard Result tab, and in a new RaceiQ Comparison tab, which enables a quick comparison of all the horses in a race.
Metrics include: Finishing speed percentage (FSP), Time Index, Par Time, Par Sectionals, Par FSP, 0-20mph, Lengths Gained Jumping (LGJ) and Jump Index. For more on these, please visit www.racingtv.com/raceiq.
The revamped results pages also feature a fully integrated Sectionals tab – the only place to view both British and Irish race sectionals. The tab shows the below data for every horse in every furlong:
- Sectional time
- Race position and cumulative time from leader
- A line graph visualisation
RaceiQ is the result of an innovative partnership between Ellipse, the leading sports data and analytics company, and Racecourse Media Group (RMG), which represents media interests of 37 racecourses.
Ed Gretton, Director of Racing at RMG, said: “We couldn’t be more pleased with the reaction to RaceiQ, which has really captured the imagination and quickly gained the trust and full confidence of industry professionals. Racing TV’s website and mobile and tablet Apps are the only place to see all British and Irish sectionals, as well as the full suite of RaceiQ metrics. It’s all free to access and will revolutionise how we approach the sport.”
Roderick Grafton, MD – Horse Racing at Ellipse, added: “We have been delighted with the way in which both pundits and punters have adopted RaceiQ. The Ellipse Data Scientists and Engineers have used their expertise and learnings from other sports to generate compelling cutting-edge metrics, providing new angles and narratives in every race. We are very excited that, via RacingTV.com and its Apps, all horse racing fans will now have access to the full suite of RaceiQ metrics.”
Data is available for all British races back to March 2023, and for all Irish races back to January 1, 2024. Historic sectionals are still accessible via links to PDFs.
RaceiQ specialises in using complex modelled metrics to turn detailed GPS tracking data, provided by Coursetrack, into easily digestible content for broadcasters, participants and racing fans alike. The suite of metrics has been developed by Ellipse’s data science and engineering specialists, combined with AI and machine learning.
For businesses looking to learn more about RaceiQ, a B2B website has also been launched – www.raceiq.com. The site houses in-depth detail about RaceiQ metrics, insights, testimonials and the list of products and services on offer.
The post RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News2 months ago
Imagine Live Partners with King.rs
-
Latest News3 months ago
Gambling.com Group Enters into Definitive Agreement to Acquire Odds Holdings, Parent Company of OddsJam, a Fast-Growing Technology Platform for Real-time Odds Data, in Accretive Transaction
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
You must be logged in to post a comment Login