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IGT Maintains Responsible Gaming Leadership with World Lottery Association Recertification

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International Game Technology announced that its lottery and iLottery operations have been recertified by the World Lottery Association (WLA) for WLA’s Corporate Social Responsibility Standards and Responsible Gaming Framework for Suppliers. WLA’s responsible gaming standards, a worldwide accreditation programme for gaming industry operators and suppliers, were created to minimise the impact of problem gambling. This global certification confirms IGT’s alignment with the WLA’s standards.

“WLA’s recertification of IGT’s lottery and iLottery operations validates our responsible gaming industry leadership and our ongoing commitment to providing our lottery customers worldwide with effective responsible gaming technologies. Advancing Responsibility is a key pillar in IGT’s Sustainable Play program and serves as a guiding principle for everything we do. We operate with the highest level of integrity to protect our people, products and processes, and this certification endorses those efforts,” said Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.

To determine IGT’s WLA recertification, WLA-approved assessor Gambling Integrity Services conducted a thorough assessment into IGT’s lottery operations that culminated in an independent auditor’s report on IGT’s alignment with the eight sections of the WLA standards. These standards include research, employee programmes, product and service development, remote gaming environment, advertising and marketing communications, client awareness, stakeholder engagement and reporting.

The post IGT Maintains Responsible Gaming Leadership with World Lottery Association Recertification appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CT Interactive Appoints Vasil Parvanov as its New Commercial Manager

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CT Interactive has appointed Vasil Parvanov as its new commercial manager.

With a rich background in marketing and customer relationship management, Vasil has mastered his skills in driving business growth and optimizing customer engagement strategies. His expertise spans diverse industries, including online gambling, hospitality and retail, where he has consistently demonstrated the ability to innovate and deliver impactful results.

Vasil’s career highlights include his role as a CRM Specialist, where he developed customer segmentation strategies, designed onboarding journeys and engagement initiatives, and significantly improved retention and churn reduction metrics. His ability to create data-driven marketing calendars and implement cross-selling and upselling strategies has consistently enhanced customer loyalty and lifetime value.

He holds a Bachelor’s degree in Property and Facilities Management from the University of National and World Economy (UNWE) and has enhanced his skills through advanced certifications in Digital Marketing.

The post CT Interactive Appoints Vasil Parvanov as its New Commercial Manager appeared first on European Gaming Industry News.

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Push Gaming blends legacy success with good fortune in Dragon Hopper

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B2B gaming supplier Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper.

Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.

Highlighting the studio’s ability to evolve the elements of its existing popular games to refine player engagement, Dragon Hopper incorporates dynamic mechanics such as the Dragon Feature and Mystic Flare Feature, designed to make each spin unpredictable and captivating.

Other new gameplay elements in this latest release include the Bubble Feature, which significantly boosts winning possibilities.

Alongside the studio’s proprietary Push Bet™, which empowers players to enjoy the slot in a variety of ways, increasing retention. The slot is also home to the Cluster Link™ mechanic, which offers players a dynamic way to combine paying symbols into wins.

Dragon Hopper is the latest title in Push Gaming’s elevated 2025 roadmap. It heralds an eclectic Q1 of releases that operators and players can look forward to, including Mad Blast and Power Vault.

Monika Lukowska, Game Producer at Push Gaming, said: Dragon Hopper takes us on a journey through the mystical orient and treats players to a combination of well-known and unique features.

“Big win potential is ever present via the Dragon Symbol, which allows for the multiplication of wins in the base game, along with features like the Mystic Flare, which can appear on the reels unexpectedly.

“The bonus game combines the Cluster Link™ and Dragon Feature with a new Bubble Feature mechanic that increases the value of symbols and makes for an incredibly engaging play session.

“We’ve taken the best of a host of previous games and used that winning formula to create Dragon Hopper, and we’re delighted to present another hit title.”

The post Push Gaming blends legacy success with good fortune in Dragon Hopper appeared first on European Gaming Industry News.

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Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut

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Aristocrat Leisure Limited (Aristocrat) is set to bring an impressive portfolio of gaming content, solutions and technologies that combine land-based and online gaming, for the premiere year of ICE in Barcelona later this month. Aristocrat Gaming and Aristocrat Interactive will deliver a modern experience that highlights the company’s commitment to innovation, connected experiences and player engagement for the EMEA market.

Aristocrat Gaming will display its latest lineup of top-performing games including Eilers & Krejcik’s most anticipated premium lease game, Phoenix Link, and core cabinet, The Baron Upright.

Featuring player-favourite mechanics, Phoenix Link is the next evolution of the international hit game, Dragon Link, with all-new themes, features, and bonuses on the Neptune Single and MarsX Portrait cabinets. Additionally, and fresh from its North American debut, The Baron Upright cabinet brings with it impressive new technology for the region alongside a portfolio of new iterations of player-favourite games like Ju Cai Jin Gui and more. Mo’ Mummy, Fortune Harmony, and Bao Bao Riches will also feature on The Baron Upright for the first time at the show.

“We’re excited to showcase the latest line-up of content and hardware for the EMEA market. ICE is a fantastic opportunity for us to engage with our customers and display our comprehensive technological innovations and solutions to ensure they get the most out of their casino floor,” said Craig Toner, CEO of Aristocrat Gaming.

The strength of Aristocrat Gaming’s cabinet portfolio will be evident in the company’s booth which will be complete with show-stopping content and a diverse offering of form factors. New and innovative content for the MarsX Portrait will be on display, including Coin Trio Royal, Crazy Chickens, Bao Zhu Zhao Fu Wheel Blast, Whisker Wheels, Reign of Gold, Ultimate Fast Cash and more. The MarsX Dual Upright will feature player-favourite brands like Bao Zhu Zhao Fu Link and Diamond Age to round out the exhibit.

A wide portfolio of multi-games brings big action, including Aristocrat Gaming’s Winner’s World with over 30 games, Fortune’s Choice with eight game titles from the Asia region, and the first original game made for the EMEA and LATAM markets, Royal Collection.

Complementing the land-based content, Aristocrat Interactive will demonstrate its capabilities across online gaming, lottery and sports betting. With four of its key business units displaying content – Content & Aggregation, iGaming & Sports, iGaming White-Label, and iLottery – Aristocrat Interactive will bring to life the seamless player journey from land to online.

“The new frontier of connected experiences is here, and we are excited to showcase all that we have to offer at ICE for the first-time as Aristocrat Interactive. From the best-in-class content to innovative solutions and services, we’re excited to engage with our customers and share our new offerings now available to help them on their online journey,” said Moti Malul, CEO of Aristocrat Interactive.

The post Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut appeared first on European Gaming Industry News.

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