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Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

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Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

The post Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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63 suspicious betting alerts reported by IBIA in Q1 2025

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The International Betting Integrity Association (IBIA) reported 63 alerts of suspicious betting to the relevant authorities in the first quarter (Q1) of 2025. The Q1 2025 total is 3% less than the 65 alerts in Q4 2024, and 11% more when compared to the revised Q1 2024 total of 57 alerts. IBIA monitors over $300bn per annum in betting turnover (handle) across more than 80 members with over 140 sports betting brands globally.

The 63 incidents of suspicious betting in Q1 2025 concerned six sports, across 23 countries and 5 continents. Other key data for Q1 2025 includes:

  • Football and tennis accounted for 40 of the Q1 2025 alerts (64%), a 14% increase from 35 alerts in Q4 2024.
  • Sporting events in Europe and North America, with 32 alerts combined, made up 51% of the total reported; that was a decrease of 29% compared to 45 alerts in Q4 2024.
  • Table tennis saw a notably reduction in alerts from 21 reported in Q4 2024 to 9 reported in Q1 2025, representing a 53% quarter-on-quarter fall.

Khalid Ali, CEO of IBIA, said: “The first quarter of 2025 was relatively consistent with the previous quarter and the comparable period last year. Football and tennis remain the most reported sports, albeit their combined Q1 2025 number was down 14% on Q4 2024. This quarter-on-quarter reduction was primarily due to a fall in tennis alerts, which have shown a welcome reduction in recent years. The Q4 2024 increase in table tennis alerts has not continued into Q1 2025 and has fallen back to previous levels. IBIA has taken increased precautions regarding this sport and agreed a number of new integrity partnerships and protocols in Q1 with the aim of detecting and sanctioning corrupt betting activity.”

IBIA is a leading not-for-profit dedicated to protecting the integrity of regulated sports betting markets worldwide. Its global monitoring network serves as a powerful anti-corruption tool, identifying and reporting suspicious betting activity. In late 2024, IBIA further strengthened its capabilities with a major technological upgrade, significantly enhancing its ability to detect and respond to potential match-fixing across its members’ markets.

The post 63 suspicious betting alerts reported by IBIA in Q1 2025 appeared first on European Gaming Industry News.

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Fujitsu names Sammi Abdulla as Business Development Manager for iGaming

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Fujitsu, the leading provider of infrastructure and platform solutions to businesses in the global online gambling industry and beyond, has named Sammi Abdulla as Business Development Manager for iGaming.

Sammi is a highly experienced business development manager, having held roles at major companies both inside and outside of the industry. Most recently, he was Business Development Manager at media powerhouse, Next.io.

As Business Development Manager at Fujitsu, Sammi has been tasked with driving the company’s expansion within the global online gambling industry, building meaningful relationships, understanding the unique demands of the sector and aligning Fujitsu’s solutions with client needs.

This includes delivering tailored platform and infrastructure solutions such as compute, storage and hybrid cloud. Sammi will also consult on technical requirements and compliance standards and support clients in driving digital transformation initiatives that improve scalability, uptime and security.

Over the coming months, his priority will be to engage with key stakeholders across the industry, demonstrate how Fujitsu’s technology can add real value and help clients to strengthen and futureproof their operations via scalable, secure and reliable infrastructure.

Nick McDonald, iGaming Account Director at Fujitsu, said: “Sammi is one of the most experienced Business Development Managers in the sector with a proven track record at renowned organisations both in and out of the industry. We are delighted to be able to leverage this as we look to strengthen our position in the market. 

“Fujitsu’s platform and infrastructure solutions set the standard for others to follow, and with Sammi on board, we can make more operators and suppliers aware of our suite of products and how they can help them future proof their operations. 

“This is a significant hire for Fujitsu, and I look forward to working closely with Sammi in the weeks, months and years to come.”

Sammi AbdullaBusiness Development Manager for iGaming at Fujitsu, added: “I’m thrilled to have joined Fujitsu and to be diving even deeper into the iGaming world, a space I have good knowledge of and feel passionate about. 

“With Fujitsu’s powerful tech behind us, I’m excited to help our clients level up their infrastructure, stay ahead of the game and maybe even have a little bit of fun while we do it. 

“I’m also looking forward to working with the incredible Fujitsu team, which has already made me feel incredibly welcome.”

The post Fujitsu names Sammi Abdulla as Business Development Manager for iGaming appeared first on European Gaming Industry News.

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HÖLLE GAMES STRIKE IT RICH WITH SIERRA NUGGETS

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“Sierra Nuggets” goes live today, a new 243-ways slot from Hölle Games. Evoking the spirit of the Californian gold rush in the 1800s, it features the kind of symbols you’d expect – Pickaxes, Dynamite, Gold Nuggets, and of course, a roguish Miner.

Players can get a real gold rush in the game via the Free Spins which come loaded with special Golden Nuggets. Just one Nugget will pay anywhere on the reels in free spins and award players from 1x up to an astounding 1000x EACH! Now that’s the motherlode!

Impatient players can buy the feature immediately via 10, 15 or 20 Free Spins, or else opt to double their stake with the Stake Booster feature which increases the chances to enter the free rounds.

The game is now available in MGA regions with Sweden, Romanian, Netherlands, Switzerland and others coming soon.

The post HÖLLE GAMES STRIKE IT RICH WITH SIERRA NUGGETS appeared first on European Gaming Industry News.

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