Podium, a leading global provider of trusted sports content and data solutions, is working with Dabble to help bring its socially driven betting experience to UK audiences.

Dabble combines traditional betting functionality with a social media-style interface to offer the next generation of racing fans a more interactive way to connect and share. The app-based platform is integrated with Betmakers technology, with all UK horse and greyhound racing data delivered by Podium.

Ian Houghton, Commercial Director at Podium says: “At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”

The collaboration, which has been in place since the summer, marks an evolution in how racing data is used and experienced, with Podium delivering UK racing content via Betmakers technology to help power Dabble’s social platform.

Tom Rundle, CEO of Dabble, says: “Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”

The UK is Dabble’s third international market, following rapid growth after launching in its native Australia.

A little company from Poland does something very odd for the competitive market — and thinks that one man’s dream can ignite a revolution in how we treat amateur football.

Prawn, the fresh startup from Eastern Europe with the international team, has announced its first hardware solution for recording football matches. But it is not on the shelf of the local store and does not pop out on the web page as an annoying ad. The users can literally obtain blueprints free of charge and craft it themselves.

Such an unusual decision is aimed at challenging the market that has been ignored and omitted by the big sports tech companies for years or even decades. Amateur football is miles and generations behind the professionals in the way players can assess their performance and improve — that is what Prawn dared to change.

They have already entered the market with the PrawnApp[a] that provides analytics for amateurs who record their match performance and upload the video. Powered by an AI, this system gives some key figures — goals, passes, dribbling attempts etc. — and, which is important, some tips for improvement. The service can be also used as a platform for creating highlights thanks to its ability to combine footage from different angles. The app is easy to try: each user is granted one month free of charge.

In this field Prawn faces some obvious competition. Other companies have released their own vision of prone holders for recording matches which is not much of a difference in functionality to what the Polish startup gives away for free on their Instagram page for following and tagging a friend. But there is a difference — the price tag.

Prawn developers, passionate football players and fans themselves, know exactly what the amateur footballers want — affordable tech for capturing their games and great service for analytics and improvement. That is exactly what PRAWNER[b] (that is how the phone holder is labeled) and PrawnApp are about.

The company has already proven that its ideas resonate with the players and sports industry: the initiative to create a global map of available pitches was mentioned 152 times in U.S., European and even Indian media, and their web page was visited by thousands of people within a couple of weeks. The Polish startup promotes its vision with a simple principle: those who love football and want to be better at it should not pay more, but play more.

The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena. 

To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes. 

This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager. 

This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.