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Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

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Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

The post Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Huge Jackpot at King Billy Casino: C$3,658,306!

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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

About Games Global

Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network. 

About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

 

The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.

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ZITRO INTRODUCES CASH TOTEMS: A MYTHICAL JOURNEY TO ANCIENT FORTUNES

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Awaken the power of ancient gods in Zitro’s new game release, Cash Totems. With two exciting themes—Tomahawk and Vikings—this slot title transports players to a mystical world where Ancient Gods hold the key to incredible fortunes.

Cash Totems offers a Free Games bonus with 10 initial free spins and introduces 3 combinable metamorphic features, each supported by its own scatter symbol. The left accumulator features Sticky Wilds, where players can earn credits with the corresponding scatter symbol. The right accumulator offers Rainy Multiplier Wilds, granting extra spins with each corresponding scatter symbol, enhancing winning opportunities.

Finally, the central accumulator unveils a thrilling Jackpot feature, where each corresponding scatter symbol reveals two potential prizes (Low/High) and awards players one of the following: Credits, Extra Spins, or the chance to spin the Jackpot Wheel. Landing on the jackpot symbol activates the wheel, offering one of four jackpots: Mini, Minor, Super, and Mega.

Unveil the hidden fortune within Cash Totems!

The post ZITRO INTRODUCES CASH TOTEMS: A MYTHICAL JOURNEY TO ANCIENT FORTUNES appeared first on European Gaming Industry News.

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Betway Customer Wins £53,000 from £1 eSoccer Bet

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Betway is thrilled to announce a new milestone in its eSoccer platform, as one lucky customer scored a huge eSoccer payout – walking away with an incredible £53,000 from just a £1 stake. The winning bet, a six-fold accumulator, has set a new record for eSoccer payouts at Betway, marking a historic moment for both the customer and the platform.

eSoccer, a fast-growing sector at Betway, blends the thrill of football with the high-energy world of esports. In these virtual matches, two players go head-to-head in EA Sports FC 25 (formerly known as FIFA), with games running in short, action-packed formats of 8, 10, or 12 minutes. Every game Betway offers has a stream on the inplay site with streams also available on YouTube and Twitch to the public.

Mike Reading, a spokesperson for Betway, commented, “Football is a passion we share with our customers, and eSoccer has become one of our fastest growing products.  We are delighted to see a lucky customer turn a £1 bet into an incredible £53,000! It’s moments like these that highlight the thrill of eSoccer for our players and we’re looking forward to celebrating more big winners in the future.”

This record-breaking win reflects Betway’s commitment to offering an exciting range of products and delivering unforgettable experiences for its customers.

The post Betway Customer Wins £53,000 from £1 eSoccer Bet appeared first on European Gaming Industry News.

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