Playson, the accomplished digital entertainment supplier, has launched its biggest-ever Christmas takeover, offering players more ways to win before the end of the year.
The Merry Money Month promotion will run alongside Playson’s Non-Stops Drops and Races 6KK, boasting a mammoth €1,000,000 prize pool across every day of December, exclusively featuring the studio’s trio of festive releases, Jingle Coins: Hold and Win, Merry Giftmas: Hold and Win, and 25 Cookies: Hit the Bonus, which offers the player-favourite series’ largest gamefield to date.
A collection of dynamic activations will give operator partners to appeal across all player segments, with three VIP tournaments awarding up to €250,000.
The ever-popular Daily Short Races, a mainstay for Playson’s network campaigns, will also run throughout Merry Money Month, offering players fresh chances to win €25,000 each day courtesy of resetting leaderboards, which have the power to strengthen player retention and acquisition levels.
The latest launch from Playson underlines the studio’s ambitions to deliver more for partners and players via innovative and captivating promotions, in addition to its industry renowned slots portfolio.
Michael Tadross at Playson, said: “We are delighted to launch our final network promotion of the year, concluding 2024 in style with a thrilling series of tournaments and races for players to enjoy across our highly anticipated Christmas releases.
“At Playson, delivering more through constant innovation is our core goal and we are confident Merry Money Month, incorporating a stunning total €1,000,000 prize pool across 13,500 prizes, will allow our players to enjoy the festive season in a unique way.”
The post Playson spreads festive charm with launch of Merry Money Month Christmas campaign appeared first on European Gaming Industry News.
