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Kaizen Gaming’s Winning Lineup of 2024

Published

1 month ago

December 16, 2024

Reading Time: 3 minutes

Sponsoring football’s biggest international competitions, introducing a fresh brand identity, achieving further market expansion in five new territories and introducing the Kaizen Foundation are among the highlights of a momentous 2024 for Kaizen Gaming, one of the biggest GameTech companies in the world.

International Expansion

In 2024 the company continued its growth journey as part of its goal to reach 26 markets by 2026 with its brand Betano. Last year, the online gaming leader entered five new markets – Mexico, Argentina, the UK, Denmark and Colombia – reaching a total of 18 markets.

The “Orange Summer” of football and a brand new identity

The past summer saw Betano becoming the Official Global Sponsor of both the UEFA EURO 2024™ and the CONMEBOL Copa America™ 2024 in an unprecedented first for the GameTech industry. The two tournaments served as an excellent introduction to Betano’s new brand identity, involving a new logo, to align with its position as one of the most popular online sports betting and gaming brands in the world.

Going into the 2024-25 season with landmark football partnerships

The new football season kicked off with two new landmark partnerships. First, Betano became the Principal and Front of Shirt partner of Aston Villa Football Club, marking its first ever entry into the world of the English Premier League. Moreover, in August, Betano continued building upon its already successful partnership with UEFA during the Euros, becoming Οfficial Global Sponsor of the UEFA Europa League and UEFA Conference League from the 2024/25 season until 2026/27.

Big in LatAm

Except for sponsoring the CONMEBOL Copa America and entering three new LatAm markets in 2024, Betano also became title sponsor of South America’s two largest domestic leagues: the Brasileirão Betano in Brazil and the Torneo Betano in Argentina. The brand further established its leading position in Brazil, being the first operator to apply for a license and the first one to receive the relevant notification for authorization. As of January 1st, 2025, Betano will be a fully licensed operator in the new online gaming Brazilian landscape.

Products powered by Gen AI

Kaizen Labs, Kaizen Gaming’s product and innovation accelerator, introduced several innovations using Gen AI during the past year. Key highlights include Casino Co-pilot, an AI assistant helping players navigate the casino games, offering them personalized recommendations and insights, and AI Cards, which transform winning bets into personalized digital collectables, creating a more engaging and exciting way for players to share their successes. Kaizen Gaming also began developing its own slot games with AI-generated graphics, producing visually stunning results. Three games are in production, with a fourth underway.

Giving back

The past 12 months also saw the launch of the Kaizen Foundation, the Social Purpose Foundation exclusively funded by Kaizen Gaming, that rolled out its activities in Greece and Romania with children’s hospital renovations as well as a partnership with the UEFA Foundation for Children to support the “10,000 Smiles” project. At the same time, Betano reinforced its commitment to local communities with various activations, as for instance its partnership with Porto FC and the local university that brought to life INZONE, a sensory room at the Dragão stadium for people with sensory challenges. Kaizen Gaming also introduced its new international volunteering program, “The Collective”, which has already launched initiatives in six cities across Europe and Latin America.

Industry and people champions

This year held significant industry recognitions for Kaizen Gaming, which was Operator of the Year at both the SBC Awards and the EGR Operator Awards. At the EGR Operator Awards, the company set a new record by becoming the first operator to win seven awards in a single year. As one of Fortune’s 100 Best Companies to Work For in Europe™ Kaizen Gaming shows its commitment to its people and creating a winning culture.

The post Kaizen Gaming’s Winning Lineup of 2024 appeared first on European Gaming Industry News.

Latest News

Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

Published

40 minutes ago

January 23, 2025

George Miller

Reading Time: < 1 minute

The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

Latest News

ZITRO’S EXCEPTIONAL BOOTH MAKES A STRONG IMPACT AT ICE BARCELONA 2025

Published

40 minutes ago

January 23, 2025

George Miller

Reading Time: 2 minutes

Zitro has announced the tremendous success of its participation in ICE Barcelona 2025. The booth itself was a showstopper —spectacular in every sense—drawing widespread admiration from attendees. Described by some as “sending a message,” the booth stood as proof of the company’s ability to deliver innovative products and an unparalleled showcase that reinforced its position as one of the leaders in the global gaming industry.

Visitors experienced firsthand the remarkable progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new CONCEPT cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe. The event also marked the European debut of Zitro’s latest game lineup for both the CONCEPT and GLARE cabinet lines, which includes Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, King Fu Frog. among others. Each title introduces different gameplay mechanics paired with high-quality graphics, animations, and sound.

Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE Barcelona, the company unveiled the Grand Mega Lounge that incorporates the CONCEPT cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.

Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP this past December with more than 45 slot cabinets across five gaming halls at the prestigious Hipódromo de Palermo.

Additionally, Zitro announced the expansion of its digital gaming portfolio into the newly regulated Brazilian iGaming market. The division continues to expand its portfolio with new titles and upcoming seasonal games for Valentine’s Dayck’s D and Saint Patriay. It has also introduced various promotional tools to support operators in commercializing its games.

Commenting on the success of ICE Barcelona 2025, Sebastian Salat, President – International at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world. The event provided an excellent platform to showcase the breadth and diversity of our gaming portfolio and connect with clients. Zitro is deeply grateful for the support received and remains committed to delivering value to operators and players worldwide.”

The post ZITRO’S EXCEPTIONAL BOOTH MAKES A STRONG IMPACT AT ICE BARCELONA 2025 appeared first on European Gaming Industry News.

Latest News

QTech Games integrates more premium content from JILI Games

Published

40 minutes ago

January 23, 2025

George Miller

Reading Time: 2 minutes

QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, JILI Games.

Integrating content from one of the most innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

The games made available to its partners via the deal are comprised of popular hits like Super Ace, 3 Coin Treasure, Fortune Gems 3 and Royal Fishing, and recent releases including Golden Bank 2, Lucky Jaguar, Fortune King Jackpot and Lucky Doggy, all of which ride on the back of unique maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.

The deal organically broadens JILI Games’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, powered by the industry-preferred aggregator for emerging markets.Philip Doftvik, QTech Games’ CEO, said: “We’re devoted to rolling out first-class content that drives revenue for our partners. Therefore, this deal with JILI Games extends our impressive sequential pipeline for 2025 – and we’ve so much more to come this year!

“JILI Games delivers world-class slots provision for worldwide players, and are always looking to redefine the existing landscape and bring users a reinvigorating gaming experience with every play, as evidenced by their popular Fortune Gems series.“They’re a growing group of seasoned gaming developers committed to creating the best and most original games in pursuit of continued excellence across video slots, bingo, table games, Fast games and fishing games.”

JA Danika from JILI Games added: “JILI Games prides itself on creating unique gaming journeys, so we’re dedicated to reimagining the slots space with more immersive gaming experiences. Accordingly, teaming up with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.

“It greatly improves our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Powered by the fine-tuned recommendation algorithms of QTech’s game lobby, which cut through the white noise of competing releases and match the right game to the right audience, we look forward to seeing how our titles capture the imaginations of a swathe of new players across emerging markets.”

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