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FTDx Wins Xanada Startup Contest: Unlocking Untapped iGaming Traffic with Innovative Monetization Solutions
Recently, Xanada Investments announced FTDx as the winner of this year’s Xanada Startup Contest, an investment initiative of the fund. FTDx has demonstrated outstanding innovation in traffic monetization within the gambling industry, earning them the top spot.
In the interview below, Vladimir Malakchi, the CEO and Managing Partner of Xanada Investments, and Björn Nilsson, CEO and co-founder of FTDx, share their perspectives on this achievement and what lies ahead.
Vladimir Malakchi, CEO and Managing partner at Xanada Investments:
What were your overall impressions of this year’s Xanada Startup Contest participants, and why did you choose FTDX as the winner? What key factors stood out about their solution that aligned with Xanada Investments’ vision?”
VM: This year’s Xanada Startup Contest had nearly 250 applications from all over the world. The range of ideas was incredible, everything from gamification to AI-driven user engagement. What made FTDx stand out was how practical and impactful their solution is. They’ve tackled a big issue in iGaming, what to do with traffic that doesn’t convert because it’s from regions operators usually ignore. Their system turns that missed opportunity into real revenue while also encouraging first-time deposits.
We loved how FTDx backed up their idea with real numbers and a solid strategy. They’re not just solving a problem; they’re doing it in a way that scales and adds value for operators. That’s exactly the kind of project we look for at Xanada Investments-solutions that deliver results and create meaningful change in the industry.
Xanada Investments has a history of backing scalable solutions. How do you assess the scalability of FTDX’s technology, and what competitive advantage do you believe this gives them over other monetization platforms in the market?
VM: At Xanada Investments, scalability is a key factor in evaluating projects, and FTDx has shown a strong foundation for growth with its lightweight, adaptable platform. Its seamless integration with operators’ systems and focus on real-time revenue generation make it ideal for scaling across regions, especially in today’s fast-moving digital landscape.
FTDx’s major advantage is efficiency,it captures value from active users during live sessions, reducing the need for costly re-engagement strategies. This cost-effective approach works well in markets with varying tech infrastructure, including those with high mobile traffic but limited resources, enabling FTDx to tap into a wider audience.
The platform’s data-driven design supports continual optimization, allowing operators to refine strategies based on real-time insights. This adaptability keeps FTDx competitive in a rapidly evolving industry. Overall, FTDx’s scalable and proactive monetization tools provide operators with a reliable solution for driving revenue in diverse global markets.
Looking ahead, how do you envision FTDX evolving with the support of Xanada Investments? What role does their team’s expertise play in ensuring the successful execution of these growth plans?
VM: With Xanada’s support, FTDx is well-positioned to expand its reach and develop its platform to meet the growing demands of the iGaming sector. Our resources and strategic network will provide FTDx with the connections and insights needed to enter new markets, particularly in regions like Europe and Latin America, where demand for gamified, real-time engagement solutions is on the rise. Xanada’s role will not only be financial but also advisory-we’ll work closely with FTDx to refine their approach and scale their operations effectively.
The expertise within the FTDx team is a major asset in executing these growth plans. Their background in data analytics and monetization strategies means they have a clear understanding of the market’s demands and a precise approach to addressing them. This technical and strategic expertise allows them to develop solutions that are not only innovative but also grounded in practical applications. Their ability to anticipate and adapt to industry trends is a valuable strength, ensuring they can keep up with evolving customer expectations and continue delivering results as they scale.
FTDX’s ambitions to provide measurable outcomes, whether through immediate revenue generation or long-term user retention aligns closely with Xanada’s vision for sustainable growth. By leveraging our network and expertise, FTDx will have the support needed to continually innovate while expanding into new markets. Together, we envision FTDx not only as a leader in iGaming monetization but also as a standard-setter for efficiency and effectiveness in player engagement solutions.
Björn Nilsson commenting on the win of FTDx in the Xanada Startup Contest:
Congratulations on your victory! What was your strategic motivation for participating in the Xanada Startup Contest, and what advantages do you see from this win in terms of your future development?
BN: Thank you very much! I’ve had experience participating in startup contests before, including one with Triggy. While we didn’t win that time, we made it to the top 10 finalists, which was an invaluable experience for the company’s growth. As I mentioned during my podcast with Vladimir Malakchi, contests like these sharpen your game. As a former athlete, I know firsthand that nothing improves you more than competing. Whether you win or not, participating forces you to refine your pitch, clarify your message, and solidify your business plan.
Beyond this, I genuinely enjoy the thrill of competition.
Your product offers a unique approach to monetizing global visits. What inspired you to develop FTDx? What market challenges did you identify that led you to create this solution?
BN: My co-founder, Fredrik Selin, and I were active in several areas, primarily on the affiliate side, when we had a conversation with Jon Bowden, the CMO of New Jersey-regulated casino PlayStar. Jon mentioned that they were receiving a significant amount of traffic from states other than New Jersey and asked if we had any ideas about how to utilize that traffic. Intrigued, we promised to explore the issue further.
Using tools like Similarweb and Ahrefs, we analyzed traffic data from various brands, both large and small. What we discovered was staggering-there’s an immense amount of “lost” traffic out there. Millions of visits end up on 403/404 blocked pages every month, representing a massive untapped resource.
Ten years ago, this issue wouldn’t have existed. At that time, being online inherently meant being “global.” However, with increasing regulation and rising competition, operators must now specialize and dominate local markets to remain relevant. This focus inevitably results in excess traffic from markets where they aren’t operational. That’s where FTDx comes in-to unlock the value hidden within this overlooked traffic and turn it into a new revenue stream.
How do you see the success of the FTDx solution based on your clients’ experiences? How does their traffic volume change, and what positive side effects have you noticed from implementing your solution?
BN: Though we’re still early in our journey with live clients, the results so far have been extremely promising. For example, blocked traffic from our largest client has generated over 8,000 new accounts with other brands in just the past three months. This is traffic that would have otherwise gone unnoticed and unrealized.
When we enable traffic exchanges—allowing clients to receive blocked traffic from other operators—the volume of relevant traffic in their target markets grows significantly. One of the most notable positive side effects, and a point we’ve emphasized from the start, is how operators begin to see the extended value of brand marketing. They realize that their efforts reach far beyond their primary focus markets and, thanks to FTDx, can now monetize that extended reach.
The post FTDx Wins Xanada Startup Contest: Unlocking Untapped iGaming Traffic with Innovative Monetization Solutions appeared first on European Gaming Industry News.
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ESF Executive Board 2025 Lineup
For 16 years, IESF has democratically elected its leadership, ensuring transparency and accountability towards its member federations.
This year, during the Ordinary General Meeting (OGM) in Riyadh in November, IESF held democratic elections for several key positions within the Board and the commissions.
Mr. Samart Benjamin Assarasakorn was elected as an Executive Board Member among 7 other candidates. As an executive in sports, and marketing and with vast experience in esports, Mr. Samart is a valuable addition to the executive board.
For the first time, elections were held for the position of Treasurer and Mr. Daniel Loy received majority support from the voting members. His unique approach to sports and finance will help IESF restructure the entire financial model and governance structure.
The IESF Executive Board has been restructured following a decision of the General Assembly and consists solely of Elected Members. This is a significant step toward greater transparency and alignment with the federation’s statutes, ensuring that all leadership roles are filled through a democratic and inclusive process.
Additionally, some of the IESF committees have been strengthened with new leaders and members:
- Audit, Risk, and Governance Committee: Mr. Tomas Gabris (Chair), Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic (Members)
- Regulatory Committee Chair: Mr. Ido Orel Brosh
- Membership Committee Members: Mr. Soufiane El Filali and Mr. Jaroslav Melishek
The Executive Board will continue the IESF’s mission to unite, strengthen, and develop the international Esports ecosystem. This team will address all challenges and create opportunities with a focus on governance, innovation, and inclusivity, with a strong commitment to support the athletes and the National federations.
Under the guidance of the elected Board members, and committees, and with the support from the Secretariat, IESF is prepared to lead Esports into the next chapter, one defined by unity, democracy, and equality on the international stage.
A year of growth, unity, and new milestones awaits, as together we strengthen our structures, welcome new Members, and lead our community to greater success.
The post ESF Executive Board 2025 Lineup appeared first on European Gaming Industry News.
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GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.
With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.
Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.
IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.
Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.
Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”
The post GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity appeared first on European Gaming Industry News.
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ITL announce gaming showcase for ICE Barcelona debut
The inaugural ICE Barcelona will take place on January 20 – 22, 2025 at Fira Barcelona Gran Via in Spain. The leading global gaming technology event announced its move to Barcelona in 2023 following many years in the UK capital. A long standing exhibitor at the show, Innovative Technology (ITL), will be demonstrating their latest cash validation, age & identity verification technology on stand 3C30.
Marcus Tiedt, ITL Sales & Marketing Director commented, “ICE’s new dates and location is generating fresh excitement in the industry. For us Barcelona feels like our second home, as we have many customers in Spain and have had an office there since 1996.”
“On the cash handling side of the business we continue to have a strong foothold in the global gaming market with our peripherals. We have seen massive success in Europe especially with the NV22 Spectral (NV22S) mixed note recycler that was adopted by 100% of Spanish Operators and OEMs as their recycler of choice in 2024. It has also seen great success in the UK. This compact device can easily retrofit into all AWP machines and with a 40 note mixed recycling capacity it ensures a reduction in refill and collection costs, plus coin starvation avoidance. Our team will be on hand to demonstrate how other global gaming markets could also reap the benefits of mixed note recycling by upgrading to the NV22S and our SMART Coin System multi-coin hopper. For those operators needing to recycle higher volumes of cash, like in Germany, the Spectral Payout has an 80 mixed note recycling capacity, and for redemption terminals ICE visitors can check out our high capacity NV4000 multi-note recycler which has just been upgraded with even higher capacities. In North America and the Asia Pacific region our NV200 Spectral bill acceptor is getting more and more popular in Casinos and VLTs. In South America, where banknotes are exchanged rapidly by central banks, our customers like the ease of updating their validators with quick and free of charge firmware and dataset updates. Come and check out all these devices at the show, along with our latest innovation, the AI datasets, which will be shown for the first time at ICE!”
Innovative also have a range of AI-powered age & identity verification technology to help the industry prevent underage gambling.
Marcus continued, “MyCheckr and ICU Lite can assist the market with their responsible gambling obligations and legal requirements to protect minors. This technology is already in use in the UK, where the land-based gaming market has recently seen significant challenges and regulatory changes, with on-machine age verification (AV) a key development. Our technology boasts world leading accuracy, unlimited age checks with no subscriptions and GDPR accreditation. MyCheckr, complete with camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones, and ICU Lite can be fully integrated within a gaming machine to give an automated on-machine AV solution. Alerts can be pushed using the new ITL Connect app, currently on trial, to staff via a mobile, connecting multiple devices and enabling staff to respond immediately to any attempted unauthorised entry or play. There will be live demos on the stand to show how quick and frictionless age checks can be to ensure uninterrupted play for those over 18 but help detect and protect underage or vulnerable players.”
Concluding Marcus said, “ICE is a key event in our show calendar and we are looking forward to the Barcelona debut. We welcome all visitors to the ITL stand 3C30 to learn more about how our technology can help their business. See you in Spain!”
The post ITL announce gaming showcase for ICE Barcelona debut appeared first on European Gaming Industry News.
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