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NODWIN Gaming Acquires AFK Gaming

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NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of AFK Gaming Pvt. Ltd., a leading gaming and esports media company subject to closing formalities. With this, AFK Gaming will become a fully owned subsidiary of NODWIN Gaming.

This acquisition strengthens NODWIN Gaming’s esports related content production & distribution, and marketing & PR services capabilities. These capabilities will enhance NODWIN Gaming’s offerings to brands and publishers, making it a strong one-stop-shop for all esports & gaming related marketing activities and thereby increasing the share of wallet of marketing budgets for NODWIN Gaming.

The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock swap of NODWIN Gaming shares for a total consideration of INR 7.6 Crores. NODWIN already owned the balance 7% of AFK previously. As part of this transaction, the founders will become shareholders of NODWIN Gaming and be integrated into different verticals in the NODWIN Gaming ecosystem. In 2017, NODWIN Gaming led AFK Gaming’s first round of investment as a strategic investor, helping the founders turn their hobby into a business. This acquisition completes the lifecycle of NODWIN’s strategic investment into the company, making AFK a 100% subsidiary on close.

Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been at the forefront of the Indian gaming and esports media industry for over a decade. Apart from providing the latest updates from the industry through its website and its specially curated gaming business newsletter Pixel P&L, its agency vertical, Max Level, offers bespoke marketing services to teams, tournament organizers, game publishers and brands looking to connect with gaming and esports audiences. This includes campaign management, IP building, content production, video editing, consultancy, social media marketing, influencer programs and public relations & communications as well. Its clientele includes brands like ASUS ROG, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Games, TVS and more. Max Level has worked closely with NODWIN Gaming for a majority of its IPs and white-labelsolutions.

Nishant will join the founders’ office to work on strategic initiatives across the NODWIN Group, while building out Pixel P&L as a media product within the company. Rakesh will be a part of the larger NODWIN team, focusing on augmenting the company’s ability to build tech led products and Siddharth will continue to head Max Level, focusing on high quality, cost efficient, marketing and PR services.

This acquisition further bolsters NODWIN Gaming’s services portfolio in the gaming and esports ecosystem.

Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “I have known Nishant, Sid and Rakesh since the inception of AFK Gaming. We all started out at the same time, while the esports industry in India was just beginning to pick up. We have built respect for each other over time by butting heads, competing, collaborating and supporting each other when there was little hope. I have learnt to admire their ability to persevere, pivot and be true to the fan. This focus is to be treasured. Once you have that respect and understanding of our strengths and weaknesses, working together is a natural causality. As we come together as one group, I welcome them as shareholders of NODWIN Gaming and as leaders in our group. I look forward to the many missions we will pick up and go on together.”

Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, Co-Founders of AFK Gaming, stated: “Joining the NODWIN group feels like a homecoming for us. When esports was barely a coined term, Akshat and us agreed to work to grow the market rather than compete in an industry that had yet to prove itself. This led to a long and trust-imbued relationship where Akshat watched over us as a friend, investor, mentor and board member. Now that the industry has matured a bit, our existing synergies with NODWIN allow us to hit the ground running and we’re confident in our ability to unlock the next level of growth for the group!”

The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Trinity Gaming India, Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.

The post NODWIN Gaming Acquires AFK Gaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SAFA Renews its Partnership with Hollywoodbets

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The South African Football Association (SAFA) has renewed its partnership with Hollywoodbets, ensuring the continued support and growth of the Hollywoodbets Super League.

This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level.

This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.

SAFA CEO Ms Lydia Monyepao said: “The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc. This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”

“Hollywoodbets is proud to renew its partnership with SAFA, a collaboration that reflects our shared commitment to the growth and professionalisation of women’s football in South Africa, This continued partnership underscores our dedication to inspiring young girls across the country, showing them that with passion and perseverance, they too can become stars like the heroes they look up to,” said Hollywoodbets spokesperson Zandile Dlamini.

The post SAFA Renews its Partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl

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Amusnet has strengthened its presence in the Dutch market through a new partnership with Starcasino.nl. Building on an already successful relationship in Belgium, this collaboration brings Amusnet’s certified portfolio of games to Dutch players for the first time on the Starcasino.nl platform.

This strategic alliance reflects Amusnet’s commitment to delivering high-quality casino entertainment across Europe and Starcasino’s dedication to offering a premium player experience in the Netherlands.

“The partnership with Amusnet represents a pivotal part of Starcasino’s launch in the Netherlands. Through this collaboration we gain access to an extensive portfolio of both classic and innovative gaming content, enhancing the quality of our platform in the Netherlands,” said Pieter Van Den Bos, Director of Starcasino.nl.

“We’re proud to expand our strong partnership with Starcasino from Belgium into the Netherlands. Their launch marks an exciting new chapter, and we’re thrilled to continue growing together in this dynamic market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.

As part of the launch, Starcasino.nl players will enjoy access to a range of Amusnet’s top-performing titles, all certified for the Dutch market.

The post Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl appeared first on European Gaming Industry News.

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Paydrom Enters into Partnership with Aircash

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Paydrom, a leading B2B payment gateway for the iGaming sector, has entered into a partnership with Aircash, a well-established digital wallet and prepaid voucher provider in Europe. This partnership expands Paydrom’s regional payment strategy, offering operators seamless, localised solutions to improve transaction efficiency and payer engagement.

With Aircash’s presence in almost 20 European countries, Paydrom strengthens its ability to provide alternative payment solutions beyond traditional card payments. While card transactions dominate European markets, e-wallets and prepaid/cash vouchers remain a preferred choice for a significant number of payers. Through this collaboration, now iGaming operators can offer diverse payment options:

• Aircash Wallet – A secure and efficient e-wallet solution enabling instant deposits and withdrawals.

• Abon Vouchers – Prepaid vouchers available at 200,000+ locations across Europe, allowing players to top up their gaming accounts conveniently.

• Aircash Marketplace – A centralised payment hub where users can conveniently select and pay for various services, including gaming directly through the Aircash app.

“At Paydrom, we prioritize regional strategies to help iGaming operators succeed in high-potential markets. Aircash’s extensive presence and trusted payment solutions allow us to provide merchants with more diverse and payer-friendly options. By integrating e-wallets and prepaid vouchers, we ensure operators can cater to a broader audience while boosting conversion rates and user satisfaction,” said Arin Andriazian, Chief of Paydrom Product.

With Aircash, players gain flexibility and convenience—whether using digital wallets for fast transactions or purchasing prepaid vouchers for seamless deposits. Integration enhances user trust, simplifies payments and ultimately helps merchants optimise their payment ecosystems.

“Arcash core strategy is focusing on regulated markets where we make sure that our services meet all regulatory requirements while providing the best and the most convenient payment services to our users. Aircash has become the preferred cash app of choice for the igaming industry. We are delighted to be partnering with Paydrom and we are convinced that our common partners will benefit from our offerings,” said Mark Watts, Director of iGaming at Aircash.

This partnership aligns with Paydrom’s vision to stay ahead in the competitive iGaming payment landscape by offering secure, localised and efficient payment methods. By continuously expanding its portfolio, Paydrom ensures its merchants can keep up with evolving payer preferences while maintaining compliance with regional regulations.

The post Paydrom Enters into Partnership with Aircash appeared first on European Gaming Industry News.

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