Latest News
TaDa Gaming Successfully Enters Italian Market with Pixelo Partnership
TaDa Gaming, has entered the Italian iGaming market with renowned platform provider, Pixelo, as part of its European growth strategy.
Known for its diverse and exciting portfolio of slots, table games, crash, bingo and Plinko, alongside the recent launch of its gamification tools, GiftCode and WIN CARD, TaDa Gaming has enjoyed a positive reception across numerous regulated markets throughout 2024.
The new partnership with Pixelo marks its first entry to Italy and is already creating a sensation with players. Magical theme release Ali Baba and the Plinko games have landed well but it is TaDa’s unique Fishing-Shooting games that have particularly resonated.
Perceiving this new style of arcade release as a literal game changer in the industry, Pixelo and TaDa Gaming have been working together to introduce these exciting and immersive releases to the Italian iGaming market and Ocean King Jackpot especially is already creating significant traction with players.
Renowned in Asia as the No. 1 provider for Fishing-Shooting games, TaDa Gaming has seen uplifts in rounds played and increased deposits with clients who choose to integrate its Fishing-Shooting games, which also include Fortune King Jackpot, Mega Fishing and Jackpot Fishing. This immediate impact with Pixelo in Italy is especially gratifying due to the short timeframe in which the two companies have been collaborating.
Pixelo is an established iGaming platform that has led the Italian market for many years. Their services are known for their flexibility, scalability, high-security standards and smooth integration. Offering multi-device support, real-time systems and a high-performance infrastructure, Pixelo delivers unparalleled efficiency and support to its clients.
A wide exposure across multiple verticals including casino, sportsbook, bingo and lottery enabled the highly regulated and licenced operator to build its reputation on integrity and innovation. Ensuring continuous tier one content provision has maintained its position as a premium brand in Italy, driven key market trends and ensured quality playing experiences.
Andy Huang, CEO, TaDa Gaming, said: ‘Partnering with Pixelo is doubly exciting for TaDa Gaming: we are entering a new market with a leading operator who shares our commitment to quality gaming, and who is enabling us to realise the enormous potential of our Fishing-Shooting releases in a new market. We are delighted that not only TaDa’s unique Fishing-Shooting games have resonated with players in Italy but our diverse portfolio of slots, crash and Plinko is also a success in such a short time. Thanks to Pixelo’s seamless integration process and professionalism, our collaboration to date has been both smooth and highly effective. We are looking forward to delivering exciting play in iGaming together.’
Lucio Pellecchia, CEO, Pixelo SRL, followed: ‘With TaDa Gaming as our strategic partner, aligning with our ongoing pursuit of innovation and excellence, we will further expand our already extensive offering, reach new market segments, and solidify our position in the industry. We are excited about this collaboration and are confident that our customers will appreciate this new value proposition. The exclusivity of this partnership represents a unique opportunity for both brands to grow and strengthen their presence in the Italian market. Thanks to our integration hub, we will be able to offer all interested gaming operators, all of TaDa Gaming’s games, and especially the extraordinary Fishing-Shooting Games, an absolute novelty in our market.’
The post TaDa Gaming Successfully Enters Italian Market with Pixelo Partnership appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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