The inaugural ICE Barcelona will take place on January 20 – 22, 2025 at Fira Barcelona Gran Via in Spain. The leading global gaming technology event announced its move to Barcelona in 2023 following many years in the UK capital. A long standing exhibitor at the show, Innovative Technology (ITL),  will be demonstrating their latest cash validation, age & identity verification technology on stand 3C30.

Marcus Tiedt, ITL Sales & Marketing Director commented, “ICE’s new dates and location is generating fresh excitement in the industry. For us Barcelona feels like our second home, as we have many customers in Spain and have had an office there since 1996.” 

“On the cash handling side of the business we continue to have a strong foothold in the global gaming market with our peripherals. We have seen massive success in Europe especially with the NV22 Spectral (NV22S) mixed note recycler that was adopted by 100% of Spanish Operators and OEMs as their recycler of choice in 2024. It has also seen great success in the UK. This compact device can easily retrofit into all AWP machines and with a 40 note mixed recycling capacity it ensures a reduction in refill and collection costs, plus coin starvation avoidance. Our team will be on hand to demonstrate how other global gaming markets could also reap the benefits of mixed note recycling  by upgrading to the NV22S and our SMART Coin System multi-coin hopper. For those operators needing to recycle higher volumes of cash, like in Germany, the Spectral Payout has an 80 mixed note recycling capacity, and for redemption terminals ICE visitors can check out our high capacity NV4000 multi-note recycler which has just been upgraded with even higher capacities. In North America and the Asia Pacific region our NV200 Spectral bill acceptor is getting more and more popular in Casinos and VLTs. In South America, where banknotes are exchanged rapidly by central banks, our customers like the ease of updating their validators with quick and free of charge firmware and dataset updates. Come and check out all these devices at the show, along with our latest innovation, the AI datasets, which will be shown for the first time at ICE!”

Innovative also have a range of AI-powered age & identity verification technology to help the industry prevent underage gambling.

Marcus continued, “MyCheckr and ICU Lite can assist the market with their responsible gambling obligations and legal requirements to protect minors. This technology is already in use in the UK, where the land-based gaming market has recently seen significant challenges and regulatory changes, with on-machine age verification (AV) a key development. Our technology boasts world leading accuracy, unlimited age checks with no subscriptions and GDPR accreditation. MyCheckr, complete with camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones, and ICU Lite can be fully integrated within a gaming machine to give an automated on-machine AV solution. Alerts can be pushed using the new ITL Connect app, currently on trial, to staff via a mobile, connecting multiple devices and enabling staff to respond immediately to any attempted unauthorised entry or play.  There will be live demos on the stand to show how quick and frictionless age checks can be to ensure uninterrupted play for those over 18 but help detect and protect underage or vulnerable players.”

Concluding Marcus said, “ICE is a key event in our show calendar and we are looking forward to the Barcelona debut. We welcome all visitors to the ITL stand 3C30 to learn more about how our technology can help their business. See you in Spain!”