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Soft2Bet Doubles EBITDA in 2024 and reports strong financial results
Soft2Bet, a leading B2B turnkey solutions provider, unveiled its 2024 Growth Report today. The report highlights remarkable financial and compliance success, product innovation, industry recognition, and forward-thinking insights from key executives and iGaming experts. In 2024, the company reported doubled EBITDA year over year and a significant increase in consolidated group revenue. These milestones reflect Soft2Bet’s expansion and strengthened presence in regulated markets, as well as industry-leading product innovation and credibility on a global scale.
Market Expansion
In 2024, Soft2Bet expanded its global presence by securing licenses in several key regulated markets. The company entered Ontario and Mexico with B2C licences and expanded in Sweden with three new B2C licenses. The company also obtained B2B licenses in Greece and Romania and additional licences in Sweden. Looking ahead, Soft2Bet made significant headway in entering the U.S. market, focusing on New Jersey, aligning with its goal to expand in North America’s rapidly growing iGaming sector. Additionally, a planned expansion into Spain will further cement its European leadership, particularly in online sports betting and casino gaming.
Also, in 2024, Soft2Bet finalised two major turnkey deals in Mexico and Nigeria while also securing our first MEGA partnership with
a leading European operator.
“At Soft2Bet, we have redefined traditional gamification through our leading MEGA solution driving player engagement. This cutting-edge strategy has significantly impacted our brand’s performance, received industry recognition, driven sustainable revenue growth, and showcased stronger ROI while successfully expanding into new markets,” stated Uri Poliavich, Founder and CEO of Soft2Bet.
Financial Performance
The principal activities of the Group remained unchanged from prior years. Soft2bet retained its trajectory to capitalise on what was established in previous periods, primarily the continuous expansion of its licensed footprint across new markets within Europe and beyond. At the same time, its innovative B2B product offering demonstrated once again its superior quality and effectiveness across the industry. All this is visible in the unaudited consolidated numbers for 2024. Based on accurate forecasts, Soft2Bet 2024 consolidated EBITDA is projected to double the amount of the prior reporting period.
Product Innovation and Development
Soft2Bet’s financial growth in 2024 was driven by enhancements to its Motivational Engineering Gaming Application and the launch of AI-driven tools that personalise game recommendations and promotions. MEGA became available as a standalone solution, allowing operators to implement gamification and advanced retention tools. This resulted in a 65% increase in Net Gaming Revenue (NGR), a 45% rise in Average Revenue Per User (ARPU), and a 50% boost in deposit amounts. Additionally, Soft2Bet’s platform facilitated rapid scaling and development while maintaining sustainable growth.
Industry Recognition
This relentless drive for innovation and expansion propelled Soft2Bet’s commercial success and earned the company industry-wide acclaim. In 2024, Soft2bet secured 38 award nominations—a 322% increase from 2023—and 10 accolades highlighting product innovation (a 233% increase).
Corporate Social Responsibility (CSR)
Soft2Bet’s commitment to Corporate Social Responsibility (CSR) drove nine initiatives this year, including blood drives, breast cancer awareness sessions, community cleanups, and village revitalisation projects. The company donated over €821,000 to seven NGOs and supported 34 organisations and donors.
Industry Contribution
In September 2024, Soft2Bet Invest was recognised for “Outstanding Contribution to the Gaming Industry 2024” as a company that significantly impacts the industry through technical innovation, mentoring and investment. Today, “Soft2Bet Invest”, a €50 million iGaming Innovation Fund for iGaming and casual gaming entrepreneurs, focusing on AI, UX analytics, and high-margin gaming solutions.
The post Soft2Bet Doubles EBITDA in 2024 and reports strong financial results appeared first on European Gaming Industry News.

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Altenar strengthens sportsbook product leadership with two senior hires
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Industry veterans Nikos Zygouris and Alfred Bashllari bring more than three decades of combined experience to build sportsbook provider’s product strategy
Altenar has reinforced its sportsbook product credentials with the appointment of Nikos Zygouris as Head of Sportsbook Product and Alfred Bashllari as Sportsbook Product Consultant.
With extensive experience in iGaming and sports betting, both new hires bring a wealth of knowledge to support Altenar’s consistent focus on innovation and high-performance solutions that deliver more value to operators.
Zygouris joins the company from Campeon Gaming, where he served as Head of Product. Additionally, he holds more than 12 years of industry experience from leading suppliers and operators such as Novibet, Intralot and OpenBet. His passion for product innovation and collaborative working will play a key role in shaping Altenar’s roadmap.
Bashllari brings two decades of product development, operations and M&A experience, having held senior roles at major providers including Sportradar, Betgenius, Scientific Games and OPAP. His deep understanding of the sports betting, gaming and lottery sectors will support Altenar’s strategic decision-making.
Both appointments mark another step forward in Altenar’s evolution as a partner-led technology provider, enhancing its ability to deliver scalable, flexible and market-ready sportsbook solutions for a growing number of operators worldwide.
Antonis Karakousis, Director of Product at Altenar, said: “As we expand into new markets and push the boundaries of what our sportsbook can deliver, it’s vital that we continue to invest in product leaders. Nikos and Alfred bring a wealth of experience and strategic thinking that will directly support our long-term goals. We’re excited to welcome them aboard.”
Nikos Zygouris, Altenar’s Head of Sportsbook Product, said: “I’m delighted to join the product team at Altenar following what has already been a hugely successful year for the provider. They continue to prove that they are on the pulse of the industry and attuned to what the customer needs. I look forward to contributing to Altenar’s ambitious plans going forward.”
Alfred Bashllari, Sportsbook Product Consultant at Altenar, said: “Altenar’s commitment to product excellence and its approach to exceeding expectations really stood out to me and is one of the reasons I’m thrilled to join the team. I’m excited to see how we can drive forward innovative solutions that help our clients grow.”
The post Altenar strengthens sportsbook product leadership with two senior hires appeared first on European Gaming Industry News.
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12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards
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12BET, shaping the igaming landscape since 2007, has been shortlisted for “Best Customer Service” at the EGR Operator Awards 2025. This recognition highlights 12BET’s commitment to building trust, transparent interactions and placing customer satisfaction at the heart of its operations. Being named a finalist shows how 12BET’s service philosophy sets new standards in responsiveness, empathy and professionalism across its global player community.
In 2025, 12BET strengthened its customer-first approach with honest communication and transparent service. A structured Trustpilot review programme invited genuine feedback from long-standing users, building public trust while informing service improvements. This reflects 12BET’s belief that customer feedback should not only resolve issues but also inspire continuous learning and evolution.
“We are proud to be recognized for Best Customer Service at the EGR Operator Awards. Customer trust is the foundation of our brand, and this shortlisting honors the dedication of our teams who serve players with integrity and care. Every interaction is an opportunity to reinforce our values and strengthen our relationship with the community,” 12BET Spokesperson Rory Anderson said.
The post 12BET’s Customer-First Approach Earns Shortlist for Best Customer Service at EGR Operator Awards appeared first on European Gaming Industry News.
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Evoplay releases dazzling new title Velvet Gems
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Evoplay, the award-winning game development studio, has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential.
The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.
Landing three or more bonus symbols anywhere on the reels activates the free spins round, awarding fifteen, twenty, or twenty-five spins depending on the number of triggering symbols.
During free spins, various symbols may appear, while stacked wilds enhance the potential to form high-value winning combinations. The feature can also be retriggered, extending the magical atmosphere and increasing the win opportunities.
To heighten the experience, players can choose to activate the bonus chance feature, doubling their chances of triggering free spins with a slight increase in their bet. Those wishing to jump straight into the game can also use the bonus buy function to access the top feature immediately.
Stylish and engaging, Velvet Gems combines simple mechanics with lively design to provide a luxurious slot experience that shines from the first spin to the last.
Ivan Kravchuk, CEO at Evoplay, said: “Velvet Gems exemplifies how Evoplay blends classic themes with sophisticated mechanics to offer premium entertainment.
“We’ve designed a classic-style slot that feels fresh, luxurious, and accessible, while still delivering the medium volatility thrills players enjoy. From the sophisticated visuals to the feature-rich gameplay, it’s a release we’re immensely proud of, a true gem in our expanding portfolio.”
The post Evoplay releases dazzling new title Velvet Gems appeared first on European Gaming Industry News.
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