Latest News

Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025

Published

1 month ago

December 16, 2024

Reading Time: 2 minutes

SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.

iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.

Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.

The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.

The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.

Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.

Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Latest News

IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

Published

3 hours ago

January 23, 2025

George Miller

Reading Time: < 1 minute

International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

Latest News

Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

Published

5 hours ago

January 23, 2025

George Miller

Reading Time: < 1 minute

The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

Latest News

ZITRO’S EXCEPTIONAL BOOTH MAKES A STRONG IMPACT AT ICE BARCELONA 2025

Published

5 hours ago

January 23, 2025

George Miller

Reading Time: 2 minutes

Zitro has announced the tremendous success of its participation in ICE Barcelona 2025. The booth itself was a showstopper —spectacular in every sense—drawing widespread admiration from attendees. Described by some as “sending a message,” the booth stood as proof of the company’s ability to deliver innovative products and an unparalleled showcase that reinforced its position as one of the leaders in the global gaming industry.

Visitors experienced firsthand the remarkable progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new CONCEPT cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe. The event also marked the European debut of Zitro’s latest game lineup for both the CONCEPT and GLARE cabinet lines, which includes Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, King Fu Frog. among others. Each title introduces different gameplay mechanics paired with high-quality graphics, animations, and sound.

Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE Barcelona, the company unveiled the Grand Mega Lounge that incorporates the CONCEPT cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.

Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP this past December with more than 45 slot cabinets across five gaming halls at the prestigious Hipódromo de Palermo.

Additionally, Zitro announced the expansion of its digital gaming portfolio into the newly regulated Brazilian iGaming market. The division continues to expand its portfolio with new titles and upcoming seasonal games for Valentine’s Dayck’s D and Saint Patriay. It has also introduced various promotional tools to support operators in commercializing its games.

Commenting on the success of ICE Barcelona 2025, Sebastian Salat, President – International at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world. The event provided an excellent platform to showcase the breadth and diversity of our gaming portfolio and connect with clients. Zitro is deeply grateful for the support received and remains committed to delivering value to operators and players worldwide.”

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