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South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform

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The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.

This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.

The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).

In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.

Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.

Reasons for Decision

A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:

• Evidence relating to the alleged prohibited practice;

• The need to prevent serious or irreparable damage to the applicant (Lottoland); and

• The balance of convenience.

The post South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

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Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).

This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.

“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”

The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.

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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

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As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.

All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!

In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!

This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.

Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”

The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.

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Altenar leverages power of influencers with Tipster Module launch

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Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology

Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.

Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.

The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.

Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.

“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”

The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.

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