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Technology-driven advances to dominate at iGB Affiliate Barcelona, argues Safe Affiliate Programs’ Ellen Learmonth
Ellen Learmonth Program Manager at Safe Affiliate Programs has highlighted the rise of mega-media affiliates, the transformative impact of AI and the non-negotiable status of mobile optimization as being the key trends which will be at the top of the agenda when the international affiliate industry gathers at January’s historic edition of iGB Affiliate, the first to be held in Barcelona (20th – 23rd January 2025, Fira Gran Via Barcelona).
Speaking ahead of iGB Affiliate she argued: “The rise of mega-media affiliates that control a large share of the market has shifted the landscape, but we’re now seeing a move towards more specialized, niche markets. This shift allows affiliates to target specific player segments more effectively, leading to tailored content that boosts conversions and enhances player retention.
“AI has had a transformative impact on the iGaming affiliate sector over the past year. Advancements in Natural Language Processing (NLP) have improved language understanding, sentiment analysis, and chatbot interactions, making them powerful tools for content creation and SEO. These technologies are saving time and improving efficiency, but they should be seen as complementary to human expertise rather than replacements.
“AI’s potential in fraud detection, predictive analytics, and personalized content delivery will continue to shape the industry. The tools are evolving rapidly, and their integration into iGaming will bring even more innovation and value in the coming years.
She added: “It’s clear that mobile optimization is no longer optional—it’s essential. As mobile gambling continues to grow, iGaming operators must prioritize mobile-first strategies to ensure seamless gameplay and secure transactions. Those who don’t adapt quickly will fall behind.”
Looking ahead to January’s landmark edition of iGB Affiliate Ellen Learmonth confirmed: “We’re thrilled to be part of iGB Affiliate Barcelona in 2025. The location is a hit with affiliates and operators alike, and a few days away from the wet and cold that January usually offers, is a plus in my book. The event offers a unique opportunity to engage with affiliates in one of Europe’s most vibrant cities, and we are excited about the inaugural show, and what it offers as a replacement for the London iGB Affiliate Conference.
“We will be taking the opportunity of a new and exciting conference location to invite affiliates to explore the secure and profitable opportunities available at SafeAffiliatePrograms.com. We plan to kick-start 2025 with a winning game plan! We’ll also be hosting another exclusive S.A.P. Affiliate Dinner — a highlight for our partners. It’s a fantastic opportunity to connect with industry peers in an exclusive setting, with great food, a beautiful location, and an excellent crowd.
“iGB Affiliate is more than just an industry event; it is an institution with its’ immersive experience that brings together like-minded professionals. Hope to see you there!”
The post Technology-driven advances to dominate at iGB Affiliate Barcelona, argues Safe Affiliate Programs’ Ellen Learmonth appeared first on European Gaming Industry News.

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To LATAM via Europe: Platipus and Alea multi-regional partnership signed
Platipus Gaming, a global game provider for online casinos, signed a strategic partnership with Alea, the Spanish-based leading aggregation platform in Europe and the LatAm regions.
Latin America is a key strategic priority for Platipus in 2025, as the region’s fast-growing iGaming market offers both scale and strong growth potential. The Сompany already has a presence in several territories across Latin America, and its partnership with Alea will further strengthen its position in Peru, Argentina, Brazil, Chile and beyond.
“At Alea, we see partnerships like this as true cornerstones of our growth and the value we deliver to operators. Platipus’ creativity, innovation, and dedication to quality perfectly align with our mission to provide operators in Europe and Latin America with the most engaging content through the most reliable aggregation platform. This collaboration is more than a commercial agreement; it’s a shared commitment to helping each other grow and succeed in the markets where we lead.” – says Ramon Glieneke, COO at Alea.
This alliance opens up new opportunities for Platipus to grow strategically in Latin America, as well as in some European countries. Due to Alea’s strong reputation among local operators, Platipus gains access to an extensive network of trusted partners. This will help accelerate integrations, optimize entry into new markets, and ensure a smoother, faster go-live process for its games.
“Partnering with Alea brings us closer to our main goal – to provide an exceptional gaming experience to players around the world. This time, we are pleased to introduce even more players from Europe and Latin America to our exciting gaming portfolio,”– comments Stanislav Mykhailov, Platipus Gaming CCO.
Multi-regional partnership between Platipus and Alea demonstrates strategic flexibility and geographic diversification. Moreover, this alliance allows to cover the players both from Latin American and European markets, and reach a wider audience globally.
Platipus continues building its global presence in the frames of its expansion strategy and remains committed to being a reliable partner helping to deliver high-quality experiences for the players worldwide. The Company plans to expand its presence in new countries in the region, strengthen existing partnerships and launch even more personalized content to meet the specific needs of each market. Platipus Gaming will continue to invest in innovation, quality and strategic partnerships to accelerate its growth.
The post To LATAM via Europe: Platipus and Alea multi-regional partnership signed appeared first on European Gaming Industry News.
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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins
An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.eu, CryptoSlots.com, and CryptoWins.com.
Discover a lush tropical island where exotic flowers bloom and two alluring characters—a charismatic man and a woman in a purple bikini—await. With bets from $0.40 to $1.20 across 20 paylines, the journey to fortune is open to all.
The true temptation lies in the features:
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- Eve’s Free Spins: Land 3+ Eve scatters for 10-30 Free Spins with Double Wilds.
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- Seductive Symbol Transformation: The bonus rounds intertwine thrillingly. During Eve’s spins, new Eve scatters transform into Adams, and vice-versa. Hit 3+ of these new scatters to immediately begin the other bonus round, adding all remaining spins for a prolonged, winning escape.
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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.
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Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon
Wazdan, the leading gain-focused developer, is ready to impress at SBC Lisbon this September, with a host of eye-catching new titles, products and renowned network promotion mechanics providing a glimpse of what will be on offer.
Returning to the Portuguese capital as it hosts the industry-renowned event for its second consecutive year, Wazdan will be on hand at Booth B130 to showcase the company’s Online gaining™ formula, including a comprehensive slot portfolio that includes over 250 certified games translated in more than 30 languages across 25 regulated markets.
Attendees will have the chance to experience Mighty Crown™: Legacy of Mars, a regal slot adventure combining bold design with high volatility. August releases Eggs and Bells of Fortune as well as the early September 15 Coins™ Grand Diamond Edition, will also be in the spotlight, as well as its ever-expanding €5,000,000 Multidrop network promotion.
The slot supplier’s comprehensive range of network promotions and mechanics is designed to boost player retention and acquisition rates, as evidenced by an impressive 65.9% increase in GGR this year.
Building the excitement further, visitors will have the chance to take part in a host of draws with stylish Wazdan merchandise on offer, as well as an exclusive preview of its eye-catching new Burning Boards™ series, a line of games which have the ambition of revolutionising the scratchcard experience.
Running from 16 to 18 September at Feira Internacional de Lisboa, the SBC summit is set to bring together over 30,000 industry professionals and 700 exhibitors.
The three-day summit will conclude with the coveted SBC Awards, with Wazdan looking to go one step further than its 2024 Casino/Slot Developer of the Year win, shortlisted this time round for Casino/ Slots Developer of the Year – Large and Innovation in Mobile.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As a standout summit in the calendar year, SBC Lisbon is the perfect stage to showcase how our Online gaining™ philosophy continues to push boundaries.
“With captivating new titles, including Mighty Crown™: Legacy of Mars, and powerful promotional tools that have a proven impact on player engagement, we are proud to return as an award-winning business partner that delivers real value to operators. Showcasing our latest innovation Burning Board™ Scratchcard will be particularly exciting, and it is always a pleasure to meet with industry leaders and explore new ways to create lasting values together.”
The post Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon appeared first on European Gaming Industry News.
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