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Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd

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Can you tell us about how Lickd helps content creators in the games space?

Lickd has the world’s biggest catalogue of music for content creators. With over 1.4 million tracks: including songs by Dua Lipa, Coldplay, Justin Bieber and more. We believe gaming creators have the right to access the same high quality mainstream music that all other creative industries have, and that’s why we’ve been campaigning for 8 years.We won’t stop until content creators have access to every mainstream track that TV, Advertising and Movie producers have.

Lickd works with a a lot of gaming creators already,  like MARCUSK (who used seven tracks through Lickd in one video), as well as Smallish Beans, Wifies and Parker. We are proud to have helped these content creators take their content to the next level.

We also work with brands like EPIC Games, specifically on their Support a Creator Program – where Lickd helps to protect YouTube creators from any copyright claims that may arise content that includes music from the game. We are a long-term partner of theirs and love their approach to investing in their creator community.

 

How does licensed music help gaming creators grow their audience?

It is a huge obstacle for creators, especially those at the start of their career, to find tracks that fit their audience and the tone of their videos. The wrong track could mean your video leaves a small dent or doesn’t land at all.

For creators who use Lickd both in the gaming space and beyond, licensed tracks can help capture the essence of what the video is aiming to achieve in a simple manner, recognisable music helps put it in front of viewers and grabs their attention.

Recently, gaming content creators Chris and Mat from TwoSync had this to say about our service:

‘Lickd is the only platform that’s convinced music labels to allow creators like us to use chart music. There’s over 500K tracks to choose from(actually there are 1.4 Million, but who scrolls that far), that’s more than all of the stock websites combined, that is insane! Our AdSense actually improved with chart music.’ 

 

Can you tell us about your recent gaming video analysis data, and what it means for the wider industry?

We analysed 5,000 of the best performing games related videos that used mainstream music to see which tracks stood out.

The results showed that there isn’t necessarily a recency bias to what gamers listen to with Coldplay’s 2008 track Viva La Vida, coming 2nd and John Newman’s 2013 hit Love Me Again at number 7. Most surprising perhaps was the appearance of Howard Shore’s iconic Lord of The Rings score with At the Sign of the Prancing Pony in third place, showing gamers taste is more wide-ranging than just current pop artists.

The data underlines the breadth of what is capable with licensed music and the variety on display showcases how important licensed music is to gaming creators.

 

What can we expect from Lickd in 2025?

Our mission in 2025 is the same as it was in 2024 to give content creators of any shape and size access to the same mainstream hits that other creative industries have.

We are always looking for ways to innovate with games studios in the way we have with EPIC. For example, we have a product that allows us to stream rights cleared music into virtual spaces (kind of like in store radio, but for virtual spaces).

We would also love to work with a few more brands and studios on helping them use mainstream music in their social content and have built our Brand Tool for just that purpose.

Can you imagine being able to cut your social game trailers with recognisable mainstream music and make them awesome again? Well, talk to us and you won’t have to imagine it any longer.

The post Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.

The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.

Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.

With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.

Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.

Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”

BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”

The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.

 

The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.

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Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity

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Clarion Gaming Managing Director Stuart Hunter has completed one of the most challenging endurance races open to amateur athletes tackling the 21km (13.1 mile) 30 obstacle Spartan Beast trail course and in the process raising crucial funds for the gambling industry charity CHIPS.

Stuart, who completed the ‘Beast’ in a highly respectable time of 3hrs 51 minutes, raised over £4,000 for the children’s charity which provides powered wheelchairs for youngsters with profound mobility issues.

Reflecting on the challenge which involved a variety of punishing obstacles including a 100m barbed wire crawl and the Tyrolean Traverse which involves hanging upside down for an extended period he said: “The ‘appeal’ of taking on an event such as the Spartan Beast is that it takes you to your physical and mental limits.

“As well as being physically fit and injury free you also need a positive mental space and mindset to push through 13 miles stopping at over 30 strength tests along the way.

“Running for a really brilliant charity such as CHIPS which was formed by members of the gambling industry helped me turn the challenge of completing the Spartan into a force for good and reinforced the positivity that’s so important when you step so far out of your comfort zone.

“I would like to say a massive thank-you to everyone in the international industry who has contributed so generously to my fundraising. Each powered wheelchair funded by CHIPS costs in the region of £6,000 – I have some way to go to get that sum over the line and as a result transform the life of a youngster.”

 

The post Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity appeared first on European Gaming Industry News.

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ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS

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Phase 1 of the $400,000 guaranteed Survivor Flips tourney starts this Thursday, leading into three Main Events guaranteeing $5 million total

ACR Poker’s largest online tournament series ever is a week in, and the action really explodes this week with Survivor Flips and the highly-anticipated monster Main Events. The popular online poker site’s flagship Online Super Series (OSS) XL boasts over $50 million in guarantees and runs until June 3rd.

The fast-paced Survivor Flips tourney features a $400,000 guaranteed prize pool, and players can earn their seat by advancing through Phase 1 starting this Thursday. Players can enter Step Satellites starting at $2.25, or jump straight into Phase 1 for a $130 buy-in. Phase 1 and Step Satellites run daily through Sunday, June 1st at 3pm ET, leading into Phase 2 that day at 3:05pm ET, where all participants start in the money and play in a regular tournament.

Hot on the heels of the Survivor Flips action kicking off, three monster Main Events are set to take center stage with Day 1’s this Sunday, May 25th and Sunday, June 1st. Day 2 is then on Monday, June 2nd. There is $2 million guaranteed in both the $2,650 buy-in and $1,050 buy-in Main Events, and $1 million guaranteed in the $215 buy-in Main Event.

“This is the biggest series in our history, offering insane value and something for everyone,” said ACR Pro Chris Moneymaker. “The Main Events are massive, and the Survivor Flips tourney is especially fun — fast action, quick results, big rewards, and you start Phase 2 already in the money. Don’t miss this massive week of the OSS XL.”

In addition to these headliners, players can jump into a $2 million Multi-Flight tourney, three massive Mystery Bounty Multi-Flight events and chase a piece of the $65,000 Leaderboard Contest. Plus, there’s $50,000 in step satellites and freerolls to help players of all bankrolls climb the OSS XL ladder for cheap or even free. OSS XL events can be easily tracked via ACR Poker’s online tournament schedule.

During the series, various ACR Pros, Stormers and Team Online members such as Conor O’Driscoll and Mark Rubbathan are jumping in to connect with the community and enhance players’ experience. From ‘Survivor Hour’ streams on Twitch where viewers can win Survivor Flip seats, to sharing daily ‘Day In The Life’ videos on Instagram that offer fans an inside look at their OSS XL grind, they are bringing players closer to the action.

For the full OSS XL schedule and event details, visit ACRPoker.eu.

The post ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS appeared first on European Gaming Industry News.

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