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ASTON MARTIN ARAMCO LAUNCHES ULTIMATE SIMULATOR USING MOTION TECHNOLOGY TO RECREATE F1 RACING
- The motion simulators, available as a limited run, are built by Memento Exclusives – Aston Martin Aramco’s sim and show car partner
- The newly developed simulator launch commemorates with Fernando Alonso’s recent 400th F1 race at the recent 2024 Mexico City Grand Prix
- Collectors and gamers can visit f1authentics.com to learn more
Aston Martin Aramco F1® Team is bringing its fans closer than ever to the experience of becoming an F1® driver, with the launch of brand-new motion simulators.
Motion simulators are created by an expert team at Memento Exclusives – the memorabilia specialist based in Motorsport Valley – utilising the same processes as F1® teams, to offer an unrivalled racing experience. Designed to recreate the famous race cars seen on the tracks, these Aston Martin Aramco’s Motion Simulators boast high tech systems which aim to immerse the racer, offering them the chance to experience every twist and turn around iconic racing circuits.
Aston Martin Aramco F1® Team and Memento Exclusives have made simulators available to the public in iconic racing green before, but adding movement to the simulation experience is set to take sim racing to new heights. Each motion simulator has been developed in partnership with the race team at Silverstone, and features haptic actuators, a front pivot configuration and haptic rumble feedback. This advancement offers gamers and racers true authenticity, with the motion of a real F1® car accurately emulated from the moment they jump into the cockpit.
Motion simulators are just one of the ways Aston Martin Aramco F1® Team is innovating with technology in recent times. Lance Stroll has been noted for his sim work over the years and revealed ahead of the 2023 Bahrain Grand Prix that he partially rehabilitated a broken wrist by practicing in a simulator. He famously went on to finish sixth in that race. Spanish legend Fernando Alonso, who recently celebrated his 400th Grand Prix at the 2024 Mexico City Grand Prix, has also lent his voice to emerging technology with Ai.lonso – offering visitors to the Aston Martin Aramco website the ability to hear selected articles read in his voice in multiple languages.
Barry Gough, CEO & Founder of Memento Exclusives (F1 Authentics) commented: “We are delighted to announce the next phase in our partnership with Aston Martin Aramco; these motion simulators take sim racing to the next level, providing gamers and racers with the closest experience to racing an actual F1 car. This launch, commemorating Fernando Alonso’s 400th Grand Prix and recognising Lance Stroll’s history with simulators, is a testament to this partnership and the technological advancements here at Memento Exclusives, offering new ways for fans to own the moment.”
Matt Chapman, Head of Licensing and Merchandise, Aston Martin Aramco Formula One® Team: “This is a really exciting collaboration with our partner Memento Exclusives, bringing the world of Formula One to life for sim racers, collectors and our fans alike. The look and feel of the motion simulator makes it an immersive experience and the addition of movement builds upon the previous simulators we have collaborated on together.”
Aston Martin Motion Simulators are only available in limited numbers and via f1authentics.com or Memento Exclusives’ private sale service.
The post ASTON MARTIN ARAMCO LAUNCHES ULTIMATE SIMULATOR USING MOTION TECHNOLOGY TO RECREATE F1 RACING appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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