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Nazara & Lysto sign LOI to launch “The Growth Protocol”
Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
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EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.
The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.
EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.
Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.
EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.
The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.
The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.
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PG Soft welcomes players into Alibaba’s Cave of Fortune
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PG Soft, a world-class digital mobile games company, is inviting players into Alibaba’s Cave of Fortune in the hope of discovering magical treasures.
Alibaba’s Cave of Fortune is a 5-reel, 3-row classic slot game that shines with a superb Bonus Feature and Coin symbols that can be collected by Collector symbols. Set within the fabled cave that radiates with golden promise, this title is brought to life by a captivating soundtrack that oozes mystery and adventure.
A Wild symbol substitutes for all symbols except Coin symbols and Collector symbols, and it can only appear on reels two, three, four, and five.
During the main game, Coin symbols and Collector symbols have the potential to land on any reels. If there is one or more Collector symbols and a minimum of one Coin symbol on the reels, each Coin symbol will show a value between 1x to 10x – and wins are paid for every Collector symbol on the reels.
The Bonus Feature is activated when six or more Coin symbols appear anywhere on the reels, awarding an initial three spins. When four or five Coin symbols hit, they may randomly reveal more Coins to top up the total to six to launch the bonus. Once in the feature, only Collector symbols, Coin symbols, and Mini, Minor, Major, or Grand prize symbols appear.
After every bonus spin, all positions without Coin symbols, Mini symbols, Minor symbols, Major symbols and Grand symbols will spin to reveal either Collector symbols or nothing. If a Collector symbol lands, it collects the values from prize symbols on screen. Coin prizes range from 1x–10x, Mini awards 20x, Minor 50x, Major 500x, and the Grand symbol delivers an impressive 5000x the bet.
PG Soft’s spokesperson commented: “Alibaba’s Cave of Fortune is a jewel in the desert sands, promising treasures beyond belief to those who can find a way through the traps and puzzles. Each spin is a step closer to claiming Alibaba’s legendary fortune.”
The post PG Soft welcomes players into Alibaba’s Cave of Fortune appeared first on European Gaming Industry News.
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Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025
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Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), is unveiling the final game titles set to feature in this December’s pioneering phygital sports tournament, along with a powerful line-up of new global media partners who will bring the event to fans around the world.
With 11 disciplines and the world’s best athletes ready to compete across virtual and physical challenges, the Games of the Future 2025, taking place at ADNEC in Abu Dhabi from 18-23 December, promises to deliver a groundbreaking phygital showcase that will redefine what it means to play, perform and compete.
In addition to previously announced global esports icons such as Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and 3on3 Freestyle, Phygital International has confirmed three new titles that further broaden the depth and dynamism of the tournament. Each game has been carefully selected to complement a unique phygital discipline, showcasing the full spectrum of speed, skill and strategy that defines the Games of the Future.
Joining the roster is Mobile Legends: Bang Bang (MLBB), the global mobile gaming phenomenon that has defined the multiplayer online battle arena (MOBA) genre for millions of players worldwide. In the MOBA Mobile discipline, MLBB will see players battle in high intensity matches that test strategy, coordination and tactical mastery.
Adding rhythm and flair to the lineup, Just Dance, the world’s best-selling dance game series, will take centre stage in the Phygital Dancing competition. Renowned for its vibrant energy and expressive gameplay, Just Dance brings one of the world’s most dynamic and community-driven gaming experiences to GOTF 2025, where athletes will be challenged to combine choreography, precision and physical stamina as digital gameplay meets live performance in a visually electrifying showcase.
In the confirmed lineup of tournament games, the addition of HADO completes the roster, serving as the core of the virtual reality (VR) gaming competition. As a pioneering augmented reality (AR) experience, HADO integrates real-world body movements with digital game scenarios through wearable AR technology. Players do not use controllers; instead, they directly “control” virtual skills with their physical movements – running, dodging and aiming in the real world – with every action directly impacting the in-game situation and instantly reflected visually. HADO promises to deliver a fast-paced, visually stunning VR competitive experience.
“These newly announced titles highlight the full range of phygital sports that people can experience at the Games of the Future 2025. From the expressive energy of dance, the global appeal of mobile esports to the groundbreaking innovation of AR gameplay, this second wave of games highlights the diversity and excitement of phygital sport,” said Nis Hatt, CEO of Phygital International.
In addition to expanding its game lineup, Phygital International is also announcing a series of major global media partnerships, ensuring that the Games of the Future 2025 will be accessible to fans around the world through both digital and broadcast platforms.
The post Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025 appeared first on European Gaming Industry News.
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