Connect with us

Powered

728x90 banner available here

Latest News

Tetiana Volkova: Local Expertise and Innovation Drive Infingame’s Success

Published

on

Reading Time: 5 minutes

With over a decade of experience in the gambling and FinTech industries, Tetiana Volkova has risen to become a key figure at Infingame, an iGaming aggregator renowned for its tailored solutions and cutting-edge technology. From starting her career in client support to shaping strategies in B2C and B2B roles, Tetiana’s journey has been defined by her ability to adapt, innovate, and deeply understand the complexities of the markets she serves.

In this exclusive interview, Tetiana discusses her path to Infingame, the advantages of partnering with aggregation platforms, and how localised content and emerging trends like AI and social casinos are shaping the iGaming landscape. She offers a behind-the-scenes look at how Infingame stays ahead of the competition and supports operators in delivering unmatched player experiences across diverse markets.

Can you begin by introducing yourself – how did you come to work at Infingame? 

I have been working in the gambling and FinTech industry for the last 10 years, starting on the support side, before shifting my focus towards client retention, B2C sales as well as B2B account management. At Infingame, I have gained some great insight into the supplier side of this exciting industry, which has offered a unique perspective when compared to my previous experiences in the industry.

Prior to joining Infingame, I worked for a number of operators who were active across a range of different markets. This experience has shaped my role at Infingame, giving me insights into some of the pain points that our partners may face when working with different platform providers.

Infingame is a very broad, multifaceted business that is constantly evolving and striving to be the best aggregator on the market. Having previously only worked with payment aggregators, working as an iGaming aggregator has been a new, exciting experience for me.

When I first joined Infingame, I was captivated by the collective drive towards success, and how invested everyone in the team was to achieve greatness. The core values and vision of the future resonated with me, and I decided I want to become part of the team. I haven’t looked back – I have learnt so much since working here and am very excited to see what the future holds for Infingame!

In your view, why should operators consider partnering with an aggregation platform such as Infingame?

I think that there are several benefits to working with an aggregation hub, such as Infingame. The first, and arguably the most impactful, is the efficiency and support network that we can offer.

Imagine how consuming it is, both in terms of time and energy, to go directly to 100+ providers that your brand wants to work with. Firstly, you have to identify why they’d be a good partner, negotiate commercial terms with them, conduct KYC and AML procedures, not to mention legal and compliance checks. And then, once you’ve done all that, you then have the huge step of conducting the technical integration, which can take a considerable amount of time!

Not all operators have the resources for this – often their development teams are already swamped with technical updates, adding new features etc.

Partnering with an aggregator can significantly reduce that technical and time burden of partnering with several providers. At Infingame, we take on the support and delivery of a whole host of games – we have more than 16,000+ games from 200 providers on our platform – thereby freeing up the operator’s team to focus on other, more pressing areas.

In the last few years, one trend that we have also noticed is that many providers prefer to work exclusively through aggregators, as they also see a lot of convenience and benefit in using the services of intermediaries. We can deliver that content and more, all via a single API!

From an operator perspective, what key factors are they looking for when adding new games to their platform?

At Infingame, we are very fortunate to be working across a whole host of different markets. With that in mind, we understand that each operator we work with will differ in their requests – be it in terms of game types, providers, regulatory requirements, etc. The casinos that we work with value our ability to personalise the products we offer to suit their specific needs; after all, an ‘off the shelf’ product is no longer sufficient if you want to become a market leader.

We offer a whole host of casino games on our platform, from crash games and live casino to social casino and crash games. Not to mention an exciting range of gamification tools, including tournaments, big win replays and the fastest spin time in the iGaming industry – all of which have been tailored to help our operators increase player engagement.

Our operators also value technical stability and reliability – you cannot become a reliable brand if your technology is not up to scratch. Our development team has done a great job at ensuring our aggregation platform can handle large volumes of traffic, with a 99.9% uptime.

At the same time, we are seeing more of our partners show an interest in new mechanics and features that can attract Millennial / Gen Z players. Our combination of exciting games, engagement and retention tools and technical excellence helps position operators to effectively tap into this increasingly tech-savvy audience. We have ensured that each of our games can be optimised for different devices and localised to suit the unique player preferences within each market. This includes offering a range of local currencies and languages, as well as incorporating promotional content and jackpots, etc.

Infingame places a heavy emphasis on curated, localised content that meets the needs of players in each market you operate in. How do you go about understanding player preferences? And how does this help you offer a personalised experience on a market-by-market basis? 

I have worked with end users of operators for several years, and I think that fully understanding the behaviours of players in each market that you operate in can give you better insights into understanding what players might want from games.

At Infingame, we have true specialists for each market that we operate in. Each market specialist is responsible for understanding the intricacies of audiences within that specific jurisdiction; this is done by constantly analysing player data and using these insights to improve the products and tools we have available on our platform. This knowledge is furthered by having teams based on the ground – this helps us stay well versed on the developments taking place in real-time. This allows us to remain laser-focused on specific markets and truly support our partners in gaining an edge over the competition.

Also, do not forget that communication with clients and partners is a two-way street, so a huge part of our work consists of receiving feedback from operators and providers, working with their requests and effectively navigating the challenges that they face, which allows us to be among the first to know about all the trends sweeping the iGaming industry.

As we edge closer to the end of the year, what are some of the biggest changes that you expect to see across the iGaming industry? Will certain technologies / markets dominate conversations?

The iGaming industry has changed a lot over the last few years; this has been particularly evident throughout 2024 as new trends and technological developments have continued to shake up the industry. This, I believe, will continue long into 2025.

On the whole, the gambling industry is now looking towards Latin America, especially Brazil. The ever-changing news about Brazil’s regulation has certainly captured everyone’s attention – this market is brimming with opportunities, although competition will most definitely be fierce. It is going to be difficult to guess what exactly will happen there in 2025.

I also see significant interest in the sweepstakes and social casino market, which have huge potential – this is a trend that I believe will continue to become increasingly popular across new markets. We are one of the first aggregators to actively enter this field and we see that providers are also interested in expanding in this direction and are actively updating their content to meet very specific requirements.

I am also very interested in the fate of my native Ukrainian market, which is very difficult to predict now. I am afraid that wintertime can be very harsh for Ukrainian operators and players, since due to constant attacks on the energy structure, it is becoming increasingly difficult to ensure continuous operation and stability of games for both providers and operators.

The post Tetiana Volkova: Local Expertise and Innovation Drive Infingame’s Success appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Fast Track AI to change the face of iGaming CRM

Published

on

Reading Time: < 1 minute

 

Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September. 

Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action

 

The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.

Continue Reading

Latest News

TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter.

Published

on

Reading Time: 4 minutes

 

In Q2 2025, Ten Square Games consistently executed its plan to transform its core titles and further expanded the flight simulator segment, with a particular focus on Wings of Heroes. The share of TSG Store in Group bookings reached new record levels.

The Company successfully prepared for the launch of its newest game, Trophy Hunter, on the global market and made significant progress in developing Real Combat Simulator. Although in the short term the effects of these efforts are not yet fully visible in q/q results, on a y/y basis – in H1 2025 – the Group recorded clear improvement in adjusted EBITDA and net profit, and generated a strong cash position.

“Our strategy is clear – the transformation of our core titles, accelerating the growth of Wings of Heroes, and bringing new projects to market. The past quarter showed that we are making real progress in each of these areas, even if the effects are not always immediately visible. That is why we are especially pleased with the successful launch of Trophy Hunter – our first new title since 2022. Players received it very positively, and early KPIs demonstrate clear growth potential. The progress achieved so far strengthens our conviction that the path we have chosen for the Group’s development is the right one.” – said Andrzej Ilczuk, CEO of Ten Square Games S.A.

Transformation of core titles

In H1 2025, Group bookings amounted to PLN 171.9 million, down 12.3% y/y, driven by declines in both core titles. In Fishing Clash, bookings reached PLN 101.4 million in H1, including PLN 48.7 million in Q2 2025 alone. Hunting Clash generated bookings of PLN 33.9 million in H1, of which PLN 15.2 million came in Q2 2025.

The Group continued the transformation process in both titles, aimed at halting the decline in bookings and rebuilding monetization potential. Key actions included extensive testing of player segmentation and offers, as well as improving the early-game user experience. During the period, user acquisition spending was significantly reduced. This was a deliberate decision which, while lowering bookings in the short term, is designed to increase the effectiveness of marketing investments in the longer perspective.

A return to higher marketing spend is planned once key game metrics, in particular early retention, improve. Enhancing the early-stage player experience remains a critical element of the transformation process. According to the Management Board, the tests already show initial positive signals, although full effects will take more time as the solutions are extended to larger groups of players who account for a significant share of Group bookings.

Growth of projects with increasing importance: Wings of Heroes, Real Flight Simulator and TSG Store

Titles in the flight simulator segment maintained positive y/y growth in bookings. In H1 2025, Wings of Heroes achieved bookings of PLN 13.6 million, up 111.7% y/y, while Real Flight Simulator generated PLN 10.5 million (+7.9% y/y). In Q2 2025, bookings for these projects reached PLN 6.3 million and PLN 5.2 million respectively. Both projects will soon deliver new updates to players.

TSG Store approached the strategic threshold of 25% share in Group bookings – in June 2025 the ratio stood at 23.4%. The share reached 32.9% in Fishing Clash and 21.7% in Hunting Clash. Record results of TSG Store were driven primarily by systematic in-house development, including the introduction of a unique currency in Hunting Clash, a redesigned store in Fishing Clash, and the implementation of a loyalty system for customers. An important external factor was also a U.S. federal court ruling allowing direct in-app communication with players using Apple devices in the USA about the store’s offer.

New projects: successful global debut of Trophy Hunter and development of Real Combat Simulator

On July 3, 2025, the global premiere of Trophy Hunter took place – Ten Square Games’ first new release since October 2022. Early retention and monetization metrics outperform the Group’s previous titles and highlight the game’s growth potential. The Company is supporting its development with marketing campaigns whose budgets are gradually increasing. The product roadmap for H2 2025 assumes rapid enrichment of the game with new content and features designed to strengthen its community aspects and differentiate Trophy Hunter from competitors. The team’s top priority at this stage is to support player retention and engagement. As of August, the development team has been expanded to 11 people. Trophy Hunter operates on a hybrid model, generating revenues from both in-app purchases and ads.

At the same time, Real Combat Simulator, developed by the Group’s subsidiary Rortos, is progressing. Work is currently underway on an update introducing multiplayer mode and new content – a key stage bringing the project closer to global launch.

Solid foundations and financial flexibility

“In the first half of 2025, Ten Square Games’ financial results improved year-on-year despite a decline in bookings. This improvement was largely driven by reduced marketing spend and strong cost discipline across other areas. During this period, we once again allocated a record-high dividend to our shareholders, while the strength of our business model was confirmed by a solid cash position that ensures financial flexibility for the future,” said Magdalena Jurewicz, CFO of Ten Square Games S.A.

In H1 2025, adjusted EBITDA of the Ten Square Games Group reached PLN 57.6 million, up 5.0% y/y. In Q2 2025, adjusted EBITDA stood at PLN 27.0 million – broadly in line with last year, but down 11.4% compared to Q1 2025. Net profit in H1 2025 increased 18.7% y/y to PLN 47.4 million, while in Q2 it amounted to PLN 20.0 million, lower both y/y and q/q.

Operating cash flow in January–June 2025 amounted to PLN 56.3 million, of which PLN 26.3 million was generated in Q2. In the same period, the Company paid a dividend of PLN 100 million and settled an earn-out payment of PLN 14.7 million to the former owners of Rortos. Regular generation of cash from operations provides the Group with solid financial foundations, enabling simultaneous investment in growth and sharing profits with shareholders.

 

The post TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter. appeared first on European Gaming Industry News.

Continue Reading

Latest News

Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty

Published

on

Reading Time: 2 minutes

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, shares first takeaways from a Kantar-led qualitative study conducted at iGB L!VE London, showing that security, reliability and revenue-growth potential are the most influential criteria when selecting iGaming software partners. The findings also place SOFTSWISS first by Net Promoter Score (NPS) – the industry benchmark for client loyalty and advocacy.

Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how operators, game providers, and iGaming tech companies make procurement and partnership decisions. Across the total sample, respondents most frequently ranked safety and security of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new revenue opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service – signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.

The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the “everyday assurances” of an iGaming platform, like: 

  1. Security 
  2. Client service 
  3. Optimised service infrastructure 

Final decision-makers look further out, prioritising: 

  1. Stable infrastructure with minimal downtime 
  2. Clear business-growth levers 
  3. A reliable partner with a strong market reputation 

For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability and go-live readiness to executive sponsors.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “Security and reliability are now the non-negotiables of iGaming procurement. What Kantar’s work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance – robust security, responsive support and efficient infrastructure – while final decision-makers judge long-term resilience, Tier-1 launch readiness and the capacity to unlock new revenues. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrow’s growth.”

Net Promoter Score, calculated as the share of promoters minus detractors, is a widely used indicator of client loyalty. SOFTSWISS achieved the highest NPS in the evaluated set. In open responses, clients most often described SOFTSWISS as a “reputable company” and “most reliable”, repeatedly citing “reliability” as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: safety and security, a reliable partner with strong market standing, stable and low-downtime tech infrastructure, and a high level of client service.

SOFTSWISS continues to share market-ready expertise with industry stakeholders. Recent resources include the Sportsbook Online Calculator and the iGaming in LatAm Report, both available on the SOFTSWISS website.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.