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Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd

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Can you tell us about how Lickd helps content creators in the games space?

Lickd has the world’s biggest catalogue of music for content creators. With over 1.4 million tracks: including songs by Dua Lipa, Coldplay, Justin Bieber and more. We believe gaming creators have the right to access the same high quality mainstream music that all other creative industries have, and that’s why we’ve been campaigning for 8 years.We won’t stop until content creators have access to every mainstream track that TV, Advertising and Movie producers have.

Lickd works with a a lot of gaming creators already,  like MARCUSK (who used seven tracks through Lickd in one video), as well as Smallish Beans, Wifies and Parker. We are proud to have helped these content creators take their content to the next level.

We also work with brands like EPIC Games, specifically on their Support a Creator Program – where Lickd helps to protect YouTube creators from any copyright claims that may arise content that includes music from the game. We are a long-term partner of theirs and love their approach to investing in their creator community.

 

How does licensed music help gaming creators grow their audience?

It is a huge obstacle for creators, especially those at the start of their career, to find tracks that fit their audience and the tone of their videos. The wrong track could mean your video leaves a small dent or doesn’t land at all.

For creators who use Lickd both in the gaming space and beyond, licensed tracks can help capture the essence of what the video is aiming to achieve in a simple manner, recognisable music helps put it in front of viewers and grabs their attention.

Recently, gaming content creators Chris and Mat from TwoSync had this to say about our service:

‘Lickd is the only platform that’s convinced music labels to allow creators like us to use chart music. There’s over 500K tracks to choose from(actually there are 1.4 Million, but who scrolls that far), that’s more than all of the stock websites combined, that is insane! Our AdSense actually improved with chart music.’ 

 

Can you tell us about your recent gaming video analysis data, and what it means for the wider industry?

We analysed 5,000 of the best performing games related videos that used mainstream music to see which tracks stood out.

The results showed that there isn’t necessarily a recency bias to what gamers listen to with Coldplay’s 2008 track Viva La Vida, coming 2nd and John Newman’s 2013 hit Love Me Again at number 7. Most surprising perhaps was the appearance of Howard Shore’s iconic Lord of The Rings score with At the Sign of the Prancing Pony in third place, showing gamers taste is more wide-ranging than just current pop artists.

The data underlines the breadth of what is capable with licensed music and the variety on display showcases how important licensed music is to gaming creators.

 

What can we expect from Lickd in 2025?

Our mission in 2025 is the same as it was in 2024 to give content creators of any shape and size access to the same mainstream hits that other creative industries have.

We are always looking for ways to innovate with games studios in the way we have with EPIC. For example, we have a product that allows us to stream rights cleared music into virtual spaces (kind of like in store radio, but for virtual spaces).

We would also love to work with a few more brands and studios on helping them use mainstream music in their social content and have built our Brand Tool for just that purpose.

Can you imagine being able to cut your social game trailers with recognisable mainstream music and make them awesome again? Well, talk to us and you won’t have to imagine it any longer.

The post Exclusive Q&A w/ Mark Cantwell, Marketing and Partnerships Director at Lickd appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sofascore Player of the Season Award Show Premieres on CBS

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This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBSbringing together football stories and data-supported awards. 

The show celebrated Europe’s top performers from the Premier LeagueLaLigaSerie ABundesligaLigue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.

Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie CarragherMicah Richards, and Alessandro Del PieroRaphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar BerbatovStipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.

The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in LondonLiverpoolBarcelonaMunichRomeFrankfurtLyonMetz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.

The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.

The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.

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Evoplay starts a big fiesta in spicy new title Don Juan Peppers

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Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.

Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.

The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.

Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.

The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.

Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.

Ivan Kravchuk, CEO at Evoplay, said: Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.

“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”

The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.

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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025

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Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.

As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.

Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.

Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.

“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.

The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.

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