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SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’
SuperScale, the game business analytics company, announces it has secured an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform, the ultimate game business analytics platform.
SuperPlatform solves a critical industry challenge: aligning changes in game business strategy from top to bottom with consistent and trustable data that is always up-to-date. The platform provides executives with a single source of reliable, standardized business insights from across the organization in order to execute data-backed strategies with coherence and confidence. After a soft launch in August 2024, 60 studios are already using SuperPlatform to understand their entire business in one integrated platform.
The fresh funding round was led by existing investors including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund, along with new investor Strecko Investments. Following the successful soft launch and strong market adoption of SuperPlatform, SuperScale has already become cashflow positive and is extending the current funding round by a further $2.15 million by the end of 2024, positioning the company for sustained success.
The no-SDK SuperPlatform integration ensures consistency of business data from over 40 sources across marketing, product, and finance, providing an all-in-one, AI-powered view of games business performance. It brings games studios and publishers all the flexibility and data ownership of an internal solution at a fraction of the cost of today’s fragmented tools. SuperPlatform includes advanced features such as predictive modeling, automated data health monitoring, and hundreds of standardized use cases—all tailored to the unique needs of individual decision makers inside game organizations of all sizes.
A standout feature of SuperPlatform is its ‘Command Center’ which enables gaming executives and investors to model shifts in strategy, and execute them across their organizations. Whether a CEO of an indie studio focused on maximizing short-term cash flow or a Portfolio GM aiming to boost first-year profits in a larger gaming organization, SuperPlatform provides decision-makers with the accurate success criteria needed to align their teams with the organization’s goals.
Ivan Trančík, Founder and CEO of SuperScale, commented:
“Apple’s privacy changes and the post-pandemic slump rocked the games industry. CEOs, CFOs and investors have been kept up at night, scrambling to implement radically different business strategies across their organizations. By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions.”
He added:
“SuperPlatform is our flagship SaaS offering and is the culmination of eight years of internal development, encompassing all the tools and models developed by SuperScale. It has already delivered record profits to our partners as part of our existing complementary solutions and, by offering it as a unified platform, we can empower a much broader range of studios to achieve unprecedented results.”
Michal Csonga, partner at Zero One Hundred, said:
“SuperScale has executed a stellar corporate and product transformation during the most turbulent period in the history of the gaming industry. They have consolidated years of expertise into one software platform. SuperPlatform saves game studios and developers significant time and costs and increases profits drastically. We are thrilled to support this success story that is reshaping this global industry.”
Founded in 2015, SuperScale has long been known for offering a suite of solutions to game developers and publishers, powered by the proprietary analytics technology that now underpins SuperPlatform. By making it available to all on a subscription basis, SuperScale completes its transition from a service-based to a SaaS (software-as-a-service) model. To find out how SuperPlatform can unlock your game’s true potential, simply copy the link of your game in the Google Play or App Store into the platform’s Revenue Uplift calculator.
The post SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’ appeared first on European Gaming Industry News.

Latest News
Gaming Americas Weekly Roundup – June 16-22
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.
The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.
ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.
Partnerships
Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.
International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.
The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.
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pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption
pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.
Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”
Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.
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Boomerang Partners and AC Milan: celebrating a year of legendary partnership at iGB L!VE 2025!
Boomerang Partners is set to attend one of the industry’s most anticipated events, iGB L!VE 2025, in London on July 2-3. The brand will be represented by its stand, F50, which is open to everyone to learn about its products and explore mutually beneficial collaborations.
Anniversary of strategic partnership
The highlight of Boomerang’s participation in the event will be the celebration of the anniversary of its strategic partnership with the famous football club AC Milan. The announcement of the partnership quickly became one of the most talked-about stories in the industry. AC Milan legends, including Serginho and Massimo Ambrosini, have supported Boomerang at various industry events throughout the last year and held match ticket draws. In May, football icon Andrea Pirlo presented prizes to the winners of the Golden Boomerang Awards 2025 in 11 categories at San Siro.
Boomerang invites all iGB L!VE 2025 guests to visit stand F50 to join in the celebration in a unique atmosphere filled with surprises.
Boomerang Arena – A space without limits
At iGB L!VE 2025, Boomerang Partners will unveil a new stand concept, the Boomerang Arena. The brand teasingly promises that no one has ever seen anything quite like this, so it’s better to drop by the booth to avoid regretting the missed opportunity. It will be a lively, vibrant, modern symbiosis of sport and affiliate technology innovation.
As the football world enters transfer season, Boomerang takes on the role of manager, assembling a Dream Team of its top partners. By visiting the F50 stand, you can sign a virtual contract to receive your card and become a “player”. Each partner contributes to the common cause and leads the team to victories.
The atmosphere at Boomerang Arena will be unique. Visitors will be treated to interactive exhibits, live football match streams, and creative animations. They will be able to compete in the Penalty Challenge with the grand prize of a trip to the Milan derby between AC Milan and Inter. More details soon!
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented:
“AC Milan is our strategic partner, and we are very pleased with the first year of our collaboration. It represents an effective symbiosis between sport and high technology, and has attracted well-deserved attention to our brand. We are confident that both AC Milan and Boomerang have many victories and high achievements ahead. Live without limits – that’s about us!”
Boomerang Partners invites all partners, media representatives, and the brand’s friends to celebrate the anniversary of its strategic partnership with AC Milan and experience the energy of football at the Boomerang stand F50.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners and AC Milan: celebrating a year of legendary partnership at iGB L!VE 2025! appeared first on European Gaming Industry News.
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