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MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador

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International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.

As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.

Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.

“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.

With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.

The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gordon Moody Becomes Redditch United’s New Charity Partner for 2025/26

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Gordon Moody has become Redditch United’s new official Charity Partner for the upcoming 2025/26 season.

Gordon Moody is the UK’s leading charity dedicated to supporting individuals affected by gambling addiction. The partnership comes on the heels of the opening of its new flagship residential treatment centre, Gordon Moody House, which opened in Redditch in November 2024. This state-of-the-art facility offers tailored residential programmes that blend cutting-edge therapies with holistic approaches, providing a safe space for recovery and rehabilitation for individuals struggling with severe gambling-related harms.

The charity recently appointed two former professional footballers in Dean Sturridge and John Hartson, as official ambassadors. Both are ex-Premier League footballers, listing Arsenal, West Ham, Celtic, Derby County, Leicester City & Wolverhampton Wanderers as previous Clubs and have both opened up about their gambling addictions, delving into the effects it had on their lives.

The partnership will see the charity have a presence within the Valley Stadium and adorn the back of the 2025/26 match shirts.

Redditch United Chairman, David Faulkner, said: “We are thrilled to welcome Gordon Moody as our official charity partner. Their dedication to addressing gambling-related harms aligns perfectly with our commitment to supporting the well-being of our community. Together, we can make a meaningful difference in the lives of those affected.“

Monica Shafaq, CEO of Gordon Moody, said: “This partnership with Redditch United is more than just branding—it’s about building a united front to tackle gambling-related harm head-on. With our flagship centre now open in the heart of the town, we’re deeply committed to supporting the local community. Football has the power to bring people together, and by working with Redditch United, we hope to raise awareness, reduce stigma, and ensure that no one feels that they have to face addiction alone.”

The post Gordon Moody Becomes Redditch United’s New Charity Partner for 2025/26 appeared first on European Gaming Industry News.

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BetSymphony Sportsbook Frontend Puts Operators in Control of Growth and Innovation

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“BetSymphony Sportsbook Frontend is reshaping the industry by giving operators full ownership, faster and unlimited customization, and the tools to lead on their terms.”

As global casino and iGaming operators expand into new markets, speed and control have become non-negotiable. BetSymphony Frontend delivers full source code ownership, rapid customization, and scalable architecture, giving operators the freedom to control their roadmap and the speed to lead.

Symphony Solutions is proud to introduce the BetSymphony Sportsbook Frontend, the latest expansion of the BetSymphony ecosystem. It gives sportsbook and casino operators full ownership and control of their player-facing platforms, ending reliance on third-party roadmaps and revenue-sharing models.wwww

For years, white-label and turnkey solutions have promised speed to market but left operators with rigid roadmaps, long customization delays and limited flexibility, often restricting what can be customized at all. BetSymphony Sportsbook Frontend eliminates these constraints by giving operators full source code ownership and complete control over their product roadmap, immediately or after a lease period. They can design, customize, and scale on their schedule, not their vendor’s.

“With BetSymphony Frontend, operators no longer have to choose between flexibility and speed. We give them the tools — and the ownership — to innovate on their terms.” Valentina Synenka, Board member, Symphony Solutions.

Key Features of BetSymphony

  • Full source code ownership: Unlocks complete control over customization, innovation, and long-term product strategy.
  • Complete roadmap autonomy: Enables operators to prioritize features that drive revenue and competitive advantage, without vendor-imposed delays.
  • Rapid customization: Accelerates the time to market for new features and user experience improvements, keeping operators ahead of shifting player expectations.
  • Scalable, high-performance architecture: Ensures consistent, reliable user experiences across devices and market conditions, including low-spec devices and poor networks.
  • Mobile-first design: Maximizes engagement and market reach in mobile-dominant regions, including Africa and other emerging economies.
  • No revenue-sharing model: Protects profit margins and ensures that scaling operations increase revenue, not costs.

These business advantages are supported by a robust technical foundation that accelerates development, simplifies maintenance, and ensures long-term scalability.

Technical Features of BetSymphony Frontend

BetSymphony Frontend is built on a robust architecture that reduces development time, accelerates deployment, and delivers consistent, scalable user experiences.

  • NX Monorepo Architecture: Simplifies code management and sharing, reducing development time and simplifying long-term maintenance.
  • Lightweight, scalable codebase: Optimized for high performance across both mobile and desktop, minimizing latency and maximizing user retention.
  • Angular CMS with custom core framework: Enables rapid content updates and consistent user experiences, reducing reliance on technical teams for day-to-day changes.
  • Custom artifact distribution system: Allows seamless deployment across multiple environments, accelerating rollouts and minimizing downtime.
  • Tenant-aware CSS variable theming: Supports effortless brand differentiation across markets without impacting core functionality.
  • Middle-layer logic architecture: Balances workload between the front and back end, ensuring stability and speed even under high user demand.

Frontend Benefits

The frontend is no longer just a user interface for sportsbook and casino operators. It has become a key driver of growth, profitability, and brand differentiation. BetSymphony Frontend delivers that advantage.

The platform’s SEO-optimized architecture expands organic reach and lowers the cost of acquiring new players. Its performance is built for today’s markets, offering speed and stability even on low-end devices and poor network connections. This is essential for regions, where user expectations are high, but infrastructure often lags, such as in parts of Africa, where mobile internet is dominant and users rely on older devices. BetSymphony Frontend has already proven its reliability in these conditions, ensuring fast, stable performance.

BetSymphony Frontend also simplifies operations. Its well-documented, scalable codebase shortens onboarding and accelerates development. An integrated CMS allows business teams to manage content directly, reducing delays and costs.

However, performance and efficiency are only part of the equation. As operators grow, flexibility becomes critical. BetSymphony’s microservices framework makes adding new features easy, responding to market changes, and managing multiple brands efficiently. Just as important, complete source code ownership gives operators control over the look of their frontend and how it evolves. This turns technology into a growth engine, not a limitation.

What’s Next for BetSymphony – Conversational Frontend, Casino Expansions, and Advanced Tools

BetSymphony Frontend continues to evolve. Symphony Solutions is expanding the platform’s capabilities based on operator feedback and market trends. We’re working on the following:

  • An innovative conversational interface designed to enhance player interaction through chat-based navigation, personalized prompts, and real-time support. This UI creates a more engaging and intuitive user experience, especially on mobile devices.
  • Broader casino features and integrations to boost player engagement.
  • Advanced bonus engine with richer logic, segmentation, and automation.
  • Enhanced analytics tools for deeper player insights.
  • New operational tools to simplify platform management.

Symphony Solutions will continue working closely with operators to align platform customization and roadmap priorities with their business goals. This partnership ensures that technology supports long-term growth.

About BetSymphony

The BetSymphony iGaming platform developed by Symphony Solutions, gives sportsbook and casino operators complete control of their technology and business strategy. It replaces rigid, revenue-sharing models with full source code ownership and flexible architecture. Operators can customize, scale, and innovate without third-party constraints, reducing complexity, improving engagement, and accelerating growth.

About Symphony Solutions

Founded in 2008, Symphony Solutions delivers AI, Cloud, and Agile transformation services with deep expertise in iGaming. The company partners with leading operators worldwide, providing technology that drives profitability, operational efficiency, and market leadership.

For more information or to schedule a demo, contact our team and discover how BetSymphony Frontend can transform your brand’s performance.

The post BetSymphony Sportsbook Frontend Puts Operators in Control of Growth and Innovation appeared first on European Gaming Industry News.

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EGBA Announces Dates for This Year’s European Safer Gambling Week

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The European Gaming and Betting Association (EGBA) has announced that this year’s European Safer Gambling Week will take place from November 17 to 23.

European Safer Gambling Week is an annual collaborative initiative to raise awareness about safer gambling in Europe and foster a strong culture of player protection. Organised by EGBA, the initiative serves as a platform to inform citizens about safer gambling and promote information and best practice-sharing between stakeholders across Europe’s gambling sector, including operators, regulators, technology providers, support organisations and experts-by-experience.

This year will be the fifth edition of the initiative and follows the unprecedented success of 2024, which saw 195 partners participate in a social media campaign across 26 countries reaching 3.1 million social media users with important safer gambling messages. There were also 20 events held during the week that gathered 3000 attendees.

Building upon this momentum, the 2025 edition will be underpinned by a social media campaign and an array of insightful workshops. These will aim to raise awareness about safer gambling, share best practices and tips, signpost crucial resources and services, and facilitate meaningful discussions about the latest developments in regulation and research.

Maarten Haijer, Secretary General of EGBA, said: “We’re pleased to announce the dates for European Safer Gambling Week 2025 and are excited to build on the exceptional momentum of last year’s campaign. The initiative has become Europe’s leading platform for safer gambling awareness and last year brought together a record coalition of 195 partners across 26 countries to promote player protection. This is a shared commitment and we invite organisations across the industry to join us for this year’s edition and help us foster a strong culture of safe and sustainable gambling in Europe.”

The post EGBA Announces Dates for This Year’s European Safer Gambling Week appeared first on European Gaming Industry News.

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