Latest News
Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization
Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.
The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.
This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.
Creating Value for Developers and Gamers
ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.
“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”
T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”
The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.
The post Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization appeared first on European Gaming Industry News.

Latest News
ONJN Requests Meta and Google to Remove Illegal Gambling Ads
The Romanian National Gambling Office (ONJN) has sent official notices to digital giants Meta and Google, requesting the immediate removal of sponsored advertisements promoting unauthorised gambling in Romania.
The ads, found across Meta’s platforms and Google’s search engine, violated national laws and featured websites listed on the country’s official gambling blacklist.
ONJN has called on the two tech firms to urgently investigate the presence of illegal gambling ads, suspend all related sponsored campaigns, and disclose the identities and earnings of the accounts responsible. The regulator also urged both companies to introduce preventative measures to stop similar breaches from recurring.
According to Romanian law, advertising unlicensed gambling services is punishable by fines ranging from 50,000 to 100,000 lei (€9900–€19,800), with authorities authorised to seize any revenue generated from such activity. Providing payment, promotional or IT services to unlicensed operators may also constitute a criminal offence.
The updated list of licensed operators and prohibited websites is available on the ONJN website.
The post ONJN Requests Meta and Google to Remove Illegal Gambling Ads appeared first on European Gaming Industry News.
Latest News
Polemos Announces Partnership with Guinevere Capital
Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.
The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.
Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”
“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.
Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.
Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.
The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.
Latest News
VGCCC: Minors Exposed to Gambling at ALH Venues
Victorian venues are putting young people at risk when they turn a blind eye to, or otherwise fail to prevent, minors entering poker machine areas, according to Victorian Gambling and Casino Control Commission (VGCCC) CEO Suzy Neilan.
Australian Leisure and Hospitality Group (ALH) was fined $38,000 without conviction in the Magistrates’ Court of Victoria for offences involving 3 minors at 3 venues on 4 dates in 2024.
ALH pleaded guilty to 6 charges, having self-reported the breaches to the VGCCC, which Ms Neilan said was important to recognise as a positive step towards improving industry practices.
“Being accountable for wrongdoing demonstrates integrity, which has been a focus of the VGCCC’s ongoing work with gambling operators,” she said.
“But it’s not enough to own up after the fact. Venues must be proactive about ensuring that minors do not access poker machine areas by ensuring they have in place appropriate systems, processes and staff.
“Operators should undertake a risk assessment and put in place controls to prevent minors from entering gambling areas. Some examples of controls could include displaying clear signage that the poker machine room is for adults only and checking the identification of anyone who appears under 25 years of age.”
Ms Neilan said it was not acceptable that any Victorian clubs and hotels – in this case, the Cramers and Excelsior hotels – were repeat offenders.
A 17-year-old was able to enter the poker machine area of Cramers Hotel in Preston multiple times without having to show ID, despite several interactions with staff and visits to the poker machine area on 24 January 2024. Staff intervened on 25 January 2024 only after the underage teen placed his belongings next to a poker machine.
Separately, a child in the company of 2 adults entered the poker machine area of the Excelsior Hotel in Thomastown on 24 April 2024. The child, who was seated with one of the adults, pressed buttons on the poker machine before they were both escorted from the area.
And on 27 September 2024, a 14-year-old boy entered the poker machine room of the Mountain View Hotel in Glen Waverley and gambled on a poker machine before staff intervened.
Ms Neilan said the VGCCC would continue to be vigilant about prosecuting venues for allowing minors to access the gambling areas of their premises, but that “prevention is better than cure”.
“I encourage all hotels and clubs to review their operations, including staff training, and consider making any adjustments required to ensure compliance with the law.”
In addition to the fine, the Magistrate ordered ALH to pay VGCCC’s legal costs of $40,000. The Magistrate also noted that but for the guilty plea, he would have fined ALH $90,000 and recorded a criminal conviction.
Summary of charges:
Incident 1 – Cramers Hotel:
Charge 1: Offences in respect of a minor entering a gaming machine area
Charge 2: Offences in respect of allowing a minor to gamble
Incident 2 – Excelsior Hotel:
Charge 3: Offences in respect of a minor entering a gaming machine area
Charge 4: Offences in respect of allowing a minor to gamble
Incident 3 – Mountain View Hotel:
Charge 5: Offences in respect of a minor entering a gaming machine area
Charge 6: Offences in respect of allowing a minor to gamble.
The post VGCCC: Minors Exposed to Gambling at ALH Venues appeared first on European Gaming Industry News.
-
Latest News3 months ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News2 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News2 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News2 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login