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Cure Leukaemia Recieve Over £350k in “Life-Changing” Support from Flutter

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The annual Flutter Charity Ball has raised over £282,000 to help fund potentially life-changing clinical trials for leading blood cancer charity, Cure Leukaemia.

In the run up to the huge event, Flutter, parent company for Sky Betting & Gaming, Betfair, Paddy Power & tombola raised over £75,000 – bringing the total amount raised for the charity to an extraordinary £357,000.

The money will go towards funding the recently launched ATICUS network, which costs £1 million per year to run and supports 15 centres or hospitals across the UK, including Leeds, Manchester and London.

For the first time, children living with blood cancer across the nation will have access to potentially lifesaving, innovative treatments through this national clinical trial infrastructure.

Hundreds gathered at a huge event at the Royal Armouries at New Dock Hall in Leeds last night, hosted by ITV Racing presenters Ed Chamberlin and Oli Bell.

Ed Chamberlin said: “I look forward to hosting the Flutter Charity Ball for Cure Leukaemia every year, not least because it’s a fun night, but also because I had my own brush with cancer in the past.

“At the time, I found myself next to a children’s ward where I watched kids undergo treatment first hand. Knowing funds raised could ultimately accelerate access to less harmful treatments for children puts the importance of the entire night into perspective.”

ATICUS Network Ambassador George Lineker, son of well-known former England footballer and Cure Leukaemia patron Gary Lineker OBE, added: “I was diagnosed with acute myeloid leukaemia as a two-month-old baby. I still cannot imagine how my family must have felt being told their child had a 10-20% chance of survival. But I was one of the lucky ones. Funds raised for Cure Leukaemia could ultimately help change the fate of so many who might otherwise not be as fortunate.”

James McLaughlin, CEO of Cure Leukaemia, added: “We are thrilled and deeply grateful for the incredible support shown at the Flutter Ball. The funds raised will make a profound impact on our mission to bring hope to the 250,000 people living with blood cancer in the UK. This generosity not only empowers groundbreaking research but also brings us closer to a future free from this devastating disease.”

To a backdrop of entertainment, including a darts competition against PDC World Darts tour professional Joe Cullen, guests dug deep after Jo and Jim Hawkridge put Flutter’s donation into perspective, sharing the story of their son Jude, who was diagnosed with Acute Lymphoblastic Leukaemia and ran out of options for treatment via the NHS.

“As a family, we support Cure Leukaemia because we need more trials. We need to get the trials that are available for adults and children. Without these trials my son would no longer be here.”

Steve Birch, Chief Commercial Officer for Sky Betting & Gaming and tombola, said: “The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes.

“I’ve visited the Christie Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes. We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.”

The charity ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan.

The goal of “Do More” is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.

The post Cure Leukaemia Recieve Over £350k in “Life-Changing” Support from Flutter appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025

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Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’

In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:

  • Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
  • CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
  • se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.

Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”

The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.

 

About Soft2Bet

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.

The post Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025 appeared first on European Gaming Industry News.

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DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP

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DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.

The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.

JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.

Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.

Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”

Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.

From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”

The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.

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Booming Games Receives Danish License Approval

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Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.

Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.

This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”

 

The post Booming Games Receives Danish License Approval appeared first on European Gaming Industry News.

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