The Nordic gaming company Paf decided to give all employees the opportunity to donate €125,000 to various good causes, initiatives and projects. The causes were selected through a nomination and voting process by the employees.

All Paf employees were given the opportunity to nominate their own initiatives that they felt were worthy of Paf’s €125,000 donation. Once the nomination process was complete, employees were asked to vote for the initiatives, and it was the employees’ votes that determined which initiatives received the donation and how much of the sum was allocated to each project.

“It’s really important that everyone who works at Paf feels that our core mission is different and that it’s well worth working for. That’s why we wanted to involve the employees and give everyone a direct opportunity to determine the distribution of the donation,” says Paf’s CEO Christer Fahlstedt.

Paf’s basic purpose is to generate funds for the benefit of society. The annual profit is used as Paf funds for social, environmental, youth, sports and cultural purposes, among others.

Second year in a row

This is the second year in a row that Paf employees have been able to donate a sum of money to various good causes. Last year employees donated €100,000 and this year the amount was increased to €125,000.

“It was a great way to end last year and a good initiative to repeat this year. The donation is not part of Paf’s usual mission and purpose, but it reflects our overall core purpose in an excellent way,’ says Paf CEO Christer Fahlstedt.

The distribution of €125,000

When the employees gathered in December for the annual Christmas speech, the vote was taken and the result determined how the €125,000 would be distributed. The Employee vote gave causes for Ukraine the biggest donation and €40,000, followed by causes against cancer €25,000 and in third place causes for combating abuse of children €15.000.

1. €40.000 – Causes for Ukraine

2. €25.000 – Causes against cancer

3. €15.000 – Causes for combating abuse of children

4. €12.000 – Causes for Children

5. €9.000 – Causes for Animals

6. €7.000 – The Swedish Brain Foundation (Hjärnfonden)

7. €6.000 – Medical aid for Palestine

8. €5.000 – Causes for Women

9. €3.500 – Relief efforts – Spanish weather disaster

10. €2.500 – Jesuit Refugee Services Malta

Most votes – top 3

Causes for Ukraine goes to the following initiatives;

• Power Up Ukraine, Swedish based, helps with energy solutions

• Blågula Bilen, Swedish based, donates trucks & 4×4 vehicles with supplies

• Hospitallers, based in Ukraine, Hospitallers is a volunteer organization of paramedics.

• Come Back Alive, Ukraine, Demining in Ukraine

• Safe & Smart, Ukraine based, Restoring hybrid and offline learning in Ukrainian schools

Causes against cancer goes to;

• Barncancerfonden, Sweden, They help families and contribute to paediatric cancer research with the aim of eradicating childhood cancer

• Kingitud Elu, Estonia, Estonian Association of Parents of Children with Cancer

• Rintasyöpäyhdistys, Finland, Europa Donna Finland ry works to increase awareness of breast cancer and improve the quality of life for patients during and after the treatment period

• Project Liv, Finland, support children with cancer and their families

Causes for combating abuse of children goes to;

• Internet Watch Foundation, UK, stop child sexual abuse online

• Anti-Human Trafficking Intelligence Initiative, USA based, end human trafficking and child exploitation

• Missing Children Europe, protects children from going missing

• ECPAT, based in Thailand, ensures children live a childhood free from sexual abuse and exploitation

• La Strada International, Europe, works against human trafficking

• Prajwala, India, works to end sex trafficking & sex crime

• Maiti Nepal, Nepal, works for a society free from trafficking of children & women

The nomination and voting process was not open to organisations or initiatives that were already beneficiaries of Paf funds. Since 1966, Paf has distributed more than €447 million in Paf funds. In the spring of 2024, Paf was able to distribute €31.4 million for the benefit of society.

Genting Casinos UK is proud to announce that it has raised an impressive £325,000 in 2024 to support CHIPS, a charity founded on behalf of the UK gaming industry to provide specialised powered wheelchairs for young disabled people.

The initiative was prompted by Paul Willcock, Chief Operating Officer, and President, who, at the company’s annual Senior Management Conference, encouraged the entire organisation to unite in support of this cause. As a trustee of CHIPS, Willcock holds the charity close to his heart and highlighted its transformative work.

Paul Willcock, COO and President of Genting Casinos UK, said: “Our team’s dedication to fundraising this year has been truly inspiring. From sky diving, sponsored walks and runs, to stacking one million casino chips in less than 24 hours; the creativity and commitment shown across the business have been outstanding. I am incredibly proud to lead such a passionate and caring group of people.

“The work CHIPS do is extraordinary, but it relies on the generosity of donors to make it happen. We are thrilled to have made such a significant contribution this year, and I look forward to seeing what we can achieve in the future.”

Thanks to the combined efforts of employees and customers, Genting Casinos UK has achieved a remarkable milestone in its support for CHIPS. The funds raised will go directly towards providing young disabled individuals with life-changing powered wheelchairs, enabling greater mobility and independence.

This achievement reflects Genting Casinos UK’s commitment to giving back to the community and supporting causes that make a tangible difference.

GR8 Tech has successfully closed the year – a 25% year-on-year increase in turnover, dozens of new clients signed, and a significant boost in client revenue. Throughout the year, the company developed nearly 200 new features and improvements, continually enhancing the functionality of its platform. With over 12.4 billion bets placed in 2024 (a 125% increase year-on-year), GR8 Tech has proven its ability to scale and deliver consistent performance, even during the busiest events.

“Our primary focus in 2024 was to empower operators with tools for seamless platform customization and streamlined management. We introduced geo-specific solutions that enable faster market launches, adapting platforms to meet local demands—whether through bonus mechanics, payment methods, or tailored content for sportsbook and casino. At the same time, we strengthened our offerings with enhanced sportsbook features, new games in the casino vertical, and innovative gamification mechanics to drive player engagement,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech.

GR8 Tech demonstrated its robust scalability by handling 21.5 million bets during the IPL 2024 alone. With the capacity to process 20,000 bets and 54,000 wallet transactions per second, the platform consistently performs even during high-traffic periods.

In 2024, GR8 Tech signed numerous long-term partnerships, bringing its total number of projects worldwide to 45+ and proving the growing demand for customizable iGaming solutions. The company also received industry-wide acclaim, securing multiple prestigious awards, such as Silver as the Best Platform Provider of the Year at SBC Awards, “Best Online Sportsbook Provider” at SiGMA Eurasia, “Best Workplace” at SiGMA Americas, and “Rising Star Provider of the Year” at the Affpapa iGaming Awards 2024.

Building on its achievements, GR8 Tech is set for another successful year, continuing to deliver industry-leading solutions for operators around the world.

“Improvement and excellence are about consistently staying ahead. A trend might emerge and then disappear tomorrow, but improving your product – making it better than the competition – has lasting value. Whether it’s through better personalization, risk management, recommendations, or any other aspect, improvement is essential. And in this industry, you don’t really have a choice. It’s so fast-paced that if something new and valuable appears, you need to adopt it immediately. The mindset of constant improvement is what keeps a product relevant and competitive,” said Sergey Ghazaryan, CRO at GR8 Tech.

GR8 Tech heads into 2025 with a continued commitment to driving high-performance results, leading industry trends, and challenging the norm.