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Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures
Max Level, a leading marketing and PR agency built by gamers has been awarded the public relations and social media mandates for 88 Games, the newly announced game development division of 88 Pictures, the animation and VFX studio behind Emmy and Annie Award-winning show Trollhunters: Tales of Arcadia, as well as global hits like Gremlins: Secret of Mogwai, Transformers: The Earth Spark Season 2, Kung Fu Panda: The Dragon Knight, and Fast & Furious: Spy Racers. The partnership marks a significant step in shaping the public presence of 88 Games as it aims to bring India’s cultural heritage to global gaming audiences.
The collaboration will see Max Level leveraging its deep expertise at the intersection of gaming and media landscape to highlight 88 Games’ initiatives in the international gaming industry. The mandate encompasses strategic outreach, storytelling, and other initiatives to build and support the studio’s ambitious game titles and vision of blending immersive gameplay with India’s rich storytelling traditions.
Commenting on the partnership, Milind D. Shinde, Founder & CEO of 88 Games, said “88 Games is a unique venture that blends our expertise in animation and VFX with our passion for telling stories, through an interactive medium. Our mission is to deliver culturally resonant, visually stunning and immersive stories through games for the global audiences. With Max Level’s proven track record in PR and social media, we’re excited to build a compelling brand narrative and connect with players and industry leaders worldwide.”
With a gamut of achievements under its belt, the launch of 88 Games further diversifies the company’s position as a leader in storytelling, expanding its portfolio to interactive experiences.
Siddharth Nayyar, Co-founder & Chief Revenue Officer of Max Level, shared his excitement about the collaboration, “Being gamers first, we were absolutely amazed by the projects that 88 Games is working on and we were eager to work alongside them. Hence, being entrusted with the PR and social media mandate of 88 Games is an incredible opportunity for us. 88 Games’ vision of creating culturally resonant games aligns perfectly with our passion for amplifying impactful stories. Together, we aim to position 88 Games as a leader in the Indian and global gaming industry, showcasing the untapped potential of Indian narratives in interactive entertainment.”
88 Games, led by industry veterans Milind D. Shinde and Shiben Bhattacharjee, is developing a lineup of games inspired by India’s folklore and history.
The collaboration reflects the rapid growth of India’s gaming market, which added 23 million new gamers in FY24, bringing the total to 590 million players. With the industry projected to exceed $9.2 billion by FY29, 88 Games aims to fill a crucial gap by offering premium, culturally significant PC and console games to a global audience.
The addition of 88 Games to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports and tech market.With a portfolio including brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.
The post Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures appeared first on European Gaming Industry News.

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Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
Leading iGaming products supplier Logifuture has appointed Khoren Kalashyan as Senior Business Development manager to drive growth in regulated markets.
Kalashyan brings a wealth of experience from commercial and product leadership roles across some of the industry’s most ambitious companies.
He joins Logifuture after almost six years at FeedConstruct, where he held multiple positions, including Business Development Executive and Official Brand Ambassador, helping scale the company’s reach across Europe and Asia through strategic partnerships and commercial activations.
He also served as Head of Products at Sportify, where he was instrumental in launching tournaments such as the ITT Cup in Czech Republic and in Slovakia and the Badminton Infinity Cup, establishing Sportify as a competitive B2B content provider in underserved markets.
His tenure saw him align product innovation with operator needs, delivering high-margin, high-engagement formats.
Logifuture fuels the growth of some of the fastest-growing iGaming brands in emerging markets, including in Latin America, Eastern Europe and Africa, where it powers Bet9ja – Nigeria’s leading sportsbook.
At Logifuture, Kalashyan will focus on accelerating the global rollout of its flagship virtual sports products – Zoom Soccer and Simulate – which are redefining realism in virtual play through continuous 24/7 action and sophisticated RNG that mirrors real-world dynamics.
Kalashyan said: “Logifuture’s products are built lean, scale fast, and resonate with what modern players want.
“In this space, milliseconds matter and we’re engineering for that advantage.”
The post Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products appeared first on European Gaming Industry News.
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Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
Dr. Gloria Herndon—international economist, philanthropist, and long-standing advocate for underserved communities—is preparing to launch a charitable casino platform in Kenya, where a license has already been secured. The platform will be operated by Top Deck Entertainment, where Dr. Herndon serves as Chairman of the Board, and developed in partnership with Humanitarian Gaming International (HGI)/Electronic Gaming Solutions, Inc. (EGS)
This initiative marks the beginning of a new model for regulated casino gaming in Africa—one built to generate real, measurable community impact. A dedicated portion of net gaming profits will go directly to charitable local organizations, supporting causes such as youth development, healthcare, education, and economic empowerment.
“This isn’t just a business venture—it’s a reinvestment mechanism,” said Dr. Herndon. “We’re building something that generates revenue and returns it to the communities that need it most.”
A Regulated Model Designed for Impact
While the charitable platform has not yet launched, all required licensing has been secured in Kenya. Once active, the platform will offer traditional casino gaming in a tightly regulated environment, designed with responsible gaming safeguards and operational transparency at its core.
A percentage of net profits will be directed to vetted local nonprofits. Humanitarian Gaming International (HGI)/ EGS will provide the content for the charitable platform, governance support, operational guidance, and oversight to ensure accountability and measurable results.
Profits Will Support These Key Areas:
- Youth Empowerment – Mentorship, after-school programs, and creative opportunities
- Scholarships & Education Grants – Tuition assistance and educational advancement
- Entrepreneurship Support – Seed funding and mentorship for local startups
- Women’s Economic Development – Business training and career support for women
- Community Health Access – Mobile clinics and basic health services
- Emergency Relief – Rapid-deployment funds for disasters and urgent needs
- Job Creation – Employment tied directly to casino operations and outreach
- Support for Orphans – Housing, education, and care for children without guardians
- Aid for Survivors of Sexual Violence – Trauma-informed care and legal advocacy
- Support for Elder Caregivers – Dignity-focused financial and wellness assistance
About Dr. Gloria Herndon
Dr. Gloria Herndon is a pioneering international economist and philanthropist with a six-decade career advancing equity, infrastructure, and economic development across Africa and beyond. She has led high-impact initiatives in finance, public health, and education, and currently serves as Chairman of the Board of Top Deck Entertainment. Her latest venture reflects her lifelong commitment to building systems that serve people first.
The post Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured appeared first on European Gaming Industry News.
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Spinomenal adds to Wildlife Series with Majestic Panda launch
Leading iGaming content provider Spinomenal has expanded its Wildlife Series with the launch of Majestic Panda.
Spinomenal’s latest release is a beautifully crafted 5×3 slot presenting a peaceful bamboo forest with koi ponds, temple rooftops, and misty mountain peaks. A calming, Asian-infused soundtrack ensures a tranquil environment to balance the thrill of the spin. Gold coins, ornate fans, red lanterns, bonsai trees, and vibrant peonies bring the game to life.
Finding three powerful Pagoda Free Spins symbols will activate the Free Spins game. Before setting off, players must spin the Wheel of Fortune to set the free spins total, between 10 and 40, and the symbol that doubles for the round.
The bonus feature is triggered when three beautiful bonsai trees appear. Players are granted three spins to begin, and the goal is to fill the metre by collecting Scattered winning symbols. Every five symbols found completes one cell in the metre. Players who find a +1 symbol will be awarded with an extra spin and once the spins end there will be the final payout calculated by the final filled metre cell.
Majestic Panda also features Stacked Wilds where once the reels are spinning, Wild symbols have the power to appear on the reels to boost the potential of a win. During the base game, Only Double Symbols can be activated, making all symbols show in their double form.
Spinomenal CO-CEO, Omer Henya commented: “Our mission with Majestic Panda was to produce a game that combines the peace and the potential of big wins. The serene setting, calming soundtrack, and multiple features make this a huge success.”
The post Spinomenal adds to Wildlife Series with Majestic Panda launch appeared first on European Gaming Industry News.
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