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Groove’s 2024: A Celebration of Team Spirit
2024 was a defining year for Groove, cementing its position as an emerging powerhouse in the iGaming industry. With groundbreaking advancements in technology, strategic global partnerships, and high-profile event appearances, Groove has set the stage for continued success and innovation.
Groove proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards and introduced several eye-watering state-of-the-art solutions in 2024 that redefined the iGaming landscape for their operator cluster.
Known for its cutting-edge solutions, Groove will showcase its advanced data-driven back-office at ICE Barcelona 2025 this month, designed to heighten both operator and player engagement. Packed with features like free spins, interactive functionalities, and powerful analytics, Groove’s platform offers operators invaluable tools to thrive in today’s competitive market.
As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.
Groove’s ability to seamlessly onboard over 2,000 new games last year demonstrated its commitment to variety and quality. Groove’s new player engagement modules, featuring dynamic gamification and loyalty features, added a competitive edge for operators looking to enhance user retention and satisfaction.
Groove’s progressive tech ecosystem with over 15,000 games from over 100 top providers, continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and an immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.
Groove forged transformative partnerships in 2024, including collaborations with several emerging game studios. By onboarding studios like Speedy Tomatoes, known for its innovative video poker games, Groove expanded its content portfolio to appeal to diverse player demographics. Partnerships with legacy brands and new developers reinforced Groove’s reputation as a one-stop solution for operators.
By joining the likes of 3 Oaks Gaming, EGT, Golden Race, Gamomat, Slotopia, Play’n GO, Superlotto, Peter & Son, Gaming Art, Amusenet, Beter Live, Mascot Gaming, Religa, Playtech, Platipus, Fresh Decks Studios, and others who have integrated their content with Groove this year, Speedy Tomatoes gains access to a robust network of operators and players worldwide.
These collaborations were further enhanced by Groove’s support for operators in entering new regulated markets. The platform’s modular design allowed seamless scalability, ensuring Groove’s partners could expand globally without friction.
Groove’s attendance at marquee events like ICE London, SiGMA Europe, SBC Summit and G2E Las Vegas further solidified its industry presence. The company unveiled new features, held live demonstrations, and facilitated impactful networking sessions.
Groove’s efforts were acknowledged with multiple industry shortlistings and awards in 2024. The company was recognised for innovation in aggregation technology and its outstanding contributions to diversity.
Groove is poised for even greater achievements in the coming year. With plans to launch new gaming tools, expand into additional markets, and further enhance its aggregation platform, the company remains committed to empowering its partners and driving its operator cluster forward.
For Groove, 2024 was not just a year of milestones; it was a testament to the company’s vision, resilience, and unwavering focus on delivering value to its partners and players.
Yahale Meltzer, COO and co-founder at Groove, said: “We’re delighted to boost our repertory of content with many new studio partners who have consistently showcased their dedication to innovation through outstanding games which feature on our new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets. As Groove steps into 2025, it continues to be a beacon of innovation and excellence in the dynamic world of iGaming.”
The post Groove’s 2024: A Celebration of Team Spirit appeared first on European Gaming Industry News.
Latest News
MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
Latest News
iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Latest News
Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
- Signed Luka Modrić (football legend and AC Milan player) jersey
- Apple iPhone 17 Pro Max 256GB Deep Blue
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.
The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.
Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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