Having established itself as a product development pioneer through its BetBuilder innovations over the past two years, including PreBuilt markets French esports supplier PandaScore has unveiled an industry-first product that uses the power of generative AI (genAI) to create and serve personalised, tailored and timely bets: StoryBuilder.

Based on one of PandaScore’s hackathons in 2024, StoryBuilder is a genAI innovation that draws on historical game data and the popularity and preferences of bettors to create BetBuilder bets tailored to specific storylines for individual bettors across a match, tournament or part of the competitive season. The product combines all of these factors to determine what matters for bettors right now, and what will likely matter in the future.

StoryBuilder allows operators to create and serve up highly catered bet slips that are relevant and timely to the bettor in a way that hasn’t been possible in esports or sports betting alike. Along with generating the betslip itself, StoryBuilder can generate content about why this particular wager matters to the match, tournament and more.

The product will allow operators to leverage esports’ storytelling capabilities – a key driver in betting decisions – to scale already high-margin, high-performance BetBuilder products at a genuinely revolutionary scale.

This latest product overcomes three friction points that often come with BetBuilder products:

1. Unfamiliarity with BetBuilders amongst those new to betting
2. The decision fatigue that bettors may face when building their own bet slips
3. The efficiency challenge of creating tailored bet slips in-house, to then offer to bettors.

PandaScore’s genAI-powered Storybuilder solves these challenges, and in line with the company’s drive to make esports integrations easier, the product can be easily and seamlessly integrated into an operator’s online offering as a single market.

StoryBuilder also has incredible potential for digital and social marketing initiatives geared towards fostering community engagement and acquisition. Organisations can use StoryBuilder to create narratives and tell compelling storylines for esports fans and bettors alike, all translated into a bet, automatically and at scale.

“Every bet and every combination has a name and a story to tell,” highlighted PandaScore CEO, Flavien Guillocheau. “Storybuilder breaks new ground in esports and sports betting, allowing our clients to tell the best stories about a match in a way we believe no other product can.

“The future of esports betting is in tailored experiences that allow bettors to create stories and narratives around the content they love. Narrative-building and storytelling is an essential part of how fans and bettors engage with esports and the community at large. Solving this part of the acquisition and engagement puzzle will unlock the next wave of growth for esports betting. 

“The sector must push further to create more content that is data-driven, relevant, and legitimately resonates with bettors. Our team is exploring this more deeply, and StoryBuilder is our first step in developing content that’s relevant and timely with the right betting opportunity that meets the scale and frequency needs of our clients.”