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Kaizen Gaming’s Winning Lineup of 2024
Sponsoring football’s biggest international competitions, introducing a fresh brand identity, achieving further market expansion in five new territories and introducing the Kaizen Foundation are among the highlights of a momentous 2024 for Kaizen Gaming, one of the biggest GameTech companies in the world.
International Expansion
In 2024 the company continued its growth journey as part of its goal to reach 26 markets by 2026 with its brand Betano. Last year, the online gaming leader entered five new markets – Mexico, Argentina, the UK, Denmark and Colombia – reaching a total of 18 markets.
The “Orange Summer” of football and a brand new identity
The past summer saw Betano becoming the Official Global Sponsor of both the UEFA EURO 2024™ and the CONMEBOL Copa America™ 2024 in an unprecedented first for the GameTech industry. The two tournaments served as an excellent introduction to Betano’s new brand identity, involving a new logo, to align with its position as one of the most popular online sports betting and gaming brands in the world.
Going into the 2024-25 season with landmark football partnerships
The new football season kicked off with two new landmark partnerships. First, Betano became the Principal and Front of Shirt partner of Aston Villa Football Club, marking its first ever entry into the world of the English Premier League. Moreover, in August, Betano continued building upon its already successful partnership with UEFA during the Euros, becoming Οfficial Global Sponsor of the UEFA Europa League and UEFA Conference League from the 2024/25 season until 2026/27.
Big in LatAm
Except for sponsoring the CONMEBOL Copa America and entering three new LatAm markets in 2024, Betano also became title sponsor of South America’s two largest domestic leagues: the Brasileirão Betano in Brazil and the Torneo Betano in Argentina. The brand further established its leading position in Brazil, being the first operator to apply for a license and the first one to receive the relevant notification for authorization. As of January 1st, 2025, Betano will be a fully licensed operator in the new online gaming Brazilian landscape.
Products powered by Gen AI
Kaizen Labs, Kaizen Gaming’s product and innovation accelerator, introduced several innovations using Gen AI during the past year. Key highlights include Casino Co-pilot, an AI assistant helping players navigate the casino games, offering them personalized recommendations and insights, and AI Cards, which transform winning bets into personalized digital collectables, creating a more engaging and exciting way for players to share their successes. Kaizen Gaming also began developing its own slot games with AI-generated graphics, producing visually stunning results. Three games are in production, with a fourth underway.
Giving back
The past 12 months also saw the launch of the Kaizen Foundation, the Social Purpose Foundation exclusively funded by Kaizen Gaming, that rolled out its activities in Greece and Romania with children’s hospital renovations as well as a partnership with the UEFA Foundation for Children to support the “10,000 Smiles” project. At the same time, Betano reinforced its commitment to local communities with various activations, as for instance its partnership with Porto FC and the local university that brought to life INZONE, a sensory room at the Dragão stadium for people with sensory challenges. Kaizen Gaming also introduced its new international volunteering program, “The Collective”, which has already launched initiatives in six cities across Europe and Latin America.
Industry and people champions
This year held significant industry recognitions for Kaizen Gaming, which was Operator of the Year at both the SBC Awards and the EGR Operator Awards. At the EGR Operator Awards, the company set a new record by becoming the first operator to win seven awards in a single year. As one of Fortune’s 100 Best Companies to Work For in Europe™ Kaizen Gaming shows its commitment to its people and creating a winning culture.
The post Kaizen Gaming’s Winning Lineup of 2024 appeared first on European Gaming Industry News.

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ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager
The appointment marks a crucial milestone in the studio’s growth
ELA Games, an innovative game development studio, announces the appointment of Peter Vonarshenko as Senior Business Development Manager.
Peter has garnered vast experience as a business development manager in the industry and has been a key growth factor in previous roles. His communication and sales skills, which have helped him develop relationships and negotiate deals with key industry players, will be a crucial asset for ELA Games going forward.
Together, ELA Games and Peter will work to solidify the studio’s position as a leading game development company and continue its growth. As Senior Business Development Manager, he will help with creating new, fruitful partnerships.
Peter Vonarshenko commented on the appointment, “It’s a pleasure to work with ELA Games after hearing about the company for a while. The studio’s vision and innovative content resonates with me, and I look forward to helping ELA Games grow into an online gaming powerhouse.”
ELA Games’ appointment of Peter highlights the studio’s proactive approach to its growth ambitions. This key leadership recruitment will drive our strategic growth and industry positioning.
The post ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager appeared first on European Gaming Industry News.
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Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania
Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.
The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.
“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”
Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.
Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.
The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.
Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.
The post Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania appeared first on European Gaming Industry News.
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FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series
FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets.
Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard. With vibrant 3×3 reels, five paylines, and seamless gameplay across Desktop, Tablet, and Mobile, this game masterfully blends simplicity with excitement — offering smooth animations, detailed graphics, and a nautical soundtrack that completes the maritime adventure.
“Sea of Fortune enhances the Sublime Series legacy by combining stunning visuals and rewarding mechanics into a compelling adventure,” said Renato Almeida, Director at FBM. “It’s not just about spinning reels, it’s about diving into an epic treasure hunt that keeps players coming back.”
Key Features:
• Wild Symbol substitutes all others and can deliver up to 250x the bet when filling the grid.
• Spin Bonus mode, where only one paying symbol and Wilds appear on the reels, granting three re-spins and multipliers of up to x20.
• Wild Injection feature, adding Wilds at random moments for enhanced chances of winning.
The game also features thematic elements such as parrots, rum, anchors, swords, and cannon bombs — reinforcing the game’s swashbuckling spirit. Designed to boost player engagement, loyalty, and betting volume, Sea of Fortune is tailored for operators seeking content that performs.
With its release, FBMDS continues to support its 2025 growth strategy by delivering customized, regionally adapted content with optimized math models and rewarding bonus structures. Get ready to hoist the sails and set course for treasure — Sea of Fortune is here to make waves!
The post FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series appeared first on European Gaming Industry News.
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