Flows launches FlowsOmni ahead of ICE 2024: Bridging land-based and online gaming

Flows, the automation platform accelerating innovation across gaming, announces the launch of its omnichannel solution, FlowsOmni, designed to seamlessly connect land-based and online experiences. This versatile suite empowers operators to connect physical and digital player journeys, enhancing loyalty, streamlining operations, and creating more cohesive experiences across all channels..

FlowsOmni empowers operators to unify their land-based and digital systems with unparalleled ease, ensuring seamless integration across diverse platforms in record time. By eliminating the complexities of connecting offline and online infrastructures, FlowsOmni allows businesses to rapidly unlock new opportunities, delivering cohesive and tailored player experiences without the need for extensive development resources.

Flows exists to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code. By eliminating technical barriers and helping businesses to innovate without constraint, Flows accelerates their growth and enables them to realise their true potential quicker..

As the iGaming sector evolves and markets continue to regulate, businesses with a pre existing presence (from casinos through to sports centres and retail stores) have a unique opportunity to capitalise on. The importance of a forward-thinking omnichannel strategy has therefore never been greater. FlowsOmni eliminates delays, simplifies integration, and streamlines operations, allowing businesses to remain agile and innovative.

 James King, CEO of Flows, said:

“FlowsOmni addresses the ongoing challenges operators face in connecting land-based and online systems, orchestrating their data and delivering unified products while also giving the operator the platform to innovate and build their own omni products too. With regulatory momentum gaining pace, from established markets like the US and Canada to emerging opportunities in New Zealand, the Middle East, Brazil, and Asia, operators with retail and online presence are primed to benefit from a truly unified omnichannel suite..”.