Latest News
ReferOn’s 2024 in Numbers: Continued Growth and Technical Innovation
ReferOn, the state-of-the-art affiliate management system has gathered and analysed its operational data for 2024. The past fiscal year showed impressive and promising signs of sustainable growth for the brand as it recorded record increases in all major statistical categories.
The company’s new record growth results included increases in
- New registrations: 183.50%
- Number of affiliates: 53.17%
- Active landing pages: 203.90%
- Active trackers: 32%
- Number of clicks: 699.70%
- New registrations per month: 183.50%
- Clicks per month: 693%
A major factor for 2024’s growth was the team’s commitment to innovation and developing educational content for its users. Q3 and Q4 saw major technical updates and QoL improvements to the platform. Operators and affiliates saw increased functionality in the platform’s features: affiliate registration page modifications, postback enhancements, added data and reporting functionality, and further improvements to data campaign action.
The ReferOn Insights seminars allowed operators to join David Harris, B2B Affiliate Team Manager, to explore ReferOn’s capabilities and help boost campaign metrics. This educational content set the foundation for the team to develop further assistive materials to empower ReferOn users to activate their affiliate marketing.
David Harris highlighted 2024’s success: “This year’s growth statistics demonstrate our team’s collective efforts and show us promising signs looking forward. Our success was actualised with multiple award nominations and wins at various industry award events. This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”
ReferOn experienced widespread success in 2024, receiving industry recognition from multiple prestigious organisations. AffPapa nominated ReferOn for the Rising Star Award 2024, the SBC Awards 2024 shortlisted the company for the Acquisition & Retention Partner category and, finally, ReferOn won the Best Partner for Customer Acquisition & Retention 2024 category at the SiGMA Awards 2024.
In 2025 Q1, ReferOn will focus on client communications and making further product-facing additions. A few technical updates the team has planned include tweaks to the notification areas and payment processes and greater functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist with onboarding. Lastly, the ReferOn Insights seminars will continue, and the company will have more educational content in the works.
The post ReferOn’s 2024 in Numbers: Continued Growth and Technical Innovation appeared first on European Gaming Industry News.
Latest News
SlotMatrix kicks off festive season with Santa’s Golden Christmas release
Reading Time: < 1 minute
SlotMatrix, the world’s largest casino content aggregator, is embracing the holiday season with Santa’s Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic.
Set in a winter wonderland, the game brings players closer to the jolly gift-giver. Snowflakes drift across the reels, each carrying the potential to boost Jackpot values or trigger Stanta’s Jackpot Wheel, where Mini, Minor, Major, Mega, and Grand prizes await.
The Free Spins bonus delivers even more festive excitement. Locking full reels clears columns, opens new positions, and increases the Free Spins Multiplier, which can climb from 1x all the way to 10x. Each cash prize collected during Free Spins is amplified at the end by this multiplier, turning generous gifts into golden wins.
Exclusively available through SlotMatrix, Santa’s Golden Christmas is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix: “We are nearing the end of the year, and we wanted to celebrate this wonderful season with a special game.
“The dazzling visuals, joyful audio, and ever-present chance of hitting Santa’s biggest prizes make this the perfect choice for the holidays. ‘Tis the season to be jolly, ‘tis the season to play Santa’s Golden Christmas.”
The post SlotMatrix kicks off festive season with Santa’s Golden Christmas release appeared first on European Gaming Industry News.
Latest News
CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA
Reading Time: 2 minutes
BETBY, the Tier 1 B2B sportsbook supplier, has announced an unparalleled activation for ICE Barcelona 2026, bringing together three of the most influential figures in chess: Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (aka GothamChess). This will mark the first time that all three will appear publicly together in Europe, adding a landmark moment to one of the industry’s major events.
Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion, and officially considered the greatest player in chess history, will be joined by Hikaru Nakamura, current world number two, five-time US Champion, and one of the best grandmasters of the modern era. They will also be accompanied by Levy Rozman, better known globally as GothamChess, the world’s largest chess streamer with more than 7 million YouTube followers and a central figure in chess’ surge in mainstream popularity.
This unique gathering underscores the shared vision between BETBY and the global chess community: innovation, strategic excellence, and the pursuit of new frontiers in digital entertainment. Chess continues to experience a cultural renaissance, fuelled by new competitive formats, digital viewership, and its recent inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.
The activation also marks a major moment in the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” This campaign is built on the idea that true leaders — in chess and business — recognise excellence and choose to surround themselves with others who operate at the highest level.
Carlsen, Nakamura, and Rozman will join BETBY at 12:00 pm on Day 2 (20 January) of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via, offering attendees a rare opportunity to get up close and engage directly with three of the sport’s most recognisable figures.
The appearance will include a live press conference, as well as exhibition matches featuring Magnus Carlsen, Hikaru Nakamura, and Levy Rozman.
“Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment,” said Leonid Pertsovskiy, CEO at BETBY. “Anyone who loves chess knows how special this is. Having these three on the same stage guarantees an incredible show full of energy, personality, and the kind of excitement you rarely get to see live. We’re proud to create a moment that fans and our partners will remember for a long time.”
BETBY invites chess fans, industry professionals, and ICE delegates to witness this exceptional activation at stand 5K20, where strategy, entertainment, and elite talent converge in a show you won’t want to miss.
The post CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA appeared first on European Gaming Industry News.
Latest News
Gaming Corps signs new content partnership with Buzz Bingo
Reading Time: 2 minutes
Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Buzz Group, the company behind the UK’s largest omnichannel bingo operator, Buzz Bingo.
Buzz Bingo has a five-decade heritage, a cross-generational community of more than a million members, and 79 bingo clubs that welcome nearly 100,000 players each week. Its digital platform extends this community online, offering hundreds of slots and recreating the safe and sociable atmosphere that has long defined its venues.
Buzz Bingo’s digital platform will now feature a host of Gaming Corps’ standout titles such as 3 Pigs of Olympus, a light-hearted mythological slot packed with Instant Prize action and an escalating Bonus Pot, along with Anubis vs Horus: Twin Titans, where two of mythology’s most powerful deities face off in a battle for legendary rewards.
These join the wider portfolio of Crash, Mine, Table, Plinko and Slot content, all available across mobile, desktop and in-club Touchpads.
Adam Pentecost, Director of Customer Success at Gaming Corps, said: “Buzz Bingo has a unique place in British entertainment. Few brands have such deep community roots or such a loyal, cross-generational audience. That makes this partnership particularly meaningful for us. Our goal is always to build games that feel engaging from the very first interaction, and Buzz’s focus on sociable, inclusive play is a natural home for our content. We’re looking forward to supporting their continued growth across both digital and in-club channels.”
David Swaine, Head of Product Slots & Games at Buzz Bingo, added: “We’re pleased to bring Gaming Corps titles to buzzbingo.com as we continue expanding our online games library. Their mix of inventive mechanics, bold themes and easy-to-pick-up gameplay fits well with what our players enjoy, both in-club and online. We’re excited to add more of their releases over the coming months.”
The partnership marks Gaming Corps’ latest move in strengthening its position in the UK market, adding another recognisable British entertainment brand to its growing network of operator partners.
The post Gaming Corps signs new content partnership with Buzz Bingo appeared first on European Gaming Industry News.
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