As 2024 draws to a close, Meridianbet held its eagerly awaited Meridianbet 2024 Annual Conference, a celebration of a year marked by transformation and growth.

The event, set against a backdrop of remarkable milestones, brought together leaders, partners, and teams from around the world. It was a moment to reflect on the year’s achievements, share critical insights, and chart an ambitious path forward, laying the foundation for even greater success in 2025.

Reflecting on 2024: A Transformative Year

In his opening address, Mr Zoran Milosevic, the Group CEO, described 2024 as a “turning point” for Meridianbet. This sentiment resonated throughout the conference, with several key milestones underscoring the company’s evolution:

Integration into Golden Matrix Group: Joining the ranks of NASDAQ-listed Golden Matrix Group (GMGI) was a pivotal moment, elevating Meridianbet to the globally highest level of visibility and credibility.

• AI Product Rollout: Dubbed the “Year of AI,” 2024 saw the deployment of cutting-edge artificial intelligence technologies, placing Meridianbet among the top 5% of companies worldwide with proprietary tech that drives market differentiation
• A New Software Platform: The launch of a state-of-the-art software platform enabled a seamless and engaging customer experience, aligning with the company’s mission to lead through innovation
• Breakthroughs in CRM: Significant advancements in customer relationship management ensured Meridianbet could anticipate player needs more effectively, bolstering loyalty and satisfaction
• Global Market Expansion: Entry into new markets, including the USA, Brazil, South Africa, and Kenya, demonstrated Meridianbet’s ambition to become a global leader in gaming and betting

Key Themes Discussed

The conference also served as a platform to discuss key industry trends and strategies. Speakers addressed a range of topics, offering insights into Meridianbet’s approach to maintaining momentum while navigating an ever-changing market landscape.

• Compliance and Responsibility: Emphasizing the importance of adhering to and exceeding regulatory standards, Meridianbet continues to prioritize responsible gaming practices as a cornerstone of its operations
• Meridianbet’s Global PR Narrative: The company’s NASDAQ listing amplified its story on a global scale—how strategic storytelling helps position Meridianbet as a trusted and innovative leader
• Customer-Centric Innovation: Sessions focused on Meridianbet’s approach to enhancing player experiences, from personalized bonuses to gamification strategies designed to foster engagement and loyalty
• Meridianbet and Crypto: As cryptocurrency adoption grows, Meridianbet explored opportunities to integrate modern payment options into its platform, ensuring relevance in a rapidly evolving digital economy
• Expanse Studios Milestones: The company’s in-house development team celebrated a year of creative success, with new titles that showcased their ability to innovate and captivate audiences
• IT Infrastructure and Software Development: A cornerstone of Meridianbet’s 2024 success was the overhaul of its IT infrastructure and the launch of a next-generation software platform. This was the story of how the new Atlast platform not only optimized operational efficiency but also provided a superior experience for players
• AI Product Rollout: The highlight of the year was the implementation of AI-driven solutions that redefined the gaming experience, making it more intuitive, engaging, and personalized