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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

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How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.

With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey. 

Expertise Comes First

The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:

  • High level of professionalism and expertise in the team
  • Security of operations at all stages
  • Supplier’s long-term and reliable reputation
  • Flexible approach to collaboration terms
  • Creation of new opportunities for business revenue growth

Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report

Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”

Sources of iGaming Insights

According to respondents, the top 5 sources of information about the iGaming industry are:

  • Recommendations from colleagues, partners
  • Industry news resources
  • Company websites that provide products and services
  • LinkedIn
  • Employees of partner companies

The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking. 

“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.

The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership

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Quick Custom Intelligence (QCI) and Miccosukee Casino & Resort are excited to announce a 3-year partnership that promises to revolutionize the gaming and hospitality industry in the Miami market.

Amber Saunders, Executive Director of Marketing for Miccosukee Casino & Resort, expressed her enthusiasm for the new partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is poised to revolutionize our host, marketing, and slot operations, enhancing efficiency while elevating the quality of service and entertainment we offer our valued guests. With QCI’s cutting-edge solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Miami market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Andrew Cardno, CTO of QCI, expressed his satisfaction with this newly established partnership, stating, “At QCI, we highly value partnerships grounded in mutual respect, a shared vision, and unwavering commitment. Our collaboration with Miccosukee Casino & Resort exemplifies such a relationship. We have been profoundly impressed by the dedication, passion for excellence, and unyielding commitment to enhancing guest experiences exhibited by the Miccosukee team. I am proud and enthusiastic about the journey that lies ahead and confident that together, we will set new standards for premium guest service.”

 

The post Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership appeared first on European Gaming Industry News.

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THE WORLD SERIES OF POKER® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16

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The richest, most prestigious and longest-running poker series returns to the Las Vegas Strip in 2025

World Series of Poker (WSOP®) and Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today unveiled the dates for the upcoming 2025 World Series of Poker, which returns for a fourth consecutive year to the Horseshoe Las Vegas and Paris Las Vegas on the Las Vegas Strip. The series will run from May 27 to July 16, with poker’s undisputed world championship, also known as the “Main Event®,” beginning on July 2. The Main Event Final Table will occur July 15-16 inside the Horseshoe Events Center.

Ty Stewart, Chief Executive Officer of WSOP, said, “Each year allows us to refine further and improve the WSOP offering, and 2025 will be no exception. Expect the biggest poker events on the planet, the best action and the most intense competition as we once again welcome tens of thousands of poker enthusiasts eager to experience the magic of the WSOP.”

“As the calendar flips to 2025, we’re looking forward to inviting the global poker community back to the iconic Las Vegas Strip for the 56th annual World Series of Poker.” added Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Building on last year’s triumphs and familiar faces winning WSOP bracelets, we are excited to see who will expand their legacy or become a new legend by passing poker’s ultimate test in the game’s most iconic arena.”

The full daily event schedule for the 56th annual WSOP will be announced in early 2025. Fan favorites, including the Mystery Millions, Millionaire Maker, and the Senior’s Championship, are set to return to the schedule along with some new, exciting tournament formats. Reduced room rates will be available across Caesars Entertainment’s Las Vegas resorts for the series by visiting caesars.com and using promo code WSOP25. Players and guests should stay tuned to WSOP social media channels and WSOP.com for updates on the 2025 WSOP.

Players can visit wsop.com/promotions for full details on ways to qualify for the 2025 WSOP. WSOP satellites outside the U.S. will be exclusively held at GGPoker beginning in January. Additional details regarding the entire gold bracelet schedule will also be available at wsop.com. Online pre-registration will open after all events have been determined and approved by regulators.

Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for event news and updates.

The post THE WORLD SERIES OF POKER® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16 appeared first on European Gaming Industry News.

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UNLOCK ACR POKER’S VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS

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Open the Venom Vault for your shot at unleashing daily prizes and a coveted $2,650 Venom ticket

Poker players seeking big poker action can mark their calendars for two Mystery Bounty Venom events with $10 million in total guarantees, starting on Sunday, January 19th at ACR Poker. And now the popular worldwide poker site is offering players a golden opportunity to win a free seat to one of these massive tourneys that could see them become ACR Poker’s latest millionaire.

Through the Venom Vault, players can start unlocking daily rewards with special keys beginning on Saturday, December 21st. With treasures ranging from $1.10 Step tickets all the way up to a coveted $2,650 Venom seat, the Venom Vault is loaded with exciting prizes that could lead to players competing for life-changing money in the $8 Million GTD NLH or the $2 Million GTD PLO Mystery Bounty Venom events.

“Competing in prestigious events like the Venom is the best way to feel the excitement of big tournament action,” said ACR Pro Chris Moneymaker. “With huge guarantees, mystery bounties, and now the Venom Vault giving everyone a shot at a $2,650 seat, this is going to be one unforgettable poker experience. Don’t miss your chance to be part of it and who knows—you could be our next millionaire.”

New players will automatically receive seven keys to unlock the Venom Vault on top of their 100% Welcome Bonus up to $2,000 when they make a first deposit of $25 or more between Saturday, December 21st and Sunday, January 19th. Existing ACR Poker players can also purchase keys to the Venom Vault for 300 Combat Points each, ensuring everyone has a shot at winning.  All keys must be used by Wednesday, January 22nd.

Moneymaker also added that players can easily access the Venom Vault directly from the ACR Poker client to track their prizes, manage and redeem keys, and even purchase extra keys.

For more information on the Venom Vault, read the ACR Poker blog or visit ACRPoker.eu.

The post UNLOCK ACR POKER’S VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS appeared first on European Gaming Industry News.

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