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London Urged to Restrict Gambling Advertising in Northern Ireland

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The UK Government has been urged to restrict gambling advertising in Northern Ireland.

Members of the Stormont Assembly’s All Party Group on Reducing Harm Relating to Gambling have written to Lisa Nandy, Secretary of State for Culture, Media and Sport, asking her to act to protect the public in the region.

In a letter sent at the end of Safer Gambling Week, the MLAs, including the group’s chairman Philip McGuigan (Sinn Fein) and Robbie Butler (UUP), have asked Ms Nandy to bridge a gap around gambling advertising online.

They said Northern Ireland is an outlier in the UK in not having updated gambling legislation since the advent of the internet.

While gambling policy is devolved, MLAs are concerned there is not enough time remaining in the current Assembly mandate to be able to pass a new Bill.

The Irish Parliament recently passed legislation introducing tight restrictions on gambling marketing.

It includes a new Gambling Regulatory Authority of Ireland which has the power to set the times, places and events where gambling advertising can be broadcast, displayed or published.

In their letter to Ms Nandy, the MLAs write: “We urge you to use your existing powers under the Gambling Act 2005 to take immediate action on gambling advertising and promotion and protect people across these islands from further gambling-related harm.”

They pointed to a recent cross-border report by Maynooth University and Ulster University showing that young people across the island of Ireland are exposed to “extremely high levels of gambling marketing” through televised sports programmes and social media content.

“Northern Ireland now stands alone as the only jurisdiction on these islands without updated gambling legislation since the advent of the internet,” they wrote.

“Unfortunately, our Executive does not have sufficient legislative time in the current Assembly mandate to take forward a Gambling Bill.

“This leaves our population here (who already experience the highest levels of gambling-related harm across these islands) highly vulnerable.”

“While remote gambling operators licensed by the Gambling Commission can freely advertise in Northern Ireland, as online and broadcast advertising is a reserved matter, our population is afforded no protection by the regulator.

“However, you have the power under existing laws to prevent our children from being bombarded with gambling related marketing during major sports broadcasts, such as Premier League matches, and prevent those already experiencing gambling harms from being targeted by gambling companies on social media.

“Introducing restrictions similar to those in Ireland would have a profound benefit for Northern Ireland, Britain and Ireland, where British TV is widely watched.”

“We urge you to use your existing powers to take immediate action to restrict the promotion of gambling in the UK and reduce the harm caused by gambling across these islands.”

A spokesperson for the Department for Culture, Media and Sport indicated they would respond to the letter from the MLAs in due course.

The post London Urged to Restrict Gambling Advertising in Northern Ireland appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

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MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.

The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.

With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.

The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.

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ZEAL is a new member of the German Online Casino Association (DOCV)

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  • In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
  • ZEAL is committed to responsible gambling and strengthening the regulated market

ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.

“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”

“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”

By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.

The post ZEAL is a new member of the German Online Casino Association (DOCV) appeared first on European Gaming Industry News.

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Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards

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Soft2Bet, a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators, has been shortlisted in eight headline categories at the 2025 Women in Gaming (WIG) Diversity & Inclusion Awards, scheduled for 5 June at London’s Savoy Hotel. The WIG Diversity & Inclusion Awards honour outstanding contributions across areas such as innovation, inclusive culture, community impact, and business leadership within the global gaming sector. This recognition follows a year of high performance results, new deals, new brand launches, platform, MEGA product growth, and leadership recognition, underscoring Soft2Bet’s dual strength as a technology provider and an employer of choice.

Shortlisted categories

  • B2B Excellence (Company)
  • Best Diverse Place to Work
  • Community Engagement
  • Company of the Year (Supplier)
  • Great Place to Work
  • Innovator
  • Leader of the Year and Positive Role Model of the Year (Supplier) – CMO at Soft2Bet

“These nominations are a powerful endorsement of our teams, our strategic leadership, industry impact, and our unwavering commitment to excellence in key European markets where our brands and products consistently deliver top-tier performance,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.

The shortlisting for Best Diverse Place to Work and Great Place to Work reflects the company’s internal progress: women now occupy 60% of leadership roles and team members from nine nationalities contribute to product development and strategy through initiatives like the Culture Squad and the Make a Difference platform.

Over the past year, Soft2Bet doubled its EBITDA, secured licenses in Ontario, Sweden, Romania, Spain, etc., announced new brands, new sponsorships on highly competitive markets, such as as Nordics and Ontario, and prepared for its first U.S. launch in New Jersey, bringing its total to 19 licenses across 12 jurisdictions.

Soft2Bet being shortlisted as B2B excellence is reflected in a robust portfolio of 13 consumer brands and industry recognition for both our proprietary platform and standout products such as MEGA, which continue to redefine engagement and innovation in regulated markets.

Earlier in 2025, Soft2Bet earned three titles at the European – Global Banking & Finance / Sustainability & ESG Awards, recognising Soft2Bet’s ongoing pursuit of innovation, its focus on delivering exceptional customer value, its strong AML measures, and overall commitment to compliance standards and sustainability across key European markets.

The post Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards appeared first on European Gaming Industry News.

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