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Nazara & Lysto sign LOI to launch “The Growth Protocol”
Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
Latest News
R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch
Franco Digital, the Spanish gaming provider, is to power the launch of new Spanish casino TikiTaka Play, after the operator selected the supplier’s IRIS platform to launch and manage its new online gaming operation.
This strategic partnership, which reinforces R. Franco Digital’s commitment to delivering cutting-edge technology to regulated markets, means TikiTaka Play will be provided with a fully integrated, scalable, compliant platform.
IRIS will centralise essential operational functions for TikiTaka Play, including player account management (PAM), KYC/AML, payments, product administration, promotions, CRM, affiliate activity, fraud prevention, and real-time analytics. This will ensure TikiTaka Play begins its digital journey with strength, reliability, and support to optimise its growth in Spain.
This latest deal is a new milestone in R. Franco Digital’s technological roadmap as the company continues to reinforce its successful presence in regulated markets globally.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “We are proud that TikiTaka Play has selected our IRIS platform to underpin its new online gaming operation.
“This partnership reinforces our growth in our home market and is a testament to the platform’s power, security, and scalability. It marks a solid beginning for what is set to be a highly successful collaboration.”
Jesús Muñoz, CEO and founder of Tiki Taka Games group, added: “The choice of platform was paramount for launching our new online operation, and R. Franco Digital’s IRIS solution stood out.
“It provides us with a fully integrated and regulation-ready environment, ensuring we enter the market with confidence and efficiency.”
The post R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch appeared first on Gaming and Gambling Industry Newsroom.
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Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria
Wazdan, the gain-focused developer, has partnered with WINBET to launch its acclaimed Jackpot Rain feature in Bulgaria for the first time, alongside 10 of its top-performing titles.
The agreement marks a major step forward for Wazdan’s growth in the Bulgarian iGaming market, bringing a mix of innovation and proven performance to one of the country’s leading operators.
Through the partnership, players at WINBET can now enjoy a host of Wazdan player favourites, including Burning Sun Extremely Light, Mighty Wild: Panther, 9 Coins Grand Platinum Edition, 15 Coins, Hot Slot: 777 Coins, 20 Coins, Hot Slot: 777 Crown, 12 Coins Grand Gold Edition, Black Horse Cash Out, and Mighty Symbols: Diamonds.
In addition to the slot lineup, Jackpot Rain will make its long-awaited debut in Bulgaria, bringing with it a new layer of excitement. The feature gives players the chance to trigger four progressive jackpots, adding a dynamic and rewarding dimension to gameplay across multiple Wazdan titles.
WINBET, the leading Bulgarian operator, offers a premium online experience with more than 300 casino slot games, live casino options, and a comprehensive sportsbook. Known for its generous promotions, seamless mobile experience, and variety of payment methods, WINBET continues to set new standards in the Bulgarian market.
This latest collaboration underscores Wazdan’s commitment to expanding its footprint in regulated territories by delivering next-generation features that enhance both player satisfaction and operator performance.
Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “This collaboration marks another exciting milestone as we continue expanding our presence in regulated markets across Europe.
“WINBET has built a strong reputation for quality and player engagement, and we are confident that our portfolio, together with the excitement of Jackpot Rain, will deliver outstanding results.”
Henrieta Nikolova, Head of Casino at WINBET said: “Partnering with Wazdan allows us to enrich our online casino offering with a series of titles known for their innovation and entertainment value.
“The exclusive launch of Jackpot Rain in Bulgaria is a great addition to our portfolio, and it is exciting to become the first operator in the country to deliver this experience to our players.”
The post Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network
‘Rising Star’ provider integrates retention-driving portfolio with flexible branding capabilities
Hub88 has broadened its network of studio partners by integrating InOut Games’ full suite of high-converting crash, instant and slot titles.
InOut Games has carved out a niche with its rapid-cycle gameplay and internationally appealing titles, including Chicken Road Race, Squid Gambler, Forrest Arrow and many others. Each game is built using HTML5, supports multiple currencies and crypto, and is localised into more than 15 languages – ensuring operators can cater to their target markets with ease.
Hub88’s operator network has now gained access to more than 47 InOut Games releases, which are developed to boost retention with an average user lifetime of up to 12 months. The provider offers high levels of flexibility with its complimentary branding service, while an automated onboarding system allows for seamless integration.
The addition of InOut Games represents an injection of creativity, energetic mechanics and lively themes into Hub88’s line-up, delivering adaptable titles designed for commercial success.
Ollie Castleman, Managing Director at Hub88, said: “InOut Games brings a distinctive energy to fast-play, with a portfolio built on punchy mechanics, vibrant characters and easy-to-understand concepts. Their ability to combine rapid-fire gameplay with expert localisation makes them a natural fit for operators seeking to capture attention quickly.
“As we continue prioritising partnerships that help brands stand out, integrating a studio as versatile and ambitious as InOut Games is a major win for our network.”
Ilya Rybasov, Head of AM Department at InOut Games, said: “Joining forces with Hub88 is a pivotal leap for us. Their success in putting innovative content in front of leading operators at scale gives us the perfect basis to accelerate our global ambitions.
“Hub88 understands the power of instant-play entertainment as much as we do, and we’re thrilled to deliver a new calibre of instant games to their network.”
The post Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network appeared first on Gaming and Gambling Industry Newsroom.
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