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TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
- Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
- The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
- For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.
Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.
With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.
ALL EYES ON THE TROPHY
Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.
Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.
“We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. “Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!”
GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY
Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.
Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.
Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.
TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”
Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.
As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.
In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.
Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!
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- More information:
- Team Vitality website
- PR Contact:
- SwipeRight agency – [email protected]
- Team Vitality – [email protected]
The post TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024 appeared first on European Gaming Industry News.

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EveryMatrix signals LatAm expansion plans with CIBELAE membership
EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.
The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.
Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.
It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.
EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.
“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”
Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”
The post EveryMatrix signals LatAm expansion plans with CIBELAE membership appeared first on European Gaming Industry News.
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SBC Summit 2025: New Conference Track Explores Asia’s Gaming Market
SBC Summit 2025 will provide delegates with a comprehensive overview of the latest developments shaping Asian sports betting and iGaming, delivered through its new Emerging Markets conference track.
On Thursday, 18 September 2025, at the Feira Internacional de Lisboa (FIL), the stage will bring together Asia’s leading industry figures to examine a market valued at over $18.3 billion last year. Sessions will cover how operators can navigate compliance across the continent’s diverse jurisdictions, whether India is moving towards a regulated market, and if the wider Asia-Pacific region represents the next major opportunity for international businesses.
The Asia-focused track will mark the culmination of three days of conference action on the Emerging Markets Stage. Day one will explore opportunities in Africa, and day two will analyse the markets of Eurasia and the Middle East.
Rasmus Sojmark, CEO and founder of SBC, said: “If you’re building a global gaming business, you can’t afford to ignore Asia. This track makes it clear why the region belongs at the center of every long-term growth strategy.
“Asia needs a platform where regulators, operators, suppliers, and investors can talk openly. SBC is proud to provide that space, and the Emerging Markets stage is the centerpiece of that effort.”
Opening the discussion is the panel Asia: Navigating Regulation, Opportunity and Uncertainty, which will take an in-depth look at the regulatory landscape across the entire region. Here, industry experts Rory Anderson (Consultant, 12BET), Paul Fox (Chairman & Founder, Claymore Solutions), Lau Kok Keng (Head of Intellectual Property, Sports & Gaming, Rajah & Tan Singapore), Yuta Romanchenko (CBDO, Big Idea), and panel moderator Rosalind Wade (CEO, WinnaMedia) will explore contrasting jurisdictions, from the rise of alternative betting in India to Macau’s entrenched land-based sector, while also assessing which countries are most primed for investment and market entry.
India’s Regulatory Roadmap: The Next Decade for Gaming will shine a spotlight on the country’s complex state-by-state framework and the legal divide between games of skill and games of chance, which has created a unique environment: fantasy sports, lottery, and horse racing have flourished, while online gaming and traditional sports betting remain largely restricted. Bringing together Ranjana Adhikari (Partner, Shardul Amarchand Mangaldas & Co Advocates & Solicitors), Anton Kaszubowski (Managing Director, SBC Advisory), and Japneet Singh Sethi (Chief Growth Officer – South Asia, iGaming NDA), the panel will explore whether the industry is moving toward meaningful regulation or if the grey market will continue to dominate.
The panel Philippines: Life after POGOs will bring together Dominique Laconico (President & CEO, MegaBet+ & Scorebet), Keith McDonnell (Director, KMI Group), Joe Pisano (CEO, Jade Gaming), and Marie Antonette “Tonet” Quiogue (Principal, Arden Consult) to examine the country’s shift from offshore gaming operators (POGOs) to the newly introduced PIGOs. The discussion will explore whether this transition makes the Philippines Asia’s first truly regulated market, the continuing role of PAGCOR, the fate of overseas populations once served by POGOs and the lessons other Asian jurisdictions can draw from this model.
The SBC Summit 2025 agenda also includes the Global Markets stage, which will provide a focused look at the world’s most profitable sports betting and iGaming markets. Over the course of three days, delegates will gain insights into strategies for market entry and expansion in Latin America & Brazil, Western Europe and North America.
Get your tickets for SBC Summit 2025 today!
The post SBC Summit 2025: New Conference Track Explores Asia’s Gaming Market appeared first on European Gaming Industry News.
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AD STANDARDS COUNCIL HONORS PAGCOR CHIEF
The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.
In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.
He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.
“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”
The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.
PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.
“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.
The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.
The post AD STANDARDS COUNCIL HONORS PAGCOR CHIEF appeared first on European Gaming Industry News.
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