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NODWIN Gaming Acquires AFK Gaming

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NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of AFK Gaming Pvt. Ltd., a leading gaming and esports media company subject to closing formalities. With this, AFK Gaming will become a fully owned subsidiary of NODWIN Gaming.

This acquisition strengthens NODWIN Gaming’s esports related content production & distribution, and marketing & PR services capabilities. These capabilities will enhance NODWIN Gaming’s offerings to brands and publishers, making it a strong one-stop-shop for all esports & gaming related marketing activities and thereby increasing the share of wallet of marketing budgets for NODWIN Gaming.

The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock swap of NODWIN Gaming shares for a total consideration of INR 7.6 Crores. NODWIN already owned the balance 7% of AFK previously. As part of this transaction, the founders will become shareholders of NODWIN Gaming and be integrated into different verticals in the NODWIN Gaming ecosystem. In 2017, NODWIN Gaming led AFK Gaming’s first round of investment as a strategic investor, helping the founders turn their hobby into a business. This acquisition completes the lifecycle of NODWIN’s strategic investment into the company, making AFK a 100% subsidiary on close.

Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been at the forefront of the Indian gaming and esports media industry for over a decade. Apart from providing the latest updates from the industry through its website and its specially curated gaming business newsletter Pixel P&L, its agency vertical, Max Level, offers bespoke marketing services to teams, tournament organizers, game publishers and brands looking to connect with gaming and esports audiences. This includes campaign management, IP building, content production, video editing, consultancy, social media marketing, influencer programs and public relations & communications as well. Its clientele includes brands like ASUS ROG, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Games, TVS and more. Max Level has worked closely with NODWIN Gaming for a majority of its IPs and white-labelsolutions.

Nishant will join the founders’ office to work on strategic initiatives across the NODWIN Group, while building out Pixel P&L as a media product within the company. Rakesh will be a part of the larger NODWIN team, focusing on augmenting the company’s ability to build tech led products and Siddharth will continue to head Max Level, focusing on high quality, cost efficient, marketing and PR services.

This acquisition further bolsters NODWIN Gaming’s services portfolio in the gaming and esports ecosystem.

Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “I have known Nishant, Sid and Rakesh since the inception of AFK Gaming. We all started out at the same time, while the esports industry in India was just beginning to pick up. We have built respect for each other over time by butting heads, competing, collaborating and supporting each other when there was little hope. I have learnt to admire their ability to persevere, pivot and be true to the fan. This focus is to be treasured. Once you have that respect and understanding of our strengths and weaknesses, working together is a natural causality. As we come together as one group, I welcome them as shareholders of NODWIN Gaming and as leaders in our group. I look forward to the many missions we will pick up and go on together.”

Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, Co-Founders of AFK Gaming, stated: “Joining the NODWIN group feels like a homecoming for us. When esports was barely a coined term, Akshat and us agreed to work to grow the market rather than compete in an industry that had yet to prove itself. This led to a long and trust-imbued relationship where Akshat watched over us as a friend, investor, mentor and board member. Now that the industry has matured a bit, our existing synergies with NODWIN allow us to hit the ground running and we’re confident in our ability to unlock the next level of growth for the group!”

The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Trinity Gaming India, Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.

The post NODWIN Gaming Acquires AFK Gaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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To LATAM via Europe: Platipus and Alea multi-regional partnership signed

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Platipus Gaming, a global game provider for online casinos, signed a strategic partnership with Alea, the Spanish-based leading aggregation platform in Europe and the LatAm regions.

Latin America is a key strategic priority for Platipus in 2025, as the region’s fast-growing iGaming market offers both scale and strong growth potential. The Сompany already has a presence in several territories across Latin America, and its partnership with Alea will further strengthen its position in Peru, Argentina, Brazil, Chile and beyond.

“At Alea, we see partnerships like this as true cornerstones of our growth and the value we deliver to operators. Platipus’ creativity, innovation, and dedication to quality perfectly align with our mission to provide operators in Europe and Latin America with the most engaging content through the most reliable aggregation platform. This collaboration is more than a commercial agreement; it’s a shared commitment to helping each other grow and succeed in the markets where we lead.” – says Ramon Glieneke, COO at Alea.

This alliance opens up new opportunities for Platipus to grow strategically in Latin America, as well as in some European countries. Due to Alea’s strong reputation among local operators, Platipus gains access to an extensive network of trusted partners. This will help accelerate integrations, optimize entry into new markets, and ensure a smoother, faster go-live process for its games.

“Partnering with Alea brings us closer to our main goal – to provide an exceptional gaming experience to players around the world. This time, we are pleased to introduce even more players from Europe and Latin America to our exciting gaming portfolio,”– comments Stanislav Mykhailov, Platipus Gaming CCO.

Multi-regional partnership between Platipus and Alea demonstrates strategic flexibility and geographic diversification. Moreover, this alliance allows to cover the players both from Latin American and European markets, and reach a wider audience globally.

Platipus continues building its global presence in the frames of its expansion strategy and remains committed to being a reliable partner helping to deliver high-quality experiences for the players worldwide. The Company plans to expand its presence in new countries in the region, strengthen existing partnerships and launch even more personalized content to meet the specific needs of each market. Platipus Gaming will continue to invest in innovation, quality and strategic partnerships to accelerate its growth.

The post To LATAM via Europe: Platipus and Alea multi-regional partnership signed appeared first on European Gaming Industry News.

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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins

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An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.eu, CryptoSlots.com, and CryptoWins.com.

Discover a lush tropical island where exotic flowers bloom and two alluring characters—a charismatic man and a woman in a purple bikini—await. With bets from $0.40 to $1.20 across 20 paylines, the journey to fortune is open to all.

The true temptation lies in the features:

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  • Eve’s Free Spins: Land 3+ Eve scatters for 10-30 Free Spins with Double Wilds.
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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.

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Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon

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Wazdan, the leading gain-focused developer, is ready to impress at SBC Lisbon this September, with a host of eye-catching new titles, products and renowned network promotion mechanics providing a glimpse of what will be on offer.

Returning to the Portuguese capital as it hosts the industry-renowned event for its second consecutive year, Wazdan will be on hand at Booth B130 to showcase the company’s Online gaining™ formula, including a comprehensive slot portfolio that includes over 250 certified games translated in more than 30 languages across 25 regulated markets.

Attendees will have the chance to experience Mighty Crown™: Legacy of Mars, a regal slot adventure combining bold design with high volatility. August releases Eggs and Bells of Fortune as well as the early September 15 Coins™ Grand Diamond Edition, will also be in the spotlight, as well as its ever-expanding €5,000,000 Multidrop network promotion.

The slot supplier’s comprehensive range of network promotions and mechanics is designed to boost player retention and acquisition rates, as evidenced by an impressive 65.9% increase in GGR this year.

Building the excitement further, visitors will have the chance to take part in a host of draws with stylish Wazdan merchandise on offer, as well as an exclusive preview of its eye-catching new Burning Boards™ series, a line of games which have the ambition of revolutionising the scratchcard experience.

Running from 16 to 18 September at Feira Internacional de Lisboa, the SBC summit is set to bring together over 30,000 industry professionals and 700 exhibitors.

The three-day summit will conclude with the coveted SBC Awards, with Wazdan looking to go one step further than its 2024 Casino/Slot Developer of the Year win, shortlisted this time round for Casino/ Slots Developer of the Year – Large and Innovation in Mobile.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As a standout summit in the calendar year, SBC Lisbon is the perfect stage to showcase how our Online gaining™ philosophy continues to push boundaries.

“With captivating new titles, including Mighty Crown™: Legacy of Mars, and powerful promotional tools that have a proven impact on player engagement, we are proud to return as an award-winning business partner that delivers real value to operators. Showcasing our latest innovation Burning Board™ Scratchcard will be particularly exciting, and it is always a pleasure to meet with industry leaders and explore new ways to create lasting values together.”

The post Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon appeared first on European Gaming Industry News.

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