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Light & Wonder Signs Multi-year Systems Deal with SkyCity Entertainment

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Light & Wonder Inc. has signed a seven-year Platform as a Service (PaaS) systems deal with SkyCity Entertainment Group in New Zealand and Australia. SkyCity will leverage L&W Engage to transform its casino floor and enhance the player experience. This collaboration includes software, hardware and custom development services.

SkyCity will also utilise the L&W Engage cutting-edge system to strengthen responsible gaming measures and customer engagement efforts. The technology includes loyalty features and tools that support safe, enjoyable gaming while fostering long-term, positive customer relationships.

“Light & Wonder is committed to delivering innovative technology that drives our customers’ success while fostering a responsible gaming environment. Our solutions are designed to enhance the player experience and boost operational efficiency, and we’re proud that L&W Engage supports initiatives that help our customers thrive responsibly,” said Jon Wolfe, President of Global Systems and Services at Light & Wonder.

“SkyCity is transforming the customer experience with the introduction of 100% carded play at our casinos. The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritizes customer care,” said Judd Hallas, Group Manager Product Performance & Analysis, SkyCity.

Additionally, SkyCity will be upgrading their entire casino floors using L&W’s advanced iVISTA technology platform to further optimise the player interface offering flexibility in enhancing the at-game player experience, facilitating customer service and responsible gaming. Players will interact with the technology at a gaming machine via multi-touch displays, offering immediate response with vibrant animations and videos.

The post Light & Wonder Signs Multi-year Systems Deal with SkyCity Entertainment appeared first on European Gaming Industry News.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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