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7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary

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Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.

Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform increased by 37% over the past year.

Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.

User Experience Optimisation with Geo-Distributed Redirect Feature

This feature aligns with the increasing focus on user experience optimisation and minimising friction in user journeys. Rapid, seamless redirects fastened by 2.5 to 5 times maximise user engagement, reduce bounce rates, and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.

Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300–500 milliseconds – ranking among the fastest response rates in the industry. As a result, the feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits. 

Comprehensive Reporting for Data-Driven Decision-Making

Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.

Flexible Commission Constructor Empovers Customisation

Affiliates and operators are moving toward highly tailored commission structures to better align with performance metrics. The Flexible Commission Constructor provided by Affilka by SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs.

Built-in Payment Processing for Seamless Financial Operations

As the affiliate industry expands globally, ensuring timely, secure, and multi-currency payment solutions is critical. Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payouts.

Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.

Sharing plans for 2025 Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights:  “We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”

Cohort Analysis will provide deeper insights into player behaviour over time. Traffic Report for affiliates will ensure comprehensive data on user clicks by click country, user agent, device, operating system, and other vital criteria. 

The Affilka by SOFTSWISS team anticipates insightful discussions and potential collaboration at iGB Affiliate on 21–22 January in Barcelona. Partners and customers can book a meeting at stand  C10 via the link.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack

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Million Games is excited to present its first-ever RNG table games: Million Baccarat and Million Blackjack. These timeless casino staples, enjoyed in both brick-and-mortar and online casinos around the world, offering players a thrilling and authentic experience right at their fingertips. With a focus on delivering fun and exciting entertainment, these classic games give players the opportunity to enjoy the excitement and suspense of table games!

Million Baccarat brings the excitement of this global favourite straight to your screen. Players are invited to place their bets as they predict whether the banker or the player will win, or if it’ll end in a tie. With its elegant design and smooth gameplay, Million Baccarat offers an immersive experience that replicates the refined thrill of the casino floor.

For those who love the suspense of Blackjack, Million Blackjack lets players experience the high-stakes game in a RNG format. Fans of the game will enjoy its classic rules – get as close to 21 as possible without going bust, and outsmart the dealer to claim the prize. This version perfectly captures the thrill, where every hand keeps you on the edge of your seat.

With these two releases, Million Games introduces its first RNG table games, bringing a taste of real casino action into the online gaming world. Whether you’re a seasoned player or a newcomer, Million Baccarat and Million Blackjack offer an authentic, thrilling experience where the cards are always in your hands.

Million Games CEO, Thomas Nimstad, commented: “We’ve always aimed to bring innovation and creativity to our games, but with Million Baccarat and Million Blackjack, we wanted to stick to the classics. These games have stood the test of time, and now, we’re excited to bring them to the Million Games audience in an engaging and exiting way. We believe that players will enjoy these experiences in a Million ways!”

Both games will be launched later on in January. Looking ahead, Million Games has an exciting lineup of launches scheduled in the coming 6 months. Alongside their own game releases, they will also introduce fresh content from partner studios under the Million Stars program. With more online slots, table games, and innovative gaming experiences on the horizon, Million Games is eager to expand its portfolio and bring even more entertainment to players worldwide.

The post Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack appeared first on European Gaming Industry News.

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Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025

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Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!

With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.

Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”

The post Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025 appeared first on European Gaming Industry News.

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PopOK Gaming Introduces Land-Based Slot Machines

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PopOK Gaming is thrilled to announce the newest addition to our portfolio—land-based slot machines – set to make their debut at ICE 2025 in Barcelona! This milestone marks an exciting chapter in our journey, bringing the thrill of PopOK’s games from the digital realm to the casino floor.

Our land-based slot machines are more than just gaming cabinets—they are a bold statement of innovation, designed to deliver a next-level casino experience. Combining advanced technology with our signature creativity, these machines are set to redefine what players expect from traditional slot gameplay.

What Sets Our Machines Apart?

  • Diverse Selection of Games: Our initial lineup includes over 20 titles, each crafted to engage and excite players of all preferences.
  • Monthly Game Releases: Innovation never stops at PopOK Gaming! We’re committed to keeping the excitement alive with new, high-quality games released every month, ensuring your venue remains a top destination for slot enthusiasts.
  • Advanced Technology & Sleek Design: Our machines are built with state-of-the-art technology and designed to blend seamlessly into any casino environment, delivering both visual appeal and operational excellence.

 

Next-Level Gaming Experience

Our new slot machines are designed with the perfect blend of cutting-edge technology and player-focused features, including:

  • Industry’s first mixed game solution. This innovation combines multiple gaming formats into a single cabinet, offering unparalleled excitement and engagement for players.
  • Interactive Touch Screen: For effortless gameplay.
  • Customizable LED Lighting: Eye-catching visuals to make your casino floor pop.
  • High-Quality Sound: Premium audio to heighten the gaming atmosphere.
  • Progressive Jackpots & Rewards: Big wins and loyalty benefits await every spin.

 

Experience It First at ICE 2025

Be the first to witness PopOK Gaming’s land-based slot machines at Stand 2E36 during ICE 2025.

This is just the beginning of an exciting journey into the world of land-based solutions, and we can’t wait to share it with you.

PopOK Gaming: Pioneering the Future of Gaming, One Spin at a Time.

The post PopOK Gaming Introduces Land-Based Slot Machines appeared first on European Gaming Industry News.

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