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GiG: Extension of agreement with Betsson enables expansion into new and regulated markets
GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.
The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.
The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
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Galaxsys Expands Its Slot Portfolio with Gates of Asgard: Nine Realms
The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins.
Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms.
Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore. The game centers around a mystical squirrel character, Ratatoskr, who travels through nine distinct realms, each offering unique bonuses triggered by the special Seed Symbol.
From the mortal lands of Midgard to the divine gates of Asgard, each realm offers distinct mechanics—such as free spins, wild reels, and explosive multipliers—that boost engagement and elevate win potential, with a maximum payout of up to 7,000x.
As Galaxsys marks its fifth entry into the slot vertical, the studio continues to build a diversified portfolio, blending narrative depth, innovative math, and striking design.
Vigen Safaryan, Chief Product Officer at Galaxsys, commented: “This launch is another important milestone in our journey. Our goal has always been to design games that stand out for their mechanics, storytelling, and playability. With each new title, we’re building a slot portfolio that represents the energy and ambition behind the Galaxsys brand.”
While Galaxsys continues to lead in the crash and instant game categories, the studio is quickly gaining ground in slots by bringing fresh themes, flexible bonus systems, and fast-paced UX features that today’s players expect.
The game is now live and available for Galaxsys’ global network of partners.
The post Galaxsys Expands Its Slot Portfolio with Gates of Asgard: Nine Realms appeared first on European Gaming Industry News.
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EGT Launches Linked United Platform
EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.
Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.
A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.
Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.
Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.
Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”
The post EGT Launches Linked United Platform appeared first on European Gaming Industry News.
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