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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS
How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.
With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.
Expertise Comes First
The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:
- High level of professionalism and expertise in the team
- Security of operations at all stages
- Supplier’s long-term and reliable reputation
- Flexible approach to collaboration terms
- Creation of new opportunities for business revenue growth
Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report.
Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”.
Sources of iGaming Insights
According to respondents, the top 5 sources of information about the iGaming industry are:
- Recommendations from colleagues, partners
- Industry news resources
- Company websites that provide products and services
- Employees of partner companies
The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking.
“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.
The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.

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To LATAM via Europe: Platipus and Alea multi-regional partnership signed
Platipus Gaming, a global game provider for online casinos, signed a strategic partnership with Alea, the Spanish-based leading aggregation platform in Europe and the LatAm regions.
Latin America is a key strategic priority for Platipus in 2025, as the region’s fast-growing iGaming market offers both scale and strong growth potential. The Сompany already has a presence in several territories across Latin America, and its partnership with Alea will further strengthen its position in Peru, Argentina, Brazil, Chile and beyond.
“At Alea, we see partnerships like this as true cornerstones of our growth and the value we deliver to operators. Platipus’ creativity, innovation, and dedication to quality perfectly align with our mission to provide operators in Europe and Latin America with the most engaging content through the most reliable aggregation platform. This collaboration is more than a commercial agreement; it’s a shared commitment to helping each other grow and succeed in the markets where we lead.” – says Ramon Glieneke, COO at Alea.
This alliance opens up new opportunities for Platipus to grow strategically in Latin America, as well as in some European countries. Due to Alea’s strong reputation among local operators, Platipus gains access to an extensive network of trusted partners. This will help accelerate integrations, optimize entry into new markets, and ensure a smoother, faster go-live process for its games.
“Partnering with Alea brings us closer to our main goal – to provide an exceptional gaming experience to players around the world. This time, we are pleased to introduce even more players from Europe and Latin America to our exciting gaming portfolio,”– comments Stanislav Mykhailov, Platipus Gaming CCO.
Multi-regional partnership between Platipus and Alea demonstrates strategic flexibility and geographic diversification. Moreover, this alliance allows to cover the players both from Latin American and European markets, and reach a wider audience globally.
Platipus continues building its global presence in the frames of its expansion strategy and remains committed to being a reliable partner helping to deliver high-quality experiences for the players worldwide. The Company plans to expand its presence in new countries in the region, strengthen existing partnerships and launch even more personalized content to meet the specific needs of each market. Platipus Gaming will continue to invest in innovation, quality and strategic partnerships to accelerate its growth.
The post To LATAM via Europe: Platipus and Alea multi-regional partnership signed appeared first on European Gaming Industry News.
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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins
An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.eu, CryptoSlots.com, and CryptoWins.com.
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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.
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Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon
Wazdan, the leading gain-focused developer, is ready to impress at SBC Lisbon this September, with a host of eye-catching new titles, products and renowned network promotion mechanics providing a glimpse of what will be on offer.
Returning to the Portuguese capital as it hosts the industry-renowned event for its second consecutive year, Wazdan will be on hand at Booth B130 to showcase the company’s Online gaining™ formula, including a comprehensive slot portfolio that includes over 250 certified games translated in more than 30 languages across 25 regulated markets.
Attendees will have the chance to experience Mighty Crown™: Legacy of Mars, a regal slot adventure combining bold design with high volatility. August releases Eggs and Bells of Fortune as well as the early September 15 Coins™ Grand Diamond Edition, will also be in the spotlight, as well as its ever-expanding €5,000,000 Multidrop network promotion.
The slot supplier’s comprehensive range of network promotions and mechanics is designed to boost player retention and acquisition rates, as evidenced by an impressive 65.9% increase in GGR this year.
Building the excitement further, visitors will have the chance to take part in a host of draws with stylish Wazdan merchandise on offer, as well as an exclusive preview of its eye-catching new Burning Boards™ series, a line of games which have the ambition of revolutionising the scratchcard experience.
Running from 16 to 18 September at Feira Internacional de Lisboa, the SBC summit is set to bring together over 30,000 industry professionals and 700 exhibitors.
The three-day summit will conclude with the coveted SBC Awards, with Wazdan looking to go one step further than its 2024 Casino/Slot Developer of the Year win, shortlisted this time round for Casino/ Slots Developer of the Year – Large and Innovation in Mobile.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As a standout summit in the calendar year, SBC Lisbon is the perfect stage to showcase how our Online gaining™ philosophy continues to push boundaries.
“With captivating new titles, including Mighty Crown™: Legacy of Mars, and powerful promotional tools that have a proven impact on player engagement, we are proud to return as an award-winning business partner that delivers real value to operators. Showcasing our latest innovation Burning Board™ Scratchcard will be particularly exciting, and it is always a pleasure to meet with industry leaders and explore new ways to create lasting values together.”
The post Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon appeared first on European Gaming Industry News.
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