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NOVOMATIC is Set to Shine with Sparkling Highlights at ICE 2025 in Barcelona
The stage is set for an extraordinary showcase as NOVOMATIC unveils its sparkling new stand design at ICE 2025 in Barcelona – exceptional and bigger than ever before. From January 20 to 22, visitors to the Fira Barcelona Gran Via can immerse themselves in a world of cutting-edge gaming technology, advanced hardware and innovative solutions that are designed to dazzle and delight.
With a glitteringly elegant stand, NOVOMATIC promises an X-perience like no other, featuring exciting new product launches alongside cherished fan favorites. The NOVOMATIC booth will be a hub of activity, brimming with groundbreaking solutions and surprises.
NOVOMATIC will present its full range of products and gaming solutions, such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, and secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC subsidiaries and technology partners such as NOVOMATIC Spain, NOVOMATIC Gaming UK and NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX as well as Ainsworth Gaming Technology will showcase their current product portfolios. As a special highlight this year, a separate area has also been set up for the guests from Latin America.
A brilliant showcase: sparkling hardware highlights
The spotlight is on the magnificent V.I.P. X cabinet series, which sets a new standard for premium gaming entertainment. Adding even more brilliance to the show, a highly anticipated new version of one of the DIAMOND X cabinets will be revealed, offering unprecedented performance and eye-catching features that will leave visitors awestruck. Monumental signs and top tier technology will ensure an audio- visual spectacle.
Innovative gaming software takes center stage
At this year’s ICE, NOVOMATIC will shine with a game portfolio that is tuned to perfection: A range of brand-new Linked Progressives will premiere, adding further innovative elements to the NOVOMATIC content portfolio. Recent player highlights such as Piggy Prizes – Wand of Riches will attract the attention of visitors with their extraordinary gameplay and exciting mathematics. Additionally, an exceptional multi-game mix will celebrate its debut, offering a customizable package solution that will cater to every operator’s needs.
With their own spectacular booth #2E40 in the iGaming area, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its latest iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way.
Finally, experience the game-changing NOVOVISION casino management solution built on the latest cutting-edge technologies, with a broad-based approach and constantly increasing diversification of the system functionalities, NOVOMATIC’s visionary casino management system provides a flexible solution that is made to fit any operator requirement for the modern casino and beyond. At the upcoming ICE show in Barcelona, the NOVOVISION team will present the latest developments specifically in two distinct set-ups: for club operations and for casino venues.
Game-changing solutions in ETG and sports betting
The future of sports betting is already here in the shape of the NOVOMATIC ActionBook Edge 1.43J, an upright kiosk designed for seamless betting experiences. Furthermore, the new NOVO UNITY PRO system will be on display: This ETG solution redefines casino gaming with unprecedented functionality and adaptability, ensuring that operators can meet the dynamic demands of the future. In particular, the Parallel Play and Simultaneous Betting options, as well as the integration of slot games are a real game changer for the casino experience – and visitors can discover this unique solution live at the ICE.
A spectacle of surprises and challenges
Visitors can expect more than just groundbreaking products. Exciting prizes, surprises and a unique sporting challenge also await you at ICE.
Looking forward to the brilliant premiere in Barcelona
Thomas Schmalzer, Vice President of Global Sales and Product Management at NOVOMATIC AG, said: “The ICE is the perfect stage for industry leaders to learn about NOVOMATIC’s diverse product range. We invite all attendees to visit one of the largest NOVOMATIC stands ever and discover how our all-encompassing solutions from elegant cabinets and spectacular signs to exciting games offering multiple feature combinations can fulfil their needs from a single source.”
Bernhard Teuchmann, Managing Director of the Product and Technology Division of NOVOMATIC Spain, said: “As this is the first time ICE is held in Barcelona, we expect a massive attendance of operators from all over the Spanish territory. NOVOMATIC Spain will have the opportunity to present the Group’s innovative potential to all of them, as well as a wide range of products.”
The post NOVOMATIC is Set to Shine with Sparkling Highlights at ICE 2025 in Barcelona appeared first on European Gaming Industry News.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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