Latest News
Betfred Officially Re-opens its Head Office in Warrington
Betfred, one of the UK’s leading bookmakers, has officially re-opened its Head Office in Warrington after a multimillion-pound investment, underscoring a new era of innovation, employee collaboration and commitment to the region.
The plaque was officially unveiled on Friday 22 November, by Betfred boss Fred Done, and the Speaker of the House of Commons the Rt Hon Sir Lindsay Hoyle. Sir Lindsay Hoyle is also the President of the Rugby Football League. Betfred is the sport’s biggest supporter and the headline sponsor of the Betfred Super League and the Challenge Cup for the men’s, women’s and wheelchair game.
Betfred first moved into the Spectrum arena from their Salford base in 2004 and decided to embark on this hugely ambitious refurbishment project in September 2021.
The revamped 50,000-square-foot Spectrum building now stands as a vibrant workspace for over 450 Betfred employees. This modern transformation marks a departure from its roots as a former arena that famously hosted concerts by the likes of Status Quo, New Order and Atomic Kitten, and also hosted major snooker tournaments.
Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967 and I’m delighted that because of our close association with Rugby League that Sir Lindsay Hoyle has kindly agreed to officially open the building.”
Betfred CEO Joanne Whitaker added: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look—it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead. Although we are an international company, it was very important to us we remained in the Northwest and close to our roots.”
A highlight of the newly revamped headquarters is the state-of-the-art “Nifty 50” studio, the new home of Betfred’s own numbers game offering a top prize of £5 million, hosted live by two brand new presenters.
Another standout feature of the refurbishment is the “Immersion Tunnel,” a stadium-inspired space that is bold, high-tech and designed to connect employees across the building. Spanning the tunnel is a striking, larger-than-life display showcasing Betfred’s sporting heritage and milestone moments. The tunnel delivers a powerful experience, bringing Betfred’s legacy very much to life.
This ambitious refurbishment was project managed internally by Betfred’s Head of Asset Management Peter Buckles and Betfred’s Senior Project Manager Helen Haworth.
Peter Buckles added: “The key to the project was understanding Betfred’s business requirements and that helped guide the delivery including elements which are unique to a betting business. With the support of the IT team, we also kept the data centre for over 1400 shops and our website still running during this major refurbishment. We are all very proud of what we have delivered for our colleagues.”
The construction side of the redevelopment was supported by Domis Construction and their Managing Director Kingsley Thornton said: “It was fantastic to work on such a unique project and completely modernise and redevelop the Spectrum Arena to make an exciting headquarters for Betfred.”
The interior design was completed by Jackson Downes, with their founder previously working with top brands such as JD Sports, Muse Developments and Accor Hotels.
Kate Jackson, founder and director of Jackson Downes, said: “Spectrum has always been a special building, so when tasked with redesigning this space for Betfred, we made it our mission to honour its rich history in the design. We’ve crafted a bespoke environment that not only meets Betfred’s unique needs but also motivates and supports the next generation of growth.”
The post Betfred Officially Re-opens its Head Office in Warrington appeared first on European Gaming Industry News.
Latest News
Kick off 2025 with Fresh Beginnings at Springbok Casino and Claim 25 Free Spins on the Shelltastic Wins Slot
Ring in the New Year with a sense of renewal at SpringbokCasino .co.za! Celebrate the start of 2025 by enjoying 25 Free Spins on the exciting cascading slot game, Shelltastic Wins.
This January, embark on a journey through nature’s cycles and discover valuable lessons that will inspire your personal growth in 2025. From the steady progress of the tortoise to the breathtaking transformation of the butterfly, and the skin shedding snakes embodying renewal through change. These creatures remind us of the power of renewal and growth.
Let’s draw inspiration from nature’s greatest teachers and make this year one of strength, resilience, and exciting new beginnings: Rebirth in the Wild: Lessons from Nature for a Fresh Start in 2025
JANUARY FREE SPINS
Valid January 1-31, 2025
25 Free Spins on Shelltastic Wins
Coupon Code: RENEWAL
Shelltastic Wins gives players the chance to search for treasure underwater in this 6×5 game. The highest-paying paytable symbol is the Yellow Shell, which will pay from 200x your bet for 8 or 9 of a kind to 1,000x your bet for 12 or more of a kind. The maximum number of scatters that can land is six, and that will pay out 2,000x your bet!
“South Africa’s wildlife is teeming with stories of rebirth, resilience, and transformation. Beautiful ocean creatures are here to offer our players the opportunity to win big,” says Daniel Van Wyke, Springbok Casino Manager. “Don’t forget to grab your Free Spins this month for extra chances to boost your winnings—on us! Wishing everyone a fantastic New Year!”
Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from Spin Logic, all played in rands. Games are playable on mobile devices or on your desktop as download or instant play.
The post Kick off 2025 with Fresh Beginnings at Springbok Casino and Claim 25 Free Spins on the Shelltastic Wins Slot appeared first on European Gaming Industry News.
Latest News
Midas’ Book of Alchemy turns big wins into gold with bonuses like Multipliers, Expanding symbols and Free Spins
Think you have the Midas’ touch? Then you’ll want to fire up the reels on Midas’ Book of Alchemy, the latest slot from the team at Silverback Gaming.
Set across five reels and three rows with ten paylines active in the base game, this slot is all about triggering bonuses to discover wins that glitter in gold.
This includes Golden Alchemy which sees Midas select one to three symbols at random and then turn them into cash prizes of up to 10x the player’s total bet.
Players will want to open the Book of Midas as this contains those sought-after Free Spins. To do this, three Book Scatters need to land anywhere on the reels with ten Free Spins awarded.
At the start of the Free Spins, a random symbol is selected to Expand while the bonus plays out. Not only that, but it becomes a Special symbol, which means it pays out no matter what position it holds in the line win.
If the Special symbol lands in any position io any reel it Expands to cover the entire reel if it will form a win. If a further three Book Scatters land an additional 10 Free Games are awarded.
But there’s more gold to discover in the form of the Golden Touch Free Spins. These are triggered when three or more Golden Hand Scatters land on the reels.
With the Free Spins active, any Wilds that land become Sticky until the feature ends. An additional three Golden Hand Scatters awarded a further ten Free Games, too.
If you really do have the Midas’ touch you can Buy the Bonus and chose which Free Spins feature you want to play.
Midas’ Book of Alchemy really does set the gold standard with players given the chance to gamble their win for the opportunity to win Free Spins after every base game win.
As with all Silverback Gaming slots, Midas’ Book of Alchemy has been certified for launch in core European markets such as Italy and Malta as well as North American markets including Ontario, Michigan, Pennsylvania and New Jersey.
Katya Machuganova, Gaming Product & Partnership Manager at Silverback Gaming, said: “Midas’ Book of Alchemy brings together the world of Greek mythology, chemistry and gold in our take on the popular ‘Book of’ format.
“This is a slot where all the glitters really is gold, especially when players trigger one of the two Free Spins bonuses and where the biggest wins await.
“The team has done a great job of putting a unique twist on these theme and format and we look forward to seeing players experience the Midas’ touch for themselves.”
The post Midas’ Book of Alchemy turns big wins into gold with bonuses like Multipliers, Expanding symbols and Free Spins appeared first on European Gaming Industry News.
Latest News
Imagine Live, the live casino provider appoints Martin Martirosyan to Group CEO role
Imagine Live, the premier provider of live dealer solutions, proudly announces the appointment of Martin Martirosyan, PhD, as its new Group CEO.
With a PhD in Economics and a proven track record in business leadership, market expansion, and scale-up growth, Martirosyan brings a wealth of expertise to his new role at Imagine Live. He joined the leadership team of the Digitain Group, founded by Mr. Vardges Vardanyan, as Deputy CEO in 2023, which he will retain. Martirosyan has already made a significant impact across several geographical operational business areas.
Vardges Vardanyan, Founder of the Digitain Group, emphasized the importance of this appointment: “Martin has played a crucial role in our growth success since he joined last year as Group Deputy CEO, a role he will continue to hold in conjunction with the Group CEO role of Imagine Live. As we strategically expand across various regulated markets, it is vital that we realign our leadership team and business unit structures. Martin’s extensive leadership and multi-jurisdictional market experience position him perfectly to lead our team, and with Imagine Live’s exceptional performance in the premium segment of live dealer solutions, we anticipate remarkable expansion under Martin’s guidance, providing top-tier service to our B2C partner operators in high-value regulated markets.”
Martin Martirosyan affirmed his commitment: “I am excited to take on the role of Group CEO. Imagine Live is poised for greatness, with operations expanding across continental Europe, the United Kingdom, and beyond. Our organisation exemplifies excellence in its leadership, culture and technology delivery, as evidenced by our numerous international and local industry peer-to-peer awards. I am ready to drive this next phase of Imagine Live’s growth story forward.”
The post Imagine Live, the live casino provider appoints Martin Martirosyan to Group CEO role appeared first on European Gaming Industry News.
-
Latest News3 months ago
How Slot Gamers Shape Storylines Through Interactive Choices
-
Latest News3 months ago
SOFTSWISS Joins Pink October Movement
-
Latest News2 months ago
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
-
Latest News3 months ago
Top Online Casino Trends to Watch: Megapari’s Expert Analysis
-
Latest News2 months ago
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
-
Latest News2 weeks ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News2 months ago
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
-
Bulgaria3 months ago
SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria
You must be logged in to post a comment Login